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Advice (33)

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Hi all seniors,

I am currently focusing on mobile campaigns with Clickdealer and my traffic source is mainly propellorads. Has anyone had any experience combining the two together? What I mean is I am running 6 campaigns with 4 different landers each (2 in one language, 2 in another) in order to test to see which offers are working.

But it seems that I cant even test or know which offer/landers are doing the best because none of them are getting ANY conversions at all and I've been running all of them for several days already.

What I can only draw from the stats are which offers are getting higher CTR (meaning they clicked into the ad and went to the landing page?) and see if I can scale from there but without any conversions, how should I test or find out which campaign to invest traffic on?

Also, do you have any advice on mobile as to how to get more conversions? (Aside from having good landers which in my opinion I think my landers are quite well made with good/unique angles)

Thank you in advance for all your input!

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First of all, it's not the network, it's the offers and how you're testing them. Can you please provide more information on the following:

-How many offers are you testing?

-What range are the payouts in?

-How many geos? Tier1/2/3/4?

-Are they all in the same niche or different?

-How many landers?

-How did you decide on those landers?

-Are the landers all very different styles?

-Have you optimized landers for loading time?

Let's start with these. TIA!


Amy

(And to answer your question: No please don't cut landers based on CTR. Plenty of times landers with low CTR have ended up being the best-converting. I can produce a lander with near 100% CTR very easily, but it won't convert, so what's the point.)


Sent from my iPhone using STM Forums

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While waiting for the info that Amy asked for, let me assure you that there are people who do well with both clickdealer and propellerads. Both of these networks are actually very popular among the members of STM. So as Amy said already, the problems is not with the networks, but more likely with your approach, or LPs, Ads (unless you run POPs) or you happened to chose offers that aren't the best performers... Really hard to say unless you share more info.

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Interesting case, need more details. Add to the list of questions - what ad format did you use? and what kind of offers?

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Both platforms work good for me.

Additional to vortex questions it would be interesting to know how did you choose the geos, how did you choose the offers and where do you have the landers from.

You also didn´t post any details about what you run, what targeting, bids or anything.

The more you tell the better we can help

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Hi all and thank you Amy in advance for all your time and help!

I understand testing is very important but it is so hard to test when all my conversions are 0, not much stats to draw from there.

I was running 8 campaigns in total and they are sweepstakes (phones, staycation, cosmetics, supermarket vouchers) and casual dating offers.

The range of payouts are all around $0.50-$1.50

I used 4 landers for each one. 2 for one language 2 for another. Geo was SG and MY mainly and one HK. (I focused on regions in which all of their main languages I can write so I would not have to translate to complicate things further.)

The landers are all quite different style, each one would have a different image and angle for that offer.

Landing page speed I am using a VPS server (Liquidweb) and I think it should be quick enough, I mean when I try them even with VPNs they all load lightning fast.

I choose offers based on my manager's recommendations for those GEOS. I scout out adplexity to see the top performing landers and either download them or make my own similar to the top performing ones with landerlab.

For the bids, I usually go with the recommended propellorad (usually says recommended and maximum, I have tried both. Still no conversions)

For all of them I mainly used PUSH notifications, I also tried POP with some of them but neither push nor pop got any conversions.

Thanks all for all your help in advance!

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How many offers did you test in total?

Did you run 1 offer per campaign or did you splittest different offers in the campaigns?

Different landing page styles for sweeps could be spinwheel, survey lander, gift boxes.

When you use only 1 style and test it with different images or a bit different design it would be rather variations of the same style.

It´s more important to test different styles because the styles can have a bigger impact on the performance than just variations.

There are also not that many different styles out there so that it also helps to keep the costs down when you don´t have to test that many elements then.

Testing different variations is rather finetuning for few more % ROI and can be done later when you have a winning campaign.

Ok, that´s good.

What activity levels do you target and what kind of creatives do you use?

It´s also better when you focus on one traffic type first.

Apart from all these things, how much did you spend on the tests per campaign and total?

How do you calculate the test budget, do you make changes in running tests, how do you decide to stop campaigns?

Did you take care that the targeting meets the offer restrictions?

And what about the stats from the Propellerads, your tracker and Clickdealer?

Do they all match up more or less?

