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Traffic Sources for an event company (7)

09-04-2020 04:01 AM #1 hatteker ()
Traffic Sources for an event company

Does anybody have any recommendations for high value traffic sources specific to the events and arts industry in the UK?

We are looking at a few apps like EventBrite but they take ~10% on each transaction so it’s not a viable permanent solution as our sole source of traffic...




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09-04-2020 04:42 AM #2 jeremie (Moderator)

Assuming you want to sell tickets for an event, I would go with:
- Facebook / Insta, retargeting members of pages related to your industry, and then do a look alike audience based on interested people.
- display placements on event / art websites
- email on past clients

09-04-2020 08:13 AM #3 jack_l (Veteran Member)

I agree, sounds pretty niche which would suggest Facebook/Instagram is way to go. Maybe YouTube/Google I suppose... targeting people who are interested in that kind of stuff, etc... probably lots of retargeting and lookalike audiences on both too...

09-04-2020 09:46 AM #4 matuloo (Legendary Moderator)

FB is the clear winner here, no discussions needed

We are looking at a few apps like EventBrite but they take ~10% on each transaction so it’s not a viable permanent solution as our sole source of traffic...
Is there a reason why you couldnt use portals like eventbrite as supplemental sources of traffic? You should explore all the options, when you combine them, the results should be way better. On top of that, 10% sounds like a very reasonable fee to me.

09-04-2020 10:35 PM #5 hatteker ()

Thanks guys

Pre-Covid we did not push ticket sales on our website or with any specific app because entry was free except key events but this has forced our hand because of the regulatory requirements and significantly lower footfall. So spreading our traffic “tentacles” far and wide is what we are trying to do. Our team is not very experienced in digital marketing and also the digital marketers we do have are not experienced in the industry so we are figuring it out as we go.

I’ll keep y’all informed


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10-13-2020 04:48 PM #6 ekc2020 (Member)

this is nice threat, i think collaboration with other events that may complement your niche makes sense. (in due to pandemic- cross collaboration saves cost -streamline)

10-13-2020 04:52 PM #7 matuloo (Legendary Moderator)

Quote Originally Posted by ekc2020 View Post
this is nice threat, i think collaboration with other events that may complement your niche makes sense. (in due to pandemic- cross collaboration saves cost -streamline)
This could be a good idea, as long as the events are not direct competitors and they happen with a big enough time delay. Thanks for the suggestion.

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