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Help a Noob getting Installs for a DDL PPI Offer (20)

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Hello folks. Hope you're all doing good these days. So I was thinking to start a follow along thread for a campaign that i want to launch for a PPI offer. Here are the details of what i am planning to do. Need guidance on how & where can i do that?

Offer Type: Install Utility Offer
Target Device: Desktop
Target OS: MAC Only (Both Safari & Chrome)
Offer Payout: $4
Conversion point: Download & Install
Lander...? : No lander (Direct Download Available, but can use lander if required)
My Budget: $1000 to profitability

Now i've heard people killing it with ZeroPark & Similar pops for same type of offers, But i dont have account on Zeropark yet. Need expert's guide on how can i go with it & from where to start, What my campaign structure will be? I know its alot being asked here But any help regarding this is appreciated. Just need a starting guide for me to create a follow along thread for this campaign & then engage experts there on that thread as well.

Cheers

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Hi!

Just sent you a DM with some resources

Cheers,
Magda

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Can you please outline your experience? Will this be your first campaign or have you run a few campaigns already? Have you checked out the 40-day pop tutorial? https://stmforum.com/forum/forumdisplay.php?272-Voluum

@zeropark is going to hate me for saying this, but I actually wouldn't recommend starting with this traffic source.

Zeropark is a very reputable traffic source, with a ton of traffic, and yes, it's very possible to make big money on there.

However: In order to generate that much traffic volume, they are buying traffic from a ton of publishers (i.e. placement websites), and not every site has traffic that will convert for your particular offer.

I would suggest to start at a source like PropellerAds, which is also a big network with very decent traffic volume.

Do all your offer and landing page testing on PropellerAds, and when you get profitable, scale it to Zeropark.

Zeropark has so much traffic that if you take ANYTHING but the very BEST landers and offers there, you can waste a lot of money in cutting placements before getting to green.

So do your testing elsewhere, THEN take your very best stuff to Zeropark, and cut placements AGGRESSIVELY.

The same applies to any other huge traffic networks that have a ton of publishers, Exoclick for example also belongs in this category.

Also: What is your offer like exactly? Is it an antivirus offer? What type of utility? Maybe I could suggest some landers.



Amy

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Let´s start with one of the most basic questions: Do you have a tracker already?

As you said, such offers can convert direct linked as well but it´s mostly better to splittest direct linking vs landing page.

Apart from this, do you only plan to test one offer or several of these offers?

Just because an offer is converting for others doesn´t necessarily mean that it also converts for you, even when you buy the same traffic type or from the same source.
It´s better to set a test budget and when it doesn´t work test more offers.

You can lose lots of money when you try to get an offer working no matter what just because it´s converting for someone else.

When it´s not converting for you move on.

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@vortex I have launched many failed campaigns before in 2018. I paid $3000 to a mentor to teach me this stuff & guide me till a specific profit per month goal (well that didnt go well, he wasted like 3000 more of my hard earned savings & disappeared). Well the thing is, I know the techy stuff, Campaigns terms & can learn quick if guided well.

I haven't checked the 40 day pop tutorial though, got the link in your signature, I will read it thoroughly now.

The offer is a mac utility offer with DDL, I have a mac games download type website where i have this offer in a download button (kind of misleading though but....)
& it converts great (has like 10%+ conversion rates, i get like 1000 clicks on my website on this offer link & get like 100+ installs).

I dont know if its an antivirus offer because it does not have any landing page & i haven't installed it on my own to see what it really is. It downloads directly on click & when user runs it in his mac, It gets installed & i get a conversion, So my goal here is to get user download it & install it (i dont really know landers creation & angles stuff & it creeps the hell out of me too )

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I have launched some campaigns in bemob before, I can get other one if needed.

I have this specific direct download offer running on my SEO Website & it is doing great. So i basically know which type of websites have traffic that will convert best for this offer. & if i manage to get my banner placed on those sites That will be golden, Also i have the list of websites that can convert pretty well for this offer, & i know they are being monetized by propellerads & adcash, & popcash. So all i need is somehow get my popunders show on those sites. (that i dont know how can i do that though).

Well yeah, I'm fully into affiliate marketing stuff now, have been wandering around this forum in 2017 as well But wasn't so active, I can take a 1-1 coaching or mastermind as well if needed (Yes, I'm that much dedicated)

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First of all, you definitely have my sympathy regarding the mentorship that went sour. And kudos to you for not being discouraged and taking matters into your own hands by continuing to try and make this work!

Thanks for the info regarding the offer! I would suggest to try antivirus-type landers - basically you need to tell people why they need to download this utility and why they must do it right now! And antivirus landers are perfect for that purpose. I've promoted this type of offers with success in the past (MacKeeper anyone?) using that type of lander.

And yes - please go through the 40-day tutorial! Knowing how to rip and edit landing pages or how advertising angles work are such basic knowledge these days.

Also: If you know which websites have converted well for the offer, and that they're running ads from PropellerAds and Adcash, why not just target them on these networks?

For PropellerAds: Go to the sites you know convert well, view source, and look for something like this (or just do a search on "zoneid"):

I've bolded the zoneid for you.

For Adcash: I'm not sure about this one, but I THINK this may be it:

You can try that first, and if it doesn't work, feel free to do more detective work - possibly by signing up as a publisher yourself to see what the integration code looks like, to find out where the placement ID is.

