Hi guys,
a friend of mine was asking if I could send him leads for Life Insurance. Was wondering how much is the market rate per lead and are people using advertorials on native to promote Life Insurance?
Yes, it's a very common vertical on native
Here's an advertorial for National Family. A bunch of affiliate networks have it at anywhere from 16-20$. Probably pays the networks 20-24$ I'm guessing. This advertorial is for seniors but they accept all ages traffic.
https://financedaily.org/lp/life-us%...10b90011c91204
Note: Not trying to shine a big spotlight on that dude's funnel but there's a half dozen other affiliates using an identical lander plus the template is available in Landerlab so I figured it was okay in this instance. That's just the first result that came up when I looked it up on Adplexity.
Advertorials crush it for Life Insurance. I can share with you the recommended copy & display ad designs - had a client that did over $2m in 2020 on this alone (Life insurance, native, advertorials)