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CPA Traffic on Push (8)

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Hey!

I don't hear people talk much about CPA on Push.

I wanted to make a thread that we can get about first of all, what is CPA on Push Traffic

Then an idea about what's the benefits of CPA on Push, the amounts of Volume, how it works.

Can I verify conversion then remove the postback and be getting traffic for free? How is it reported to tracker? You still have placements to BL/WL?

All those sorts of Questions I have that maybe the experts can answer here.

So far I've been only running CPC on Push. And I've never tried CPA on any other traffic type but I think I get the concept. I.e. it does what it says you pay for a conversion.

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I’ve only tried it on two sources.

Push CPA on adsterra works well. Works just as good as their CPA for pops if you have a good campaign. You just have to ask their support or your AM to set it up.

Push CPA on clickadu has never worked for me. Their push CPC and their pop CPA can be super good sometimes, so it’s a shame.

Removing the post back to the TS will give you a tiny amount of ‘free’ traffic. But if you don’t post back conversions often enough, they will simply stop sending you traffic. They’re not dumb, they will always monetize their traffic the most efficient way they can.

I am definitely curious to hear what other sources have CPA for push.

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As far as I know, most of push networks operate on CPC/CPM payment models, I also thought about trying to buy traffic using the CPA model, maybe it would be more profitable, I plan to try PropellerAds, Evadav and ExoClick, I know that they have good push traffic, but I'm not sure if they work with CPA model

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This is what it all comes down to!

In case your offers convert well and it makes sense for them financially, sources will send you a ton of traffic even on CPA. But if the conversions simply don't come, no source will just keep sending you traffic for free and the clicks will eventually dry out.

On top of that, some CPA setups are just "hybrids", so they don't charge you just when a conversion happens, it's more of an optimization step... so they are sending you traffic, charging per click or whatever, and they stop the placements/zones that do not convert within your specified CPA range I'm not sure what network it was, but I got burned this way in the past... my fault though, should have checked better before starting the campaigns.

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CPA on push is the same as CPA on any other traffic.

You pay a fixed price per conversion and the volume you receive is directly connected to your campaigns performance.

The more money the trafficsource makes from your campaigns the more traffic you receive.

Important here is not only the CPA you are willing to pay.

The CPA only competes with the other people who run on CPA, in this case we can say that a higher CPA gives you an advantage.

But you also have to compete with people running on CPC/CPM.

When they get a higher eCPM for the trafficsource than your CPA campaigns it doesn´t matter how much you pay per conversion - when their eCPM is higher they get the traffic, even when your CPA bid is $1k.

To get most of the campaigns you need a high enough creative CTR and a competetive CPA bid.

Yes, you can but it won´t help you that much.

When no conversions happen the traffic just stops.

In your tracker you set the CPA as cost metric and the placements/zones are reported just as any other campaign.

Yes, that´s when they only have something like target CPA or CPA Goal.

There you still pay for CPC/CPM but the platform tries to optimize towards your desired CPA.

It also has advantages because it´s more dynamic and can get nice results.

It´s also a bit more forgiving compared to pure CPA because the risk is still at the affiliate who has to pay for the traffic no matter if it converts or not.

On pure CPA however the risk is at the trafficsource, when the campaigns don´t convert they receive no money.

That´s why pure CPA campaigns can be a bit stricter when it comes to performance checks.

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Here's a question,

I know on regular running when its in the same account it might just self compete and take traffic from the other campaigns, however I heard that (I believe) Adsterra gives you a different account to run CPA.

Can you use pure CPA traffic to get more traffic to your already working campaigns? CPA camps use the same inventory but probably get less volume?

And for the punks between us, can you just keep restarting CPA campaigns for that lil bit of free traffic? Or they have some score and shit that will eventually execute you to the dooms?

I think Advertizer also has CPA for Push.

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Think about it like this: any new affiliate that joins the network and starts a campaign is competing for the same traffic (in case they operate in your GEO)... even every new campaign started by someone else, would do the same. So by starting a new campaign yourself, you're basically just adding one more competing campaign. Of course, by using exactly the same settings (targeting, bid...) you're more likely to compete with your own campaign since the settings are the same, but really, anyone else can happen to setup a similar campaign and you can't do anything about it... so I wouldn't worry about it too much.

Doesn't really matter whether it's a CPA or regular campaign, it will still compete for the same traffic... it can get more traffic, if it performs well enough for the algo to push it. Using CPA is more about controlling the spend on your side and allowing the algo to send you the traffic that converts with your offers, in case the algo is robust enough to be able to identify it.

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On Adsterra you can only run pops on CPA on the self serve platform.

To run other ad formats on CPA you need a managed account.

Yes, you can.

CPA campaigns only receive less volume when they result in a lower eCPM for the trafficsource compared to CPC/CPM campaigns.

Of course you can duplicate them (I hope this is what you meant), they behave similar to normal CPC campaigns in some way so that volume there also slows down after some time.

Then it definitely makes sense to duplicate them.

When the campaigns are not converting anyway it also doesn´t make sense to duplicate them.

No, only for Smartlink traffic.

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