Keyword Research for Affiliate Marketers — useful tips & tools 🛠👌 (3)
Keyword Research for Affiliate Marketers — useful tips & tools 🛠👌
Hey guys!
Tapping into your audience’s demand is the key to success for any kind of business. And if you’re an affiliate marketer, it’s never been easier to do just that. 🤭
All you’ve got to do to uncover the mystery is to use one of the free keyword research tools and check what your audience wants! 😎
Read the article below to find out why thorough keyword research is so important for your business and how to do that quickly, efficiently, and effectively. 👇
🤔 Why is keyword research important for affiliate marketers?
It’s important to note that keyword research does not only mean ranking in SERPs or improving your website’s overall rating. Although SEO practices are mostly used for getting your website noticed, keyword research can give you much more information.
Keyword research can tell us a lot about our potential customers, their preferences, buying habits, and current demand. That’s why as an affiliate marketer, you should realize that finding the right keywords may also be beneficial for your PPV/PPC campaigns. And we don’t mean those run with keyword targeting only.
Finding keywords that your potential customers are interested in is actually a universal strategy that can be implemented for ALL KINDS OF affiliate marketing campaigns.
🤔 Keyword research tips for affiliate marketers
1. Find an affiliate offer
As with every advertising campaign, you need to have something to promote, to begin with. Now, depending on if you’re hell-bent on promoting a specific product, found a winning offer already, or you’re only considering your options, different steps would be recommended.
✔︎ Yes, I’ve already got an offer!
Wonderful! That means you’ve done a big chunk of the work already and can proceed to researching seed keywords relating to the product of your choice, for example dating.
✘ No, I’m still looking for an offer!
Great! That means you’re able to perform general research first, see what’s all the hype about right now, and then try to find a matching offer. Start with checking Google Trends for top rankings of the month. If people in certain countries go crazy about iPhone XYZ, UEFA finals, or simply waterproof smartwatches, then all that’s left is to pick your niche and look for a suitable offer!
2. Perform a seed keyword research
Next, whether you’re already 100% set on an offer, or not quite yet, you can proceed to perform your seed keyword research. Again, these are the simple, one, or two-word phrases that will help you narrow down the scope of your interest and act as a kick-off point for identifying more specific keywords.
If you’re thinking about going for dating, football, or electronics — search for different variations or closely-related terms like dating apps, sports betting, iPhone XYZ, Samsung 123, smartwatch, etc. Simply put, search for terms or items people interested in the first set of keywords would also be interested in.
3. Identify your affiliate marketing niche
Only after gaining insights into what’s currently trending, or double-checking how your chosen offer may fit into the current market, decide on your advertising niche — meaning the angle you’ll use to promote a particular product. Decide whether you’ll be talking to people looking for one-time deals, gear geeks, tech-savvy clients, or those hunting bargains.
4. Perform a long-tail keyword research
Identifying top long-tail keywords for your product/niche is the moment you get insight into your customers’ heads. This is because long-tail keywords are often the exact search queries that people use, or terms very close to the actual searches. For example:
- Dating apps for introverts
- Sports betting services UK
- iPhone XYZ how to get it for free
These are all long-tail keywords that give you way more information about your potential target audience than keywords like dating, sports betting, or iPhone XYZ.
5. Use your keyword research for your PPV/PPC campaigns.
Now it’s time to put the theory into practice and use the gathered intel while creating your affiliate marketing campaigns. Apart from the help choosing offers and products that people are truly interested in as well as identifying the niche and marketing angle, the performed keyword research also gives you the exact wording you should use to tap into the customer demand.
Have a look at the long-tail keywords we’ve already identified and how these can be turned into a perfect ad copy:
Adding phrases that people actually look for to your ad creatives or landing pages, especially if proven as top ranking, can help with both user-engagement and maximizing chances for conversions. Remember that the right combination of ad copy and images can be a make-or-break element for a user choosing to click on your ad rather than tens of other ads displayed.
6. Use selected keywords for precise targeting
Keyword research can also be extremely useful for advertisers who decide to run their PPV/PPC campaigns with keyword targeting. In that case, campaigns can use either a broad or exact type of keywords. Regardless of the type, though, advertisers need to provide a list of desired keywords first. And what’s a better way to find what’s currently trending than using the tips and tricks discussed in this article? For those interested in how exactly keyword campaigns work, here’s something additional reading, too!
7. Monitor, adjust, and optimize your keywords for the best performance!
As with every element of your affiliate marketing campaigns, keywords also need to be optimized. Whether used for your ad copy or directly as targeting elements, monitor which ones bring the best results, and optimize accordingly. The optimization process can be done in multiple ways, but tracking your metrics, analyzing any changes to ads performance, and using auto-optimization tools where possible, are definitely things worth considering.
🤔 Useful keyword research tools for affiliate marketers
Having listed all these useful keyword research tips, it’s time to move on to keyword research tools. And please be aware that not to take advantage of the multiple research tools available out there would be a true crime.
👉 That’s why we’ve compiled a list of keyword research tools you should use before launching your campaigns:
⚠️ If you want to find out:
- How to do keyword research for your affiliate marketing campaigns?
- What are the SEO practices for affiliate website ranking?
- What is each keyword tool best suited for?
Magda
I believe this is the correct approach for aff marketers to get started with keyword research and it is always good to see other people's perspective
So you are saying the keyword is different when it comes to seo and different when it comes to affiliate marketing?
@zeropark
@newyorkheart2000 yes, keyword research for affiliate marketing is different than keyword research for SEO.
In affiliate marketing, keywords are mainly needed in the research phase. You need to investigate the market to see what's trending (what keywords have the highest chance of bringing traffic/clicks to your offer). If you're going with keyword targeting that's especially important. You need to choose keywords in such a way that your ads are shown exactly to the kind of audience you wish to reach.
In both cases researching keywords is important so that your content is found. In SEO you need to often be repetitive and include broader topics to have the highest change of ranking well in SERPs. In affiliate marketing, your keywords need to be precise and popular so that you attract just the kind of audience that's likely to convert.
The keyword research methods can be similar or the same but the purpose of that research is definitely different for SEO than for affiliate marketing.
Magda
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