Hey
Quick/basic Q
So I'm doing lead gen on Bing for a supplement offer.
Should I be getting state specific here, making it work for one city && then optimizing for another city?
Or just go USA?
I'll be testing but any thoughts would be useful.
Ideally you should start country wide. Since you don’t know what cities will respond well to your campaigns, it could be an overkill to try to make a specific city work, while you could have other ones that can potentially work way better.
I always start by targeting the whole GEO, unless it's an offer that requires localized audience.
Usually, when I run campaigns that only target specific regions, or even cities, it's because the offer isn't good enough to perform country-wide and only shows good performance with certain audiences. So it's more of an attempt to save at least some profits and not a default strategy that you should start with.