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Landing Pages (18)

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Hi all seniors,

I have another question. I am on Liquidweb hosting and have set up a domain name on namecheap. If I am wanting to run multiple campaigns and offers, how would I upload many different landing pages for all those different offers? I only have one domain name registered.

Thank you in advance for your input!

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You might wanna have a look at the 40 day tutorial --> https://stmforum.com/forum/forumdisplay.php?272-Voluum

As for your hosting... make sure that you have your landers on a VPS at least (much faster than shared hosting). In the 40 day tutorial you find a section about AWS. You can also use any VPS and install nginx on it. I use a digital ocean droplet for 5 USD a month. There are many tutorial how to install nginx, how to get ssl on it and how to set record at namecheap for your server. But best is you read the 40 day tutorial first.

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Thanks for your swift reply!

I have read the 40 day tutorial but Vortex uses AWS and I am on Liquidweb VPS and namecheap.

My question is how to upload different landing pages for each offer and is one domain name from namecheap enough already? Thanks!

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See the 3 first articles in Liquid web Knowledge Base:
https://www.liquidweb.com/kb/search/Uploading+files/

Yes, for now. You do not need more at the beginning.

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You can use either subdomains or directories, so :

lander.domain.com OR domain.com/lander

You can create as many directories as you want on a single domain, upload your LPs into the directories you want, then simply use these directory urls in your tracker, when setting up the landers.

You can also use the wildcard settings, so any subdomain would "redirect" to a directory with the same name.

For example: lander1.domain.com would load whatever is uploaded in the domain.com/lander1 directory

Most of us are doing it this way, it's not needed to register a new domain for every LP.

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Thanks for all your replies!

So for multiple landing pages for different campaigns, do I upload all of them to my cpanel by using Filezilla? Or how do I name different landers such as lander1.domain.com and lander2.domain.com?

Or do I upload it to public.html and how would I differentiate the different landing pages?

Quite confused about this..

Thanks!

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Easiest approach is to upload them in different directories like:

awesomeurl.com/public/lander1/
awesomeurl.com/public/lander2/
awesomeurl.com/public/landerN/

instead of naming the directories "lander" you can give them other names like "en_sweep", "Aldi_questionaire" or whatever. But might be good idea that you think about your structure / hierarchy before you set it up. Otherwise you soon will have a mess on your server (speaking of own experience).

For upload:

FileZilla is a nice program. There are many tutorials for it.

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I'd suggest to read some basic tutorial about FTP and how hosting works.

To put it simple, it's similar to managing a harddrive ... you create a subdirectory, then upload content there. Filezilla is one of the programs you can use for this, you can stick with it, it's a good one.

Different hosts might have different setup, but there is always a directory that you need to use for uploading content, usually it's named something like www, html, publichtml ... that's the one you need to create the new directories in.

I guess your hosting company has some docs/faq... this should be covered there.

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Thank you for all your reponses!

Yes there is as public_html directory in my hosting when I use Filezilla, I see it.

So I can upload all my landing pages (10+) to public_html directory with different names all using the same domain name? Or how and where and when should I rename them? For example lander1, lander2, lander3, etc.

Do I rename them after I upload them all the public_html or do I make seperate files within public_html?

Thanks!

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Thank you for all your reponses!

Yes there is as public_html directory in my hosting when I use Filezilla, I see it.

So I can upload all my landing pages (10+) to public_html directory with different names all using the same domain name? Or how and where and when should I rename them? For example lander1, lander2, lander3, etc.

Do I rename them after I upload them all the public_html or do I make seperate files within public_html?

Thanks!

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Uuuh... try with one lander first and then see how you can do this for another 9+ sites.

Basically you have url structure like awesomedomain.com/lander1/index.html AND a directory structure on the server (like in windows file explorer).

Your server needs to know where each url (e.g. /lander1/index.html, /lander2/index.html) gets the files from (directory location on server).

