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Voluum and Zeropark to be acquired by CentralNic Group PLC (8)

09-10-2020 05:24 PM #1 voluum (Veteran Member)
Voluum and Zeropark to be acquired by CentralNic Group PLC

Hi Everyone,

Codewise, the company behind Voluum tracker, Voluum DSP and the Zeropark ad exchange, is proud to announce that it has signed a conditional agreement to be acquired by CentralNic Group PLC.

We’re happy to assure you that our products will continue to thrive and you can expect both Voluum and Zeropark to keep improving your affiliate marketing experience.

Here’s the official press release if you want to learn more:
https://www.centralnicgroup.com/news...uire-codewise/

Let’s grow together!

Team Voluum & Team Zeropark

09-10-2020 07:18 PM #2 AdPlexity (Member)

Interesting news

09-10-2020 08:31 PM #3 dvanti (Member)

I wonder what actually happened.

The price CentralNic ended up paying seems like a bargain and with Robert seemingly having completely disappeared from the face of the Internet, especially after all that ambition he had and drumming about building a billion dollar unicorn. Even removed his threads contents from this forum..

09-10-2020 11:56 PM #4 cosmeivan ()

Well, maybe the Cov-id19 had effects on them. Hopefully, everything keeps the same with the tkr.

09-11-2020 07:53 AM #5 nicolew (Member)

great news!
I hope it will work well

09-11-2020 10:07 AM #6 matuloo (Legendary Moderator)

Quote Originally Posted by dvanti View Post
I wonder what actually happened.

The price CentralNic ended up paying seems like a bargain and with Robert seemingly having completely disappeared from the face of the Internet, especially after all that ambition he had and drumming about building a billion dollar unicorn. Even removed his threads contents from this forum..
I'm pretty sure he removed the threads because of the sale, maybe the new buyer requested it, maybe he wanted to separate himself from the company before selling it... hard to say.

I was surprised by the price too, the previous valuations published were way higher... especially when zeropark is part of the transaction too. The competition in the tracking business increased a lot though, maybe they've lost some market share.

It's still a nice chunk of cash though

09-16-2020 01:30 PM #7 dr_ngo ()

Quote Originally Posted by matuloo View Post
I'm pretty sure he removed the threads because of the sale, maybe the new buyer requested it, maybe he wanted to separate himself from the company before selling it... hard to say.

I was surprised by the price too, the previous valuations published were way higher... especially when zeropark is part of the transaction too. The competition in the tracking business increased a lot though, maybe they've lost some market share.

It's still a nice chunk of cash though
Previous evaluations look to be around 2016'ish.

A lot has happened since:

* A large part of our industry transitioned over to e-commerce and other business models. That tracking money's going into Shopify and their ecosystem.

* In 2018, Voluum went from $99 to $299 a month for their cheapest plan. This caused people to leave for alternatives.

* More and more cheaper alternatives: Funnelflux, Thrive, Adsbridge, RedTrack, BeMob, off the top of my head

And we don't know how COVID-19 impacted the valuation.

Regardless, $35m is solid and something to be proud of!

09-17-2020 06:40 AM #8 osmiumman (Member)

Seems like a good price for the buyer.

Maybe Robert thought better $36M in the hand than M184$ in the bush.

Anyway, that's more than enough money - congrats for reaching financial independence!

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