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Cheapest way to target people who are looking for a lawyer? (8)

10-11-2020 06:07 AM #1 woltcourier (Member)
Cheapest way to target people who are looking for a lawyer?

Hi guys!
I'm trying to help my lawyer friend with marketing his business, we checked on google and the cpc is just insane more than 20usd per click, facebook isn't an option either since there isn't a way to target someone by his needs for a lawyer.

What do you guys suggest? Any creative way to reach someone who's looking for a lawyer without spending a fortune?


Thanks!

10-11-2020 11:09 AM #2 samovenslovechild (Member)

Facebook is fine. This is a false belief. You need to be creative and then let Facebook algorithm find your ideal prospects. But you can also try YouTube - intent audiences and keywords will probably work.

10-11-2020 11:29 AM #3 woltcourier (Member)

Quote Originally Posted by samovenslovechild View Post
Facebook is fine. This is a false belief. You need to be creative and then let Facebook algorithm find your ideal prospects. But you can also try YouTube - intent audiences and keywords will probably work.
Any idea how to be creative with facebook regarding this one?
According to their interests (that you can target) I can't see any way to tell if someone needs a lawyer right now

10-11-2020 11:46 AM #4 wisdompower (Veteran Member)

Quote Originally Posted by woltcourier View Post
Hi guys!
I'm trying to help my lawyer friend with marketing his business, we checked on google and the cpc is just insane more than 20usd per click, facebook isn't an option either since there isn't a way to target someone by his needs for a lawyer.

What do you guys suggest? Any creative way to reach someone who's looking for a lawyer without spending a fortune?


Thanks!
Push ads are cheap and are pretty recent compared to others. I tried a bit when I first joined in here. But either lost all my money or at least 50 per cent. For sure I tried the wrong way. Getting back to push ads soon and will share with you how it went.
Since it's mostly leads, you can go the FB route with lead ads and subsequent email marketing. Remember - Your email list is your asset. And how you grow your asset entirely depends on you.
FB messenger ads is also doing great. And on my wish list no. 3 Push ads at no. 1 and native ads at no. 2
Good luck!

P.S. Don't forget to include " 15 minutes free consulation" (or whatever time that best suits) in a service business like law or dentistry.

P.P.S. As @jack_l said local SEO is a good option too.

10-11-2020 12:11 PM #5 stickupkid (Senior Moderator)
Cheapest way to target people who are looking for a lawyer?

Quote Originally Posted by woltcourier View Post
Any idea how to be creative with facebook regarding this one?
According to their interests (that you can target) I can't see any way to tell if someone needs a lawyer right now
- use spytools, check how others do it
- think of niche targeting (target horse likers/possible owners and create an angle "does your horse need a good lawyer?")
- brainstorm (and boost your creativity with the necessary narco's lol)

10-11-2020 03:45 PM #6 jack_l (Veteran Member)

I would imagine it really depends on what type of law he is practicing too.

If he's doing personal injury law then I imagine it's a lot of wide net type stuff... like when you see those personal injury lawyer ads on bench's and billboards... I suppose the internet equivalent of that would be facebook or google/youtube advertising aimed at a pretty big pool of folks in his area.

If he's a real estate lawyer though it would be totally different - you'd want to target very precise groups of people based on interest and income - maybe ads aimed at anyone in his area who has 'liked' anything to do with real estate investing on facebook. Or anyone who owns multiple properties in his area and has an income above x.

But yeah, I think the 'best practices' that the top lawyers use is probably a mix of paid google search ads + facebook + retargeting, plus a lot of local SEO.

Unless his practice is really broad, I wouldn't imagine that anythinglike natives or push or pops would work, but who knows, maybe I'm not thinking creatively enough. There's definitely lots of lawyer-focused search arb ads on native, but again, I think that's mostly for 'broad' stuff like personal injury, divorce, etc.

But yeah, hope that helps

10-11-2020 11:34 PM #7 woltcourier (Member)

Quote Originally Posted by jack_l View Post
I would imagine it really depends on what type of law he is practicing too.

If he's doing personal injury law then I imagine it's a lot of wide net type stuff... like when you see those personal injury lawyer ads on bench's and billboards... I suppose the internet equivalent of that would be facebook or google/youtube advertising aimed at a pretty big pool of folks in his area.

If he's a real estate lawyer though it would be totally different - you'd want to target very precise groups of people based on interest and income - maybe ads aimed at anyone in his area who has 'liked' anything to do with real estate investing on facebook. Or anyone who owns multiple properties in his area and has an income above x.

But yeah, I think the 'best practices' that the top lawyers use is probably a mix of paid google search ads + facebook + retargeting, plus a lot of local SEO.

Unless his practice is really broad, I wouldn't imagine that anythinglike natives or push or pops would work, but who knows, maybe I'm not thinking creatively enough. There's definitely lots of lawyer-focused search arb ads on native, but again, I think that's mostly for 'broad' stuff like personal injury, divorce, etc.

But yeah, hope that helps
Thanks a lot for answering, and yeah I forgot to mention, he is in the Medical Malpractice field....I couldnt think of any way to targrt his ads specificly to someone based on interests

11-07-2020 09:02 PM #8 jamesbishop (Member)

I have a client paying $500K+ monthly on Google generating leads for PI lawyers...

The secret is...YouTube!!

YouTube is literally the most underrated lead gen source right now that everyone is ignoring

Anyway - If you have monthly budget upwards of $20K+ to spend I can hook you up with a google team directly that grows accounts etc.

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