Push CPM Model (4)
Hello guys,
This is the data on cpc basis. I'm trying to change it to CPM model.
| Status | Views | Clicks | Leads | CTR | CR | Cost | CPA | CPM PRICE | ||
| Creative 1 | 2.143.209 | 7.359 | 311 | 0.34% | 4.22% | $108,62 | $0,35 | $ 0,05 | ||
| Creative 2 | 68.994 | 226 | 5 | 0.32% | 2.21% | $ 3,39 | $0,68 | $ 0,05 | ||
| Creative 3 | 114.538 | 308 | 6 | 0.26% | 1.94% | $ 4,62 | $0,77 | $ 0,04 | ||
| Creative 4 | 2.386.338 | 6.078 | 267 | 0.25% | 4.39% | $ 86,23 | $0,32 | $ 0,04 | ||
| Creative 5 | 63.773 | 145 | 1 | 0.22% | 0.68% | $ 2,18 | $2,18 | $ 0,03 |
As the ctr increase my cpm price increase so came up on my mind if i have a creatives with high ctr I'll pay less for the traffic on cpm model.
Should I make a wl with the highest zones or black list for the worst zones?
Thanks in advance
Yes, in theory, high CTR creatives should give you cheaper traffic, if you target the right zones/placements on CPM.
However, in reality, it often ends up the other way around with push traffic.
When running CPC, the algo will stop serving your ads once the CTR drops below certain level (based on the competitors) but on CPM it will keep on serving impressions no matter what the CTR looks like. Sometimes the CTR will look great and your clicks will be cheap, then you can find yourself in a period of time when your CTR just sucks (from whatever reason) and the clicks will become too expensive.
It was great running CPM with push networks some time ago when the CTRs were VERY high, but these days I'd say it's a better idea to just stick to CPC.
I haven't realised it but i'm totally agree with.
Thanks
In my experience,
If you are doing well with your CTR, you may stick to CPC model and dynamically track live visitors and tweak the bids regularly.
I agree with Matej, CPM used to be good. Not anymore.
I usually decide on how much I wish to spend for the day, calculate the total visitors I intend to get for a day and that gives me the average bid I should maintain.
Next up, I try to keep the CTR high, so my traffic speed is decent. I start with -30% recommended bid. System tests my CTR and rewards better impression pace accordingly. