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Basic Campaign + Offers + Landing Pages Flow Explained (9)

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I just had a chat with @jlteam about confusing part of setting up campaigns with LPs while being completely fresh to AM (no camps set previously or just 1$ tutorial camp set).

The questions that he asked were similar to the one I had myself when starting out. I found my answers later when just testing things out but I think that post like this one would smoothen everything up and that's what I aim for right now.

I aim this post for newbies and I want to give general explanation what is the basic flow of campaign + offers + landing pages no matter what tracker you are using (there might be slight variations when setting up in tracker-by-tracker basis but core concept remains the same as I'm aware)

I'll let myself paste a quote and then my answer below

So from the start:
AFFILIATE NETWORK have OFFERS
OFFERS have OFFER URL
LANDERS have CLICK URL, LANDER URL
CAMPAIGNS have CAMPAIGN URL, OFFERS, LANDERS


OFFER URL - the one you get from your affiliate network. In most cases you'll need to add additional info like clickid to this link. This is www.offer_my_affiliate_link.com


CLICK URL - this is the url that you use in your lander, in Watch Video button. You can find your click URL in the tracker settings and need to look for Tracking URLs / Click URL's For Landing Pages. This was the most confusing part for me personally at the beginning - ALL landers have THE SAME click url that you can find in the settings. Redirect to the offer is managed by tracker itself not your landing page. So you redirect to click url and tracker redirects user to the offer (based on campaign settings). In most cases click url will look something like this: www.tracker.com/click or www.tracker.com/click.php


LANDER URL - this is your landing page url in a place that you hosted it. This is www.landingpage.com


CAMPAIGN URL - this is the url that you copy-paste into your traffic source and this is the url users will be redirected at the beginning. Having separate campaign url instead of going straight to the lander makes it easier to test everything. You can test multiple offers with one lander and set different importance (weight) of each offer. Tracker will manage to split traffic to all of the offers in exact way you set it up. The same goes for landers - you can have multiple landers in one campaign and set importance (weight) of each one and tracker will split traffic to all of the landers in exact way you set it up. This way you can have campaign with multiple landers and multiple offers so CLICK URL should make more sense now - you can use one lander to test multiple offers in one campaign. This is www.tracker.com



so flow is like this:
traffic source redirects user to CAMPAIGN URL -> tracker checks campaign settings and determine which lander should it point user at -> redirect user to LANDER URL -> user interacts with lander and clicks CTA (Watch Video button) -> redirect user to CLICK URL -> tracker checks which offer should it redirect user to -> redirect user to OFFER URL

Hope this make sense!

This is just brief explanation. You get far more in details on every aspect of setting campaigns + offers + landers when following along Amy's 40 Day Guide.

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Part 1: Basic Campaign + Offers + Landing Pages Flow Explained
Part 2: Newbie-Friendly Explanation Of S2S Postback URLs
Part 3: TBA

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Resources worth reading:

Day 15 of Amy's 40 Day Guide: Intro to Landing Pages

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Awesome write up @plutus, I am finally starting to understand tracking, how it works and how to set tracking up and this just further adds to my understanding.

Landers will be the next major thing I attempt to tackle.

I have been following your follow along btw, keep pushing man, looking forward to seeing you hit your first green day.

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Thanks! I’ll try my best to get there and for now as you know it’s been super rough. By the way - when you find fixing landers difficult hit me up on PM. I have some coding background and we can figure out initial setup faster. I want to catch up your follow along aswell as I was completly focused on results and wasn’t paying too much attention to anything around me.


Sent from my iPhone using STM Forums mobile app

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You look to be pretty close right now and with all the help we get from the members of this forum ill bet you reach that green day very soon.

That would be awesome, I would love to get some help fixing up these landers and learning what I have to do.

Thanks man, best of luck, talk to you soon.

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Just a quick note to thank Plutus for the explanation of tracking URLs. This is finally clear to me. Thank you again!!!

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Thanks for writing this plutus! We, as mods who run traffic for years, often forget that even the most basic things to us, can be challenging for the very fresh newbies. It's always great when someone like you takes the time and explains these issues from a newbies perspective! Thanks

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@plutus I can't thank you enough for all your recent contributions on the forum! I've seen several threads just today alone where you took valuable time to write very detailed explanations to help other members. This is very much appreciated! You're a real star!


Amy

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Thanks Amy. I got so much from the STM since joining it and it's nice to finally have enough knowledge to give something back.

Unfortunately I'm far from giving any campaign tips but will get there eventually. It's really great to be here and gain experience from such a genuine people.

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Tips on infrastructure and creative assets ARE every bit as important as tips on targeting and testing and optimization. In fact, without getting the former right, the latter can't even happen.

Hat's off!


Amy

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