Hi guys,
A newbie here!
I have one quick question (it may sound obvious for most of you);
When do you kill an ad? When your ROAS starts going down? When its been a day with no purchases (even if is profitable)?
I am having some ads that got me a few purchases during the first and second day but then they die slowly and gets into the point that after one or two days with no purchases becomes unprofitable.
all help is really appreciated! Thank you!
Proceed with the low cost ads, and find new/similar ones and launch them besides the running campaigns. Hopefully you end up with a bunch of low cost ads which convert. If the ad is today not profitable, but on the long run it is, keep it live.
Often when you hit good first day, and maybe a second, you "need" to ramp up budget to catch the drift (this if wat FB reps mean when they want you to boost budget, it's not only because they want you to spend more ;-). If the budget stays low, and the ad performance on day 1 and 2 were oke-ish, FB might think lets give a more agressive buyer more space since he "claims" it with more budget (and has similar performance as your ads). Raising budgets will not give you any guarantee on profits, but it gives you a way better view of the performance of you funnel (which need optimisation? cpc, ctr or cr?), and with some luck and good timing you might find the sweetspot.
What I am trying to say, if you have 1 conversion and after that nothing, it must be a lucky a shot. If you have several conversions, and it showing good ROI for at least a small time, I am sure there is much more potential for that campaign. Just a matter of scaling.
If you run low budgets and do around 50-100 clicks a day, the differences per day can be huge. It could give 4 conversions but also none, since 100 clicks is not much. Ofcourse if you run a low ticket cpa or cpl offer (payout below 2 euro for example), out of 100 clicks you should have some more stability ofcourse. But still it's not much.
Ofcourse only scale when you hit some green, or maybe breakeven (although I am not a fan of that).
Hi Mascato,
So after 24-48 hours I would say, if there's no conversions and little engagement: Kill the ad immediately, revise the targeting and review the ad image and text.
Still In case your campaign is on break even: Let the ad continue running for a few more hours. As long as the campaign breaks even you should let it run on. always monitor these ads very closely because as soon as the ad spend exceeds the profits made by sale you should turn off the ad.
Hope this help.