Home > Paid Traffic Sources > Pay Per Call

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How to pass call data to tracker? (8)

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I've been trying to find more info on how to pass call conversions (and just calls in general) to Voluum and to native traffic sources but can't find anything. It seems like this is done via a webhook somehow? If anyone has any experience they'd be willing to share about this do let me know!

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Most probably the same way as any other conversion, using a S2S postback URL, if the call platform can trigger it.

https://doc.Voluum.com/en/tracking_c..._postback.html

Otherwise, you can use Voluum API /conversion method.

Give us more info on the platform you want to use if you need more info

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Postback URL’s are not a standard thing on pay per call from the 3 networks im on at least. The pay per call platforms I’m using are invoca and Ringba and they both have web hooks and API however I’m not quite sure how web hooks work. Sounds like maybe the API method will work. Would provide more details if I had any but that’s pretty much the extent of it.


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Well, a webhook and a S2S postback are very similar concepts: call an external url to pass or retrieve data, just with a different name.

See the invoca doc:
https://invoca.force.com/community/s...bhook-Overview

You can configure Invoca to call Voluum postback link and you should be good to go. Or you can put Zapier in between, but that should not be necessary.

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Awesome thanks man I'll take a look at that document. I appreciate it.

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I was recently dealing with a similar situation for a company I contract with. I'm assuming you are using Twilio or a similar platform to redirect your affiliated phone numbers? Without that, I would think it would be very difficult.

It's quite simple to have an S2S event fire on the clicktocall action, but much more complex if you want to wait until the call is completed and ensure it lasts minimum length etc. The issue is that when the call event is clicked, your page won't be able to detect the phone number the user is calling from. There seem to be two ways people are solving this:
1. Having a large array of redirect numbers, so that a different number is shown dynamically. The cost of having to hold so many numbers is the barrier here, making it rather expensive depending on volume, but there do appear to be some providers who have this as a SaaS. This method is quick, but quite expensive.
2. Code a custom solution using only one number. Tools like Twilio via their API on the clicktocall events can add parameters such as the geolocation.These values get stored into a database, and then once a call is completed that passes the qualifications you'd want to fire a postback for, a script uses some logic based on these values and timestamp to match the actual call, then fire the appropriate postback. The drawbacks are that this method requires a reasonably skilled developer to code, and it also will have some innaccuracies, such as cases where the visitor never clicks the phone number but dials it manually (more of an issue on desktop than mobile)

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Yeah I had a feeling that this was a little more complicated than just a simple s2s postback... damn haha not gonna lie this sounds quite complex. I’ll give an update on this thread if I do end up figuring it out. I’m on invoca and ringba and luckily they both have API integration for google and FB but that doesn’t help for native.

I think maybe Jeremie was on to something with using the web hook like a postback URL so I will investigate that a little more.


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You can use dynamic call tracking with Ringba and then post all info in your tracker

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