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Click through rates (4)

09-24-2020 09:32 PM #1 HNDShift (Member)
Click through rates

Hey everybody,

Super noob question, but can anybody direct me to some good resources so I can learn about increasing CTR with FB ads?

I'm a pretty experienced marketer and copywriter on other platforms but I'm new to using FB for ads.

Thanks!

09-25-2020 10:07 AM #2 matuloo (Legendary Moderator)

I don't think we have a tutorial on FB CTR specifically.

Let me tag our FB expert @stickupkid I'm sure he will have some tips to share

09-25-2020 10:32 AM #3 stickupkid (Senior Moderator)

Quote Originally Posted by HNDShift View Post
Hey everybody,

Super noob question, but can anybody direct me to some good resources so I can learn about increasing CTR with FB ads?

I'm a pretty experienced marketer and copywriter on other platforms but I'm new to using FB for ads.

Thanks!
Assuming your targeting is "on point", since that has a lot to do with CTR too.... hereby some basic tips that might help.

You need to STANDOUT on the timeline. So you can do that by;
- using colorful/depth/"moving"/touchy images
- use emoticons/ascii codes etc in the ads to spice it up
- attract them with a catchy one-liner/statement/opinion/question/game-element
- usage of amateur/instagram kinda images/filters, so its feels familiar and people "see" themselves in it
avoid stockphotos or stuff that people can't relate too really

Although you have to stand out, make also sure you "blend" in so the ads dont annoy people, or make people think why is this on my timeline?

09-25-2020 06:20 PM #4 HNDShift (Member)

Quote Originally Posted by stickupkid View Post
Assuming your targeting is "on point", since that has a lot to do with CTR too.... hereby some basic tips that might help.

You need to STANDOUT on the timeline. So you can do that by;
- using colorful/depth/"moving"/touchy images
- use emoticons/ascii codes etc in the ads to spice it up
- attract them with a catchy one-liner/statement/opinion/question/game-element
- usage of amateur/instagram kinda images/filters, so its feels familiar and people "see" themselves in it
avoid stockphotos or stuff that people can't relate too really

Although you have to stand out, make also sure you "blend" in so the ads dont annoy people, or make people think why is this on my timeline?
That's all super helpful, thanks man! I've been stuck with stock images, hadn't thought about putting them through some filters to make them stand out a bit more. Very cool.

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