What would you do differently with this Opt In Page? (2)
I'm on/off running Bing ads to build an email list for the digestion space.
Matching keyword groups around certain angles.
They click the button, opt in form drops.
After the opt in, they will be directed to a VSL.
Anyone have any thoughts / split test ideas / warnings or cautions.
Any feedback // advice would be appreciated!!
https://i.ibb.co/Pm5kWFK/OI1-F-A1-bing-ad.gif
https://ibb.co/2NVX7WV
https://ibb.co/xD20NKL
Edit: so bing insta-approved my ad.
$20 ad spend
42 clicks
0 conversion.
So Idk.
I'm going to let it run 1 more day.
Fundamentally, I don't think there is anything "wrong" with the flow you have.
You collect the lead, show them a VSL and get some clicks to the offer... all fine so far.
What about the next step? Are you following up via email, sending them more offers, trying to engage with the leads etc...?
The 0 conversions problem might be elsewhere... not enough enticing copy, the offer is not the best, the KWs you target are not the right ones ... there could be a million reasons. The only way to improve here is to test different sales copy, try more offers, play with the KWs, test different ads...
You could also try to change the flow a bit, show them the VSL first... then ask for the email optin before sending them to the offer... it might result in more clicks to the offer.
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