Home > Paid Traffic Sources > Push Traffic

---

Experiencing heavy landing page click loss (13)

---

Hello!

I am running some campaigns on a European GEO on push traffic, and the campaigns so far are profitable, with my own pre-landers with double meta refresh redirects on user click. However, I am seeing heavy click loss from the LP to the offer, at around 50-80% of the unique clicks, for example: 100 unique clicks on my tracker (close to double in total clicks, don't know if this is because of the double meta, as 2 clicks per user seems too high), and only 20-35 on the aff network platform.

Do you think this is normal or should I look for the problem in the LPs or tracker? Some possible causes that come to my mind:

- The double meta is too slow and users don't get to the offer page, although the loading time seems acceptable.
- The double meta is losing most of the clicks, they are not passing the info correctly and, thus, are not tracked by the aff network.
- Something is wrong with the LP and someone is stealing my clicks, but I am using supposedly clean LPs from the Adplexity and STM landing page packs, customizing the text and images.
- Maybe my landing pages are tracking many more clicks than there actually is, although they have 3 steps and the click is made by the user on the last step.

I used the same LPs for other GEOs on other campaigns and the unique Landing Page CTR was much lower (15-30%), but click loss was minimal. In this one, unique landing page CTR is 50-70%, which is very high, but most of those clicks are not tracked at all by the aff network.

Any advice on where to look for the possible problem would be highly appreciated!

Thank you!

---

This is way too much loss.

When exactly the same LP works good in other geos but has much higher CTR with that high clickloss in this one it could be that there are more bots that get filtered by the CPA network so that you see such high loss from LP to offer.

Did you check if specific elements like placements, IP ranges, user agents or such stuff send high volume and have very high LP CTR?

And do you use the LP exactly the way you used it in other geos or did you change something there, added scripts or so?

---

Thank you for your input twinaxe!

It is weird, as my tracker does not show any bot visits or clicks, but the LP CTR seems too high compared to my other campaigns. In other campaigns it's usually 15-30% and in this one it is mostly on 50-65%.

Yes, I checked everything and the traffic is very evenly distributed among different placements, IPs, user agents and other parameters, I did not see any red flags here.

Yes, they are the same LPs, and in other GEOs I saw close to 0% click loss on the aff network, even in GEOs which could have more shady traffic such as Mexico. I have not added any scripts at all, just translated the text and changed the link and images. When I open the LP myself from different devices it loads and redirects to the offers correctly all the time.

The weird thing is that the campaign is profitable in this GEO, a big EU country, and was not in others with 0% click loss, but I could scale it much more if all the clicks were counted.

---

Double meta can cause some loss, but I assume you were using it in the other GEOs too with way better results, right?

Easy to check if its the double meta though, just disable it for a while and check the results.

My guess is that there is something wrong with the traffic, most likely it's a higher % of bots. The higher LP ctr % would also confirm this.

It can be also some problem on the network side, could be some bot-detection or something else on their end. Part of the traffic might be out of the required targeting so they are redirecting it to some other fallback offer... do you see clicks on some offers you're not promoting? That could explain it.

A tech/setup problem also comes into question... is it the same LP/LPs you are using in the other GEOs or a new one?

---

Hi matuloo, thanks for your reply!

I was using just meta with the other campaigns, but the difference is still too high I think. I might try changing the double meta to just meta, but I don't want the aff network and advertiser to see the LP. Is there any other way to hide the referrer besides double meta?

Could be the case, but my tracker does not count any bot visits at all, and the traffic source is Propeller in one of the best GEOs in Europe, which I would not expect to send a high % of bot traffic.

Don't think so, I don't have any fallback setup and all the traffic is from the same country; but if I manually connect to a VPN and click through, it gets counted correctly.

Same one, only difference is the other ones used meta and this double meta; I might try changing it to meta and see if it gets corrected.

Thanks for your help figuring this out!

---

Well, using a different redirect can definitely be the reason for a higher clickloss.

But as you said, it still shouldn´t be that high.

What tracker are you using, does it offer other options to hide the referrer?

You could also run a script to prevent direct access to the LP.

When then someone knows your LP URL but wants to check it directly he won´t be able to see the real LP.

But I would also say try with normal meta vs double meta refresh to see if it makes a big difference or not.

---

The issue is finally solved, I switched to simple meta refresh and now all clicks are being counted, which hopefully will make the campaign much more profitable. The difference is 50-70% more clicks counted, a huge improvement.

I'm using bemob, I was using double meta but with no custom domain, that could have been the issue.

Interesting, I might try this in the future, I will look for the script to do this and test if it's useful!

Thank you twinaxe and matuloo for your help!

---

Try to change this setting then, it should only take a few clicks to see whether it had any impact or not.

Is there any particular reason you don't want the network to find your LP? As long as it's not against the rules, I wouldn't worry about it that much... it's true that all kinds of weird things can happen, but I stopped trying to hide all the parts of my funnels long time ago.

There is a lot of traffic at propeller and sometimes in tier1 GEOs too... for example NL is quite known for having lot's of bots and VPN traffic in the mix. Try to check the languages for the traffic, are they in line with the official lang in that GEO or all across the board? Mixed lang settings often mean VPNs or bots.

---

That´s great to hear but it´s still a bit strange that the DMR results in such high clickloss.

Let us know if there is anything else

---

Using bemob domains will do that. They’re kinda garbage.

Always use custom domains with bemob

Curious why you didn’t test simple 303 redirects. Simple meta refresh doesn’t have that big of an advantage over it and is still quite a bit slower.

Double meta has its advantages. But I only use it when I know the advertiser is a dick.

---

Good to know, this is really bad.

On the other hand it´s better to use custom columns anyway

---

Yes, it's most likely that I did not use a custom domain and I was losing all the traffic, but it's fixed now and converting great!

This is exactly what I did and the problem was fixed instantly!

This is a new advertiser I'm working with and, before I know I can trust him, I prefer to take some precaution. I'm mainly doing some small tests right now.

I always target the country's language in browser targeting, to avoid this. I found it works great to avoid traffic coming from other GEOs.

Curious why you didn’t test simple 303 redirects. Simple meta refresh doesn’t have that big of an advantage over it and is still quite a bit slower.

Double meta has its advantages. But I only use it when I know the advertiser is a dick.

That might be the best way to go actually, it's much faster; I am sending traffic to a new advertiser and was just being a bit cautious.

Thanks to everyone for the support!

---

Perfect, glad you sorted it out I just noticed that I posted pretty much the same minute you posted the update so I was too late with my advice.

Anyways, it's good to know about this issue with bemob, might help someone in the future.

---

Home > Paid Traffic Sources > Push Traffic