Home > Tracking Campaigns > Voluum

Link Specificity in Voluum (3)


08-28-2020 01:01 PM #1 devdev (Member)
Link Specificity in Voluum

Let's say my Lander has one offer with four links to said offer. In other words, Banner1, Banner2, Banner3, and Banner4 all go to Offer1.

Is it possible to add more information to the click so that I can tell which banner was responsible for sending that traffic to Offer1? I know this is pretty basic stuff (and fundamental too), so I feel foolish at not having figured it out for myself. But I don't see any such instructions in Voluum.

Seems unwieldy to have to creates four different 'Offer' entries in Voluum for the same offer and then distribute each 'Offer' entry to a separate click number (ie click/1, click/2, etc.)


08-28-2020 02:39 PM #2 voluum (Veteran Member)

@devdev I think that's the only option - to duplicate this offer 4x and connect different banners to different offer elements. There doesn't seem to be any easy solution to pass info from a landing page to the tracker right now so I'll share this example with our PM team, thanks for pointing it out.


Karolina


08-28-2020 10:38 PM #3 jeremie (Moderator)

Quote Originally Posted by devdev View Post
Let's say my Lander has one offer with four links to said offer. In other words, Banner1, Banner2, Banner3, and Banner4 all go to Offer1.

Is it possible to add more information to the click so that I can tell which banner was responsible for sending that traffic to Offer1? I know this is pretty basic stuff (and fundamental too), so I feel foolish at not having figured it out for myself. But I don't see any such instructions in Voluum.

Seems unwieldy to have to creates four different 'Offer' entries in Voluum for the same offer and then distribute each 'Offer' entry to a separate click number (ie click/1, click/2, etc.)
A few other options:

1) You can use one of the methods described on this page too, which requires 2 campaigns, and allow to use a custom variable
https://doc.Voluum.com/en/multi_step_landers.html

2) To have only one campaign, you can also use the listicle tracking (in the grow plan):
https://doc.voluum.com/en/listicle_tracking.html

All intermediary clicks that are supposed to go to different landers, you send them to the same lander, which will be a blank lander with a HTML meta refresh set to 0 with Voluum URL for the offer. Doing this, you get the click stats at the intermediary clicks level.


Home > Tracking Campaigns > Voluum