To cut a long story short:

--> contact your hoster. Tell them what you want to do and ask for solution.
--> if they have no solution, go for droplet or something similar, install nginx and make use of the myriads of tuturials out there

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You need to create new directories within the public_html one, then upload the content for every lander into it's dedicated directory that you created for it.

It's the same as when you are organizing content on your harddrive ... you create a subdirectory named movies, for example, then you copy your movies into it.

What larsometer suggested could work too, ask the support to setup the first one for you, then check how they did it and simply replicate the process.

To help you understand how it works, in very simple words...

1. the domain itself "points" to the public_html directory. So when you type domain.com in your browser, whatever is in the public_html directory will load.
2. now create a sub-directory in the public_html, something like LANDER1... so the structure on the server will look like ...public_html/LANDER1 Now when you type this in the browser : domain.com/LANDER1/ it will load whatever is in the LANDER1 directory on the server.

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Understood, thank you.

So for each lander it would be a separate campaign in order to test? For example, if I am running 5 different offers and 2 landing pages per each offer that would be a total of 10 landing pages. I would have to create a separate campaign on my tracker (Voluum) and also my traffic source. Am I getting that right?

Also for the subdomains I would have to make 10 of them within the publc_html directory and name them with a system.
Do you have a system for naming you would recommend? Geo --> Type --> language?

Also, whenever I am done with these landing pages and campaign I would have to manually delete subdomains and all the contents in them (the landers) each time in my cpanel and also update them with new ones?

Thank you in advance for your help!

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Nope, you can use the same LP for multiple campaigns, that's one of the benefits of using a tracker.

So, upload a LP into some directory on your domain, grab the url and use it when setting up a LP in the tracker. Please note that you MUST use the "click" url of your tracker to link all the CTA buttons/links on the LP.

Now, when setting up a campaign in Voluum (or any other tracker), you just select what LPs to use in a campaign and how to rotate them (%).

Once a campaign is created in the tracker, you grab the campaign url and use that at the traffic source.

Now, when a click goes through the campaign link, the tracker will decide where to send it, based on the campaign settings. So it sends it to the LP you defined and then from the LP to the offer you defined in the campaign setup.

That's why you need to use the "click url" on the LP... you do not link to specific offers, but rather "back to the tracker" via the click url, so the tracker can again decide where to send the click, based on the campaign settings.

So the whole path of the click goes like this :

1. traffic source sends click to the tracker via a campaign url
2. the tracker labels the click with a clickID and
3. based on the settings of the campaign, the click get's redirected to a LP or directly to an offer (if directlinking)
4. if a LP is specified, the click lands on the LP
5. those who are interrested click on a CTA button or link, that is linked to the click url of the tracker
6. the click goes back to the tracker and based on the clickID, the tracker knows exactly what visitor it is and what campaign it belongs to. Tracker checks the campaign settings for this particular click and sends it to the offer that's specified in the settings.
7. when a used converts, the postback (that you have to setup at the affiliate network) will send the clickID back to the tracker, so now the tracker knows exactly what click converted and will report this in the stats.

This is how it works in simple words.

You don't have to, but it's a good idea to keep your directories organized, so it's pointless to keep stuff on the server that you no longer use.

I use a geo tag, so EN, DE, NL ... and then I give it a name that matches with the vertical/niche. So for example, a LP in english that promotes iphonesweeps could have an url like: domain.com/iphone/en or iphone.domain.com/en or eniphone.domain.com ....

There are no rules for this, but it's good to use some system so you won't get lost in the structure once you have a lot of LPs.

You're welcome

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I feel like you're limiting yourself on the capabilities of the server. If you're planning to run affiliate offers where you'll need to practically use just static landing pages (without any server-side processing requirements), you can as well get rid of the server, host your landers on Amazon S3 + Cloudfront + Cloudflare (leveraging the page loading speeds of CDN) then point as many domains as you wish to your landing pages. This way you can get rid of server processing power bottleneck and have a peace of mind regarding landers.