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Hello! Did you send your campaign details to our Support Team? They can help you find the solution to this problem.

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I tested 8 in total.

I ran one offer per campaign that I created on propellorads and on Voluum.

Understood, my knowledge of HTML and adplexity dosent really allow me to use spinners and gift boxes (I am trying to figure it out) so I was mainly using static images for the sweeps and dating.

I focused on push traffic.

I spent a total of almost $400 usd on all these campaigns with no conversions (like 1 or 2 on one of them)

I set the daily budget around 20-30 and max budget for campaign usually double that.

I decided to stop them when I saw no conversions and super low Click through rates.

Yes I met all the targeting restrictions and propellorads have not rejected any of my creatives or campaigns.

Yes the stats all match up from propellorads, clickdealer, and tracker.

Thank you for your help

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Change this before you lose more money on campaigns that have no real chance to succeed.

There is a reason why all people use only few specific landing pages for sweep campaigns - because they work.

Same goes the other way round, the reason why people don´t use landers with just static images is because it doesn´t work.

Please sit down, make a plan and learn how to use real landers before you spend and lose more money.

You set a daily budget of 20-30 what?

20-30 x offer payout?

It´s better to use a formula like this to calculate the budget

Number of landing pages x Number of offers x Average offer payout x 10 = Test budget

8 offers is not much, you need to test much more.

My recommendation:

- Learn how to edit and change landers before you buy more traffic
- Prepare 1 giftbox lander, 1 spinwheel and 1 quiz lander per campaign
- Test more offers

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Understood and thank you for your advice.

For sweepstakes those seem to be the top ones but what is your opinion on dating? For dating landers I do still see static images. Do static images work for dating/casual dating? Thank you!

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@spaceboy, What works great are landers with small questionnaires to "qualify" the visitor and make him feel like he has been accepted because he answered correctly to the questions.

Also fake apps that look like Tinder or Bumble with a swipe effect.

Static photos, you can try, it depends of the photo, but it must entice the user to continue down the funnel.

Maybe share your landing so we have a look.

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Hey twinaxe,

Do you have any advice on dating offers and what style of landing page we should use for that? I mainly just use a static image of a pretty girl with an angle at the top and a CTA button at the bottom.

Seems like it is not enough as it is not converting. I look around on adplexity for other people's dating landers and they are all pretty much just static images with a pretty girl?

Is there any style you would recommend?

Thanks in advance!

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Thank you for your response jeremie!

I will try out the Tinder/Bumble effects but you mean with an animation in there with the swipe right? I mainly run static images for dating and they dont seem to be converting so well..

What other mobile offers do you recommend a noob to do other than sweeps/dating?

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Yes, that's the idea!

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For dating better check the "rules" landers.

They are the most used LP style there and work pretty good.

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The "rules" landers? What might that be? Where will I be able to find a sample of the "rules" landers? Thanks!

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It is a lander with a quizz with 4-5 questions about rules you must abide by to enter, like:
- are you above 18y?
- you may find ladies/men you know on this website. Are you ok to keep it secret?
- ...

It ends with a small waiting icon for 300ms and then "Congrats, you qualify to enter", which aims at making the visitor special and boost CR.

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The rules lander is the biggest classic of them all and I'm pretty sure you're using them too.

It's called "rules" lander because of the "rules" that the users have to agree to, before proceeding to the offer. There are several variations, but usually there are rules like :

- if you know someone in the dating site, keep that private
- you agree to protect yourself from STD
- you must be 18/21 or older ...

The best performing ones also have some sort of questionnaire when it comes to preferences of the users.... mostly about the physical chars of the women they desire to meet... big/small tits, chubby/slim etc...

Both static images and animations can work, however choosing the right model/female makes all the difference. Focus on less pro-looking models, homegrown usually wins.

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Thank you for your input, I shall try those for dating offers.

For sweeps I will try spin wheels and gift boxes.

After I try both I will report back whether win or lose.

Thank you all for your valuable advice and time, is it greatly appreciated.

p.s. do you have any good geo recommendations for sweeps and dating mobile offers?

