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How Important Are Whitelists For Push? (8)

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Given the nature of push (subscribers sign up on website A, but are shown ads on website B, C, D, etc.) -- how important is a whitelist?

Looking forward to hearing your feedback!

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Hi! On push traffic, we recommend using blacklists not whitelists. Whitelists require collecting a lot of data to be sure that your campaign is still effective. Blacklists engage huge audiences and prevent losing lots of users.

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Disagree.

Blacklist is for volume. Whitelist is for quality.

But. Push subscriber lists are setup way different than placements on pops.

You can have a whitelist with ONE zone/placement/feed/whatever and still make loads of money on push.

This of course depends on the geo, etc.

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Interesting -- thank you. Right now I'm losing loads of money doing RON campaigns.

Sounds like a whitelist might help. But. I'm working with a higher-payout offer, and don't have enough conversions to whitelist. I mean, it's dumb to whitelist a zone unless it has at least TWO conversions, right? I'll bleed to death before that happens.

I don't suppose there's a whitelist black market where you can buy one? (Only half kidding...)

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You could use whitelists to simply get rid of the fake traffic. So if you can setup a proper bot test for example, you could run RON for a while and create a WL from those where the traffic is legit. As a next step, you could cherrypick from these and create a WL from those that give you the best performing traffic based on LP CTR ...etc. It's far from perfect, as you should really optimize based on conversions, but at least you'd know you're working with real traffic that clicks through to the offers, which should increase your chances of profiting.

You will definitely limit the volume this way a LOT though, so keep that in mind.

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I agree with Jaybot and Matuloo.
What you can also do is to blacklist until you'll have enough data to start whitelisting sources (Which might not happen at all actually, It's more likely to use a blacklist rather than a whitelist on push traffic, unless you've found a golden hidden egg which doesn't happens a lot)

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Whitelists can be important but don´t focus only on it.

The thing is that with whitelists you often have way less volume available than with BL campaigns.

You can also have very good WL zones that are high quality and have lots of volume, such zones are amazing and can bring in good profits.

But from my experience a WL on push often doesn´t last as long as a WL on pops.

I guess it has to with the nature of the zones.

On pops you often have websites that stay online for very long time and this is why zones there also often last for very long.

On push however many websites to collect subscribers are rather churn and burn like throwaway "Click Allow To Continue" sites.

There the fluctuation is higher so that zones good zones there can be killed faster than on pops.

So when you have high volume + high quality zones take advantage of it as long as it lasts but don´t rely solely on theses zones forever.

Sooner or later you have to run RON or BL campaigns anyway because running only WL you have no chance to find new good zones.

For whitelists I like to use (mostly) only profitable placements with at least 5 conversions.

A good tactic then is to use high quality whitelists to test new offers on high quality traffic and when you find a winner run it on BL campaigns for additional volume.

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In my experience, the white list is just as important as the back list. Without a doubt, it is better to use black list if you need large volumes. But if you have tracked a lot of good sources, then why not create a white list and buy only this traffic. In general, you can experiment, because work can go differently with different ad networks.

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