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Question About Whitelists (3)


09-11-2020 10:28 PM #1 sd31677 (Member)
Question About Whitelists

Say you run a campaign, and you whitelist the best widgets. Can you use this whitelist for new campaigns running different verticals, or would you need to start the "good widget/bad widget" testing process all over again?


09-13-2020 02:00 PM #2 adxadcom (Senior Member)

Using the same whitelist is worth trying only for the same flow, vertical, payment model and targets. Or if you've found treasure sources in the sh*t field


09-13-2020 08:14 PM #3 matuloo (Legendary Moderator)

Most networks allow either a global whitelist/blacklist or you can use the placements IDs from one campaign and copy them to a new one.

What adxadcom posted above is also true, just because some placements work well with a specific product, it doesn't necessarily mean it's gonna work just as good with a different one. But it might still be better than starting from scratch again. Personally, I'm a bigger fan of blacklisting, compared to whitelisting... I believe it's better to try and identify the really poor placements and block them on all future campaigns. That way you can get more volume too.


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