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mobile clicks from a nonmobile campaign (2)


01-20-2012 02:30 AM #1 illya (Member)
mobile clicks from a nonmobile campaign

While learning how to set up my first mobile campaign, I used NB's advanced reporting to get familiar with it. And in the the breakdown on my existing non-mobile campaign, it revealed many mobile clicks (and they converted).

I have the phones turned off in my adcenter campaign. And its my only traffic source.

?????s
1. I guess adcenter is giving me bogus ad placement? Not the first time as I get 10% intl clicks even though Im targeting US only.

2. How does NB know all these mobile parameter particulars of my clicks? It shows OS, carrier, device, etc. Simply from the user-agent?

3. If I search on my android on bing, I never see my adcenter ad, so how in the world am I getting these clicks?

Ukrainiac


01-20-2012 04:27 AM #2 polarbacon (Moderator)

Quote Originally Posted by illya View Post
While learning how to set up my first mobile campaign, I used NB's advanced reporting to get familiar with it. And in the the breakdown on my existing non-mobile campaign, it revealed many mobile clicks (and they converted).

I have the phones turned off in my adcenter campaign. And its my only traffic source.

?????s
1. I guess adcenter is giving me bogus ad placement? Not the first time as I get 10% intl clicks even though Im targeting US only.

2. How does NB know all these mobile parameter particulars of my clicks? It shows OS, carrier, device, etc. Simply from the user-agent?

3. If I search on my android on bing, I never see my adcenter ad, so how in the world am I getting these clicks?

Ukrainiac
both bing and goog are bad with separating out the clicks.....we see very high % mobile on desktop camp only camps all the time.....

as far as what nb uses well its a bit complex as carriers aren't easily defined....and I can tell you that at best its prob in the 80% range....

then there is wurful for the device id's.....

as far as where the traffic comes from....I have seen it sometimes on my tablet when I search bing


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