Hope that helps!



Amy

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Also: What do you mean the offer doesn't have a landing page? Are you saying it's doesn't have an offer page at all? Like an APK install or similar?

When you surf to the offer link what do you see?



Amy

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First thing, when you want to run pops you don´t get your banner placed on these websites.
You rather get your landing page to pop on these websites.

Apart from that just knowing what websites promote the offer won´t help that much.

Vortex already showed some ways to find out the website IDs for the trafficsources but important is not only to know the IDs, really important is that these websites then also deliver enough volume on these trafficsources.

When you only have a rather small list of websites it´s probably better to start RON and then get rid of bad placements so that you have campaigns with higher volume instead of highly targeted campaigns with low volume.

It´s good to check the volume of the websites in your list first but when you don´t get eneough volume better run RON and work on blocking bad placements then.

What you also can do is to send your list of websites to the trafficsource and ask if they can provide the IDs for the sites so that you can target them.

There are some offers that don´t have a lander at all, you visit the link and the download starts directly.

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@twinaxe

Regarding direct download offers - yes of course I've promoted a number of those in the past. I wanted to confirm with the OP what the offer flow is like. May have a tip or two on how to promote them.



Amy


Sent from my iPhone using STM Forums mobile app

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Alright, got it.

I thought you were asking about such offers in general

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Well yeah the offer flow for my websites (I have seo websites in downloads niche with mac traffic so i usually just put a download button banner on website & add the offer link in it) User Clicks >> 1 to 2 auto 301 redirects & DMG File gets downloaded. (No lander in between), WHen user runs that DMG, I get an install & get a conversion.

I did try the same offer on propeller back then in 2019 & advert provided me with "Flash Player Required" type lander in between but i didnt get any conversion unfortunately.

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Question: When you put a download button banner on a website, what does that entire page look like?

Did the user go to that page expecting to download something specific, and the idea is for them to click on the "download" button by mistake, when the real download link is somewhere else on the page?

I haven't promoted direct-install offers in years, but if I remember correctly not all traffic networks allow them, especially if triggering the link will start the download without any notification or warning.

Can you please PM me the offer link (and please let me know here after doing so - I don't check PM otherwise)?

I want to make sure I have completely understanding of how it works before making further suggestions.



Amy

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PM Sent

Thanks

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Received thanks!

OK - a few things:

1)I'm almost certain that most - probably ALL - traffic networks won't allow you to promote this automatic download without some sort of landing page. For example for PropellerAds here's a mention of the relevant rule:



(Reference: https://help.propellerads.com/en/art...lick-campaigns)

2)I'm not sure what the download is actually - I didn't dare to actually run the installation file - but based on what you've told me in the PM, you're wanting to maximize the number of installations (i.e. conversions) by telling users that they're downloading something OTHER THAN what the actual file is. This is pretty misleading/aggressive and some traffic networks will reject the campaign IF they bother to download and install the file. But you can try to submit the campaign anyway to see if it will get approved. Disclaimer: Doing so can get your account banned - risk is small but is there.

3)So regarding landing pages: If we're going down the deceiving path, then sky's the limit here really!

Just to give you some ideas:

-Browse some news sites on tech / macs / apps to see what the hottest types of downloads are, and model your lander after them.

-Go to Adplexity mobile to see what kinds of downloads are doing massive numbers. I just checked and it seems that VPNs and antivirus are taking the cake. I ripped a few for you - feel free to rip more from Adplexity yourself:

https://www.dropbox.com/s/5965wdkaka...nders.zip?dl=0

-You could even "invent" completely original software - something gimmicky, or something unbelievable to get people really curious and absolutely have to download it to check it out.


Hope it helps!



Amy

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WOW.. I'm Amazed how far have you gone just to help me understand this better.. I truly Appreciate this. SO i have the landers with different angles in my hand now.. Where should i start this? Should i start following the 40 day tutorial now with this offer & landers etc?

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Yes sure!

Basically you need to:

-Host your landers somewhere - on amazon S3 for example - and use a CDN to shorten loading speed - like amazon cloudfront or cloudflare for example.

-Get a tracker, and add your offer and landers to it, and create a campaign link.

-Plug this campaign link into a traffic network, specify the correct targeting and bid, to start getting traffic.

And yes the 40-day tutorial will explain how to do all of this.

You're very welcome and please feel free to continue asking questions.



Amy

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Awesome.. Starting with the 40 Day tutorial from tomorrow then. Will also create a follow along thread about it I hope it goes good

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For offers with an exe file, you make your own landing page with a download button that links to that exe/dmg (I assume your affiliate link redirects to the direct exe/dmg download). Linking direct from your ad to the file will violate most network's terms, and also probably not lead to many installs in most cases.


Without wanting to our any actual affiliate's lander, here is one of MacKeeper's own: https://malwaretips.com/blogs/wp-con...Keeper-Ads.jpg
When someone clicks Download Now, that should be the link to your affiliated file download link. A bit of a further tip - you'll get a better install rate if upon download click you also load a modal with download/installation instructions, or redirect to a thankyou for downloading page which initiates the download along with those instructions.

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It really depends, some offers convert pretty good on pops when you direct link to the installer.

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