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Facebook Lead Gen Pet Insurance Campaign (18)

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Hi All,

Looking for a critique of my campaign & if I should kill it or not. It has been live for 2 weeks with no sales.

I am pretty new to affiliate marketing, had some success with Bing ads but now trying my hand at Facebook. I went with a CPA offer in Pet Insurance niche (PetPlan in MaxBounty). High payout $120 USD per sign up (not lead). I am a dog owner, and figure its a necessary purchase for around 50% of dog owners. However I am in Australia where it is commonly used and this offer is US only. I hear in the US people don't often insure their pets/dogs/cats as much.

Anyway my funnel is a quiz funnel, asking hooks like "Are you taking a big risk by not having pet insurance?" - Into a 7 step quiz funnel

• Your pets name please!
• How old is [pet name]?
• What bread is [pets name]?
• Are you aware your [pet breed] is pre-disposed to the following conditions? (list of 5-10 ailments)
• Do you currently have pet insurance? yes/no
• If no, would you like a quote?
• If yes, ask for their name, email & postcode.

FB results are pretty good after 1 week, getting leads for $1.43 each & have about 130 leads & 123 visits to the affiliate page. https://ibb.co/n38N15f

The user gets invited straight to PetPlan after they complete the funnel but also go into a 5 email sequence. Drip campaigns offers mix of edu content and more direct sales copy, go to petplan save 10% etc.

I have spent about $600 on Facebook - early campaign CPL was high at $20-$30 before getting down to $1.43, but no sales concerns me. Please take a look at my branded site/funnel & give me your thoughts -

https://www.wisewilbur.com/

I need brutal honesty. Can this work or should I give it up? I could pivot the site into other dog or pet related products.

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That's an absolutely gorgeous site man... did you make that just to run this affiliate offer or are you trying to build it up into a SEO-content site type of thing?

As far as whether to kill it, I only do native not facebook, but it seems like at the very least maybe split test some different landing pages... can you do an advertorial that talks about the importance of pet insurance or something? I do think pet insurance is less common in the US by the sound of it...

Oh and also at one point on the page you refer to a phone conversation as a 'natter' if I'm not mistaken, but I don't think that term is used here in the US (or at least I've never heard it! lol)

But yeah... absolutely awesome site man.. definitely seems like it's worth testing other funnels/pet products/etc... I saw Media Force having success with a affiliate pet listicle awhile back... might be worth trying something like that with several offers on it, etc...

Very cool stuff interested to see how things progress!

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Some options that pop in mind;

- try other pet insurance campaigns? perhaps with cheaper plans? my experience with insurances has been that the cheap ones convert best (although the insurances cover not that much, with a simple base plan)

- try to fix a CPL deal (bit hard when you are just starting), perhaps the leads convert when you send them to a callcenter instead of online

- try niche targeting (find out which dogs are most common, or have most health issues), for example target all Pomeranian likers, adjust funnel towards Pomeranians, perhaps jump on the "fear"-tour with your ads like "Did you know 80% of Pomeranians need surgery within 2 years!" Ofcourse make sure you don't claim to much or make people too scary, make it more subtle

- try same funnel in other geo indeedo, yanks are bad pet owners in general

- try make an audience based on your leads, might be a bit warmer audience

* "123 visits to affiliate page" = not much yet by the way for a 120 dollar CPA, or you have in total more combined with the e-mail traffic?
and how many FB clicks did you had?

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@billyblanks36 - One other thought... even thought the affiliate offer isn't doing well yet... it seems that the email signup aspect of the funnel is killing it... if you're only paying $1.43 each for email signups from people in the US interested in an insurance product (ANY insurance product) that sounds remarkably cheap... since most email marketers claim that decent email leads should be worth at least 1$ a month... and most insurance companies probably pay way more per email signup than that...

I think the pet insurance offer itself might not be doable via paid traffic (if you think about it, US Life Insurance pays like 20$+ per lead, so $120 for an actual sale isn't that high a payout for the insurance niche), however people seem to really be liking your site and trusting it enough to give their email, so perhaps just collecting emails and mailing them a variety of pet-related offers over time might actually turn this into a wildly profitable funnel!

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Is this the live site, have you checked your link?

I just completed the quiz and got sent to Google.

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Me too, but i think it is because we are not located in the correct GEO.

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I'm in the US. So it should work for me.

I didn't dive into the code, perhaps there is a tracker doing it.

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One small tip, that might or might not have any impact on the final CVR... drop the word "free" from the intro text: "We help US citizens find the right pet insurance, for free."

Based on my experience, the less you suggest something is for free, the more likely the customers are ready to pay something in the end

Other than that, I would definitely try at least one more similar offer to see if maybe there is a problem there... maybe they are poor at closing the deals or they're scrubbing etc... the price per lead you're paying is quite low, so there is obviously a lot of interest.

I guess some cases/examples on how expensive a pet surgery/treatment can be, could motivate the potential clients to actually buy an insurance. I'm pretty sure most have no idea how expensive it can be.

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Your page looks so clean and fresh! I love it.

If you're using this as a landing page I would personally remove the navigation at the top of the page, and replace the Blog Posts with a few testimonials.

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I just went through the full funnel too and when I clicked on 'Go To Pet Plan' or whatever the button said, it also sent me to google.com... and I'm in the US and not on incognito or using a vpn or anything... so that could be the issue if its been happening this whole time!

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Thanks for your response. The site was purpose designed for this in Unbounce, so its not SEO friendly or indexable really.

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Yes there is a cheaper Pet Insurance on MB with $40 payout. Maybe worth a try.

FB clicks were about 482 in total.

I like the breed specific idea. I could target sausage dog owners as I know a big fear for them is the back disease which 1 in 4 get which costs $10,000's.

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Holy shit OK thanks for letting me know. Click tracking is in Click Magick so I will get that checked.

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Nah, they mean the outgoing links go to Google.com, the actual affiliate link.

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Yeah, I checked in Unbounce and the link option to 'Pass through URL parameters' was not checked. So I think the Click ID was not being passed in on to the affiliate link.

FB Ad > Landing Page (Click ID S1)
Landing Page > Affiliate Site (parameter not passed through)

Can anyone tell me if this link works in US? https://www.clkmg.com/billyblanks36/14ites/[cm_s1]

Thanks

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It goes to an error screen from ClickMagic that it is not a valid link. (US person)

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Still not working for me :/

You should switch to FunnelFlux/Thrive/Voluum/Binom in my humble opinion If you can build funnels that are that advanced/beautiful/well-done, you're ready for a full-on tracker meant for actual large-scale media buying -

Indeed, if you use Thrive you can get a white label tracking domain that matches you're site url so it looks totally congruent to the person going through the funnel (I just buy the identical domain name but with "-path" added to the end of it and use that as the tracking link), and you can also do tracking via lp pixel so you don't need any redirect links at all. Guessing the other ones I mentioned above offer the same thing.

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Looks like there really is a problem with the link, no wonder you didn't get any conversions.

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