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Tracking Conversions with Google Analtyics (3)

09-09-2020 10:05 AM #1 vee882 (Member)
Tracking Conversions with Google Analtyics

Hey guys,

so I was playing around a bit for the first time with Google Analytics and I'm having some issues with tracking conversions.

Here's what I have done:

1) Created a custom goal named "Conversion"

2) Set on Affiliate network a postback to fire on conversions as follows:

Code:

<!-- Global site tag (gtag.js) - Google Analytics -->
<script async src="https://www.googletagmanager.com/gtag/js?id=UA-XXXXXX-X"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());

  gtag('config', 'UA-XXXXXX-X');
  gtag('event', 'Conversion', {
  'value': '{payout_amount}'
  });
</script>

Now, it looks like GA is receiving some data (like $$ revenue in the screenshot below), however, they're not showing up properly at the campaign level so I guess something is wrong. Any idea what it might be?

Click image for larger version.

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09-09-2020 12:39 PM #2 jeremie (Moderator)

There is an extensive conversation about that on the Google Forum
https://support.google.com/google-ad.../1467299?hl=en

I suggest you check there as you will find more info!

09-10-2020 04:19 PM #3 vee882 (Member)

Originally Posted by jeremie

There is an extensive conversation about that on the Google Forum
https://support.google.com/google-ad.../1467299?hl=en

I suggest you check there as you will find more info!

Thanks for the suggestion!

In case anyone else have the same problem, it appears the issue was that the affiliate network, before firing the conversion, replaced my utm parameters with their own values, hence my GA was not recognizing them properly.

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