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Facebook Adset Keeps Getting Hit With Learning Limited before 7 Days Mark (3)
09-06-2020 10:21 AM
#1
frenchies (Member)
Facebook Adset Keeps Getting Hit With Learning Limited before 7 Days Mark
My facebook adsets keep getting flagged with learning limited after 1-2 days.
Does anyone know why this is happening?
It's definitely not audience size (11M+) nor budget (as it's only been 2 days in
and the adset has received 1/2 of the the total required conversion (29/50))
Should I keep running the adset again or try to reset it? Would really appreciate
advice from anyone who has been through this.
09-06-2020 10:40 PM
#2
jaybot (Veteran Member)

Originally Posted by
frenchies
My facebook adsets keep getting flagged with learning limited after 1-2 days.
Does anyone know why this is happening?
It's definitely not audience size (11M+) nor budget (as it's only been 2 days in
and the adset has received 1/2 of the the total required conversion (29/50))
Should I keep running the adset again or try to reset it? Would really appreciate
advice from anyone who has been through this.
It means your audience is too small and/ or your ads suck and no one wants to click on them. So FB has nothing to optimize with.
It usually means you need to create new ads that people actually want to click on.
It doesn’t hurt much to leave them running, but you’re better off creating new ads than trying to duplicate those old ones.
09-06-2020 11:05 PM
#3
vortex (Senior Moderator)
How's the performance though?
If the performance is good, I would suggest to keep running, learning limited or not.
If the performance is bad, I would suggest to test more ads or more audience or both.
Personally I haven't experienced any big increase in performance when an adset exits the learning phase, although I haven't exactly run a ton of campaigns on FB yet. So I've learned to focus on performance instead of trying to avoid going into "learning limited". YMMV of course - plus FB is changing constantly so no past observation should be taken as gospel.
Amy
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