I think I'm stuck. Any advice is highly appreciated (8)
Hello everyone!
Not so long ago, I joined your community. I was fascinated by affiliate marketing, and for the last 4 months, I devote all my free time to it.
I want to say thank you to this forum and the guys who help newbies on their way.
My background
I started my affiliate journey in July and did both the $1 guide and the vortex 40-day tutorial.
Then in a few weeks, I switched from pop to push traffic. I’m currently working with sweeps and gambling offers from Gotzha and ClickDealer. My main traffic source is PropellerAds.
I managed to run my first green campaign in August. It was a gambling CPL offer recommended by my AM, and two landers of the same style. It started making profits right away: landers CTR ~50%, ROI about 200%. I was happy, but I guess I was just lucky.
After 2 months of profitable work, the advertiser kicked me from the offer because of low-quality traffic.
Anyways, it inspired me to move forward and run more campaigns.
Nowadays
After some experiments with gambling offers, I decided to focus on sweeps for the near future.
Now I’m testing 3 campaigns with:
* 11 SOI supermarket voucher offers for Germany with 3 landers;
* 7 CC Submit iPhone offers for Malaysia with 3 landers;
* 6 CC Submit Samsung offers for Malaysia with 1 lander (originally there were 3 landers, but I cut off landers with low CTR).
All these campaigns got first conversions almost immediately after start and seemed pretty promising. But a week later, I’m getting only one conversion every day. Furthermore, it seems to me that I’m not even getting enough traffic.
For example, here are stats for the last 7 days for my German campaign from PropellerAds:
* 500k impressions
* 1,1k clicks
* CTR = 0.22%
And for Malaysian Samsung campaign:
* 200k impressions
* 1,1k clicks
* CTR = 0.38%
I think that the main reason for such stats is push creatives (this is logical, lol), but all of them I took from AdPlexity and I don't think that they are that bad.
Probably you can help me figure out where I choose the wrong direction, and if there is a room for optimization in my approach to testing offers and creatives?
So far, I've concluded that I need to find (or even create) more exclusive creatives. Perhaps someone can help me with this?
Thank you in advance!
Are you sure that your landers were optimized correctly? This CTR is really low. Are you using S3 to host your landers or some other solution? Not sure but creatives itself might not actually be the problem here.
Hey plotus,
Yes, I'm hosting my landers with S3 + CloudFront. Also, I always delete unnecessary scripts, compress images, minify js/css, load 3rd party libs like bootstrap and jquery from CDNs.
So that I can be sure that the average load speed for my landers is about 300-400ms.
Regarding CTR from my first post, it's from my traffic source and relates to push creatives. The CTR for my landers (according to 
Are you running mobile or desktop?
Because on mobile the creative CTR is often lower than on desktop.
Apart from that, what creative CTR would you expect, what would be a healthy creative CTR in your opinion?
You can´t compare for example LP CTR and creative CTR so even when you have 50% LP CTR you can´t expect anything near that for the creatives.
And without knowing your creatives it´s impossible to tell what you can do to improve them.
Generally I would say when you want a higher creative CTR you need more specific creatives but then most probably the volume will drop.
For creatives you need to find the sweetspot between being specific enough for the offer so that it converts good and being generic enough to receive enough volume.
Btw, I see that you have only 2 posts since July.
What do you think about starting a follow along?
Then we can better understand what you run and how you do it and give you direct help for your campaigns.
Hi twinaxe, thanks for your reply!
Unluckily there is no such thing like a general average creative CTR but expecting 5%-10% is way too much for most campaigns.
The creative CTR mostly depends on the geo, vertical and device (desktop vs mobile).
Desktop mostly has higher CTR than mobile.
Then the creative CTR also depends on the creative itself, more general creatives like "1 New Message. Click here to read" mostly have higher CTR than specific creatives like "iPhone 11 With 64GB. Buy now for $xxx".
And when you have options to target user activity/freshness then it also has impact on the CTR, higher activity/newer subscriptions = higher CTR.
To give some numbers, I had very good creative CTRs in one specific vertical for desktop traffic and high activity
But these were already tested and proven campaigns with good BL/WL, very specific creatives and high activity targeting.
As you can see, even there I never got anywhere near 10% CTR.
For mobile I would say a realistic creative CTR is somewhere between 0.5%-1.5% depending on the factors above.
You didn´t mention what activity level you were targeting and you also didn´t show your creatives so it´s hard to tell what you can do to increase the creative CTR.
When you target low or medium activity try running high activity, when you run general creatives try more specific creatives.
Hey hitzer!
On top of what matuloo and twinaxe said, I think that it's always good to test several networks in parallel.
You significantly increase your chances to get more traffic and unique users, take in mind that after a while the same users will get the same push notification and will most likely ignore, testing the offer in a few different networks will help the ad "live" longer.
You need to test lots of creatives, changing and updating them after 1 week max in my opinion (You can try testing a new text, not necessarily image&icon)
Good luck!
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