If all of the above seem too complex, then you can use Landerlab.io where apart from using a similar setup like the above, comes with a visual landing page editor, landing page hosting included, hundreds of ready-to-use templates, push landers directly to Voluum, etc.

Both solutions above will definitely cost you less money and time wise compared to managing a server.

You can reuse your landers on as many campaigns as you wish, unless you have some geo-specific details visible on the lander that can make the visitors feel like they've been wrongly targeted. So, organizing landers by language would be the easiest one. Also, one other thing that you can do using your tracker is to build custom flows to send the visitor to the desired landers/offers combo based on their country, device, language or whatever other filtering condition that makes sense for your campaigns. Just make sure to properly split-test landers, and offers under the same campaign, otherwise if you're separating lander/offer combos on separate campaigns under the same traffic source account you may end up competing with yourself among campaigns, yet fail to properly split-test landers and offers.

I would not worry too much about the subdomains, most of the time visitors won't even bother looking at the domain as long as they are attracted enough from the headline or copy of your lander. Do make sure to organize your landers with subdomains just in case so that you can have a domain live a bit longer in case it gets flagged by google safe browsing, but other than that, keeping that organized by directory will be just enough.

You can leave them as they are, or delete them. However if you'd want to delete them, you'll need to do that manually and go over the domain configuration settings everytime you'll need to make such changes.

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Thank all for your help!

So let me get this right, I have multiple offers and if I am split testing landers for all those offers, I dont have to make a new campaign for EACH lander on Voluum, I can just throw all the landers into one campaign?

So I will be making one campaign for EACH offer. For example if I have 5 offers which I want to split test 2 landers for each (a total of 10 landers), I would just make 5 campaigns on Voluum and throw 2 landing pages into each campaign? (and set it to Voluum which I can redirect the customer based on their location and phone language?)

Also for landerlab.io, does anyone find it very laggy and slow to load?

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It looks like you're confused and need to review some fundamentals!

I would recommend that you go through the 40-day tutorial:

https://stmforum.com/forum/showthrea...ntro-and-Index

I suspect the tutorial will answer a lot of your questions. It's not that we mind all the questions - but it looks like you don't even have a foundation of knowledge to assimilate this new knowledge into.

You need to know how to split-test properly as well, and how to cut inferior landers/offers when they reach statistical significance. And this isn't something that can be explained fully in one or two sentences (unless you have a specific question).

The short answer to your question though is that you can throw ALL landers and offers into the same campaign. It really depends on:

-What traffic you're targeting at the traffic source for that campaign (geo, device, carrier, browser, etc.)

-Which landers and offers are suitable for that traffic (landers should be in the local language, offers should accept the traffic you're buying)

-Whether the landers are all compatible with all the offers (same vertical for example; also, some offers come with pre-landers already built-into the offer page so you may not want to test those with your own lander that is similar to the built-in lander)

-What your split-testing approach is. For example if you have a proven lander, you may just use that to split-test several offers. But if in the beginning you have no proven lander or offer, you may want to throw multiple landers and offers into the same campaign.


So yes - please go through the 40-day tutorial to get the basics, then ask any remaining questions.




Amy

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Amy is right, we're still going in circles around the same topic, it would really help if you could go through the 40-day tutorial... tracking and campaign creation is explained in it too.

The whole idea of using a tracker is to make your life easier and provide you with the data to make the right decision. It will allow you to compare landers, ads, offers... all in one campaign (as long as you stay within one vertical/niche). In theory, you could have one global campaign and test everything in it... 100s of ads running on several sources, dozens of LPs and offers. It's not the right approach from variuos reasons, but a tracker does make that possible.

Please give it the time and read the tutorial, then come back in case something isnt clear, which will be the case for sure

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Apart from @vortex guide, if you are confused about Voluum, they do have a Get Started section in their doc:
https://doc.Voluum.com/en/get_started.html

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