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The general advice goes for both: when starting out, stay away from the most competitive ones... US, UK... these will just cost you a lot of $$$ and nerves I don't run sweeps right now, so won't give you advice on those, but for dating I can ... eastern EU countries are great for testing (PL, HU, CZ, SK...) and if you have the balls you can attack one of the less competitive EN countries such as Canada or AU, IE... . Nordics are solid performers, but the payouts are quite high in these so large budgets are needed.

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Thank matuloo for your valuable advice.

For dating do you only recommend the "rules" landers or is there any other type of landing page that you usually run? Do static images with a pretty girl work as well? (for me no success using static images with a pretty girl, perhaps its the GEO or the angle?)

And what other type of vertical would you recommend for a noob like me for mobile other than sweeps and dating?

Also for the traffic source, is it more recommended to run dating on traffic sources such as Exoclick and Trafficjunky? And do sweeps work well on propellorads in your experience?

Thanks in advance for all the answers!

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I would say the "rules" lander and variations of it are among the best for dating right now. There are also more advanced modifications, including a map, profiles of people... some LPs look like chat platforms etc... It also depends on what the offer itself looks like, some LPs work better with certain offer layouts. You need to test this to see what works with your setup.

Static images can work just as well as animations, if not better. But if we are talking just about putting a static image on a LP plus some boring CTA button... that's not gonna work. Static image with some questions and rules... that can work. You need to motivate the users somehow.

As for propeller and sweeps... yes they do work with their traffic. Twinaxe just posted an interview with them, popular/successful verticals are listed too, check it out: https://stmforum.com/forum/showthrea...-propeller-ads

Exoclick is a bit different from Traffijunky ... they offer ad space on 1000s of big and small sites, so it's a bit harder to optimize the campaigns there, since the sites are no equal... some are better, some worse. For the starters, it's better to use a network like TJ, since they only sell adspace on a limited amount of proven websites. Similar networks to use are Trafficfactory, Trafficstars, Trafficforce...

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Really, landers with just static images don´t work well.

Don´t waste more money on it, better learn how to run landers that work better for your verticals.

For dating the rules lander is probably the best one and it´s available in several versions that are a bit different but still the same LP type.

About images on landing pages there is a huge difference between sweep landers vs dating landers.

On sweep landers the images are not that important, can be just a good image of the product you promote.

The dating vertical however is much more visual, there the image can make or break your campaign.

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Yup, when it comes to the lander itself, I would say the image/s (or animation) alone often holds more importance than the headline/copy. Some females simply get the fantasies going way more than others...

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Yes, from my experience dating and games are verticals where good images are much more important compared to other verticals.

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Yup and the funny thing... most of the well performing ads for games I've seen were "sexy/teasing" in some way Well endowed female characters with heavy makeup etc... I'm sure you know what I mean. Looks like sex sells many things, not just dating hehe

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Understood, thank you for your advice. I guess I do have to start running non static landers.

For sweeps = spin wheels, giftboxes, questionnaires.

For dating = "rules" landers, moving girl image perhaps?

What other suggestion do you have for dating landers other than rules?

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You can use static images but not landers with only static images.

None but different variations of the rules lander

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We can really simplify this, show me/us a dating LP you're trying to run and I/we will tell you whether it stands a chance or not. As twinaxe mentioned, static images are not a problem when used correctly, but we need to see what LPs you're thinking about running to tell you if its the type that can perform well

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Thanks for the advice!

It seems like the trademarks are all not registered to a jewellery company of any sort? And also perhaps if there is already I can go with a Fortuna something to make it even more unique. Do you have any ideas as to what the second part of the name should be?

Thanks again as always!

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I feel that Fortuna is way too common a name - I've seen that name at a few places. Whether it's already used for a jewelry brand or not, it may be better to use something unique.

More importantly, you'd probably want a corresponding .com domain that doesn't cost 4-5 figures to buy.

Of course it's your call! But I really wouldn't spend weeks getting hung up on the name - it's your marketing that will make the name famous, not the other way around.

Have you made progress in other areas such as website creation, product research/selection, sourcing, etc.?



Amy

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I almost said something similar earlier. DeBeers, Tiffany, Sears, JCPenny, Macy's, Facebook, Google, Microsoft, etc., etc., etc. were all names that no one knew until they knew.

You could just pick a name and go with it, Uber comes to, or come up with a name that is somewhat descriptive, such as Microsoft, Lyft, Facebook or even Google.

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