Anyone using FB Brand Awareness Campaign for e-commerce ? It seems its hard to measure whether its success or not, but it's definitely really cheap..
Do you guys think its good for retargeting usage? Let me know your experience on it..appreciate..
On testing the Brand Awareness Campaign for E-commerce you will realise the value of a CTA Button,CPM might be very less but the conversions are Low.So I dont recommend a Brand Awareness Campaign .
Mature your pixel and stick to the conversion campaign and if your creative game is strong then you can Try traffic campaign as well , might work out to be more cost efficient.