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General KPI Guidelines For Sweeps Campaigns (5)

09-18-2020 07:01 PM #1 najeethecoptwriter (Member)
General KPI Guidelines For Sweeps Campaigns

Hello,

I was wondering if there are some general KPI's I could use as guidelines to determine the health of my campaigns?

Specifically, I'm wondering what is a minimum pre-lander CTR I should aim for?

But some FB ad guidelines would be greatly appreciated as well.

Thanks,
Najee

09-20-2020 06:49 PM #2 matuloo (Legendary Moderator)

There isn't anything like that... the CTR can change a LOT from one GEO to the next. I mean really a LOT. The there are the interests, if you target the right people, the results will be very different from a badly targeted one.

Maybe if you share the GEO you're targeting and some more info, some of the people here could give you some rough numbers to aim for, but it will be hard.

Let me tag @stickupkid here, he runs sweeps on FB traffic and might be able to give you a few hints.

09-20-2020 07:34 PM #3 stickupkid (Senior Moderator)
General KPI Guidelines For Sweeps Campaigns

Yeah exactly, some more info is needed but for me personally;
- my ad cpc must be 0,10ct or lower (exceptions ofcourse possible)
- my prelander ctr must be 35% or more (when doing sweeps), insurances and high(er) payout offers I aim for 25% CTR +
- ROI 100% +

09-21-2020 08:39 PM #4 matuloo (Legendary Moderator)

Quote Originally Posted by stickupkid View Post
Yeah exactly, some more info is needed but for me personally;
- my ad cpc must be 0,10ct or lower (exceptions ofcourse possible)
- my prelander ctr must be 35% or more (when doing sweeps), insurances and high(er) payout offers I aim for 25% CTR +
- ROI 100% +
Thanks man, I knew I could count on you

09-22-2020 10:37 PM #5 najeethecoptwriter (Member)

@matuloo Thanks!
@stickupkid Thanks! I am about to target Thailand for a Sweeps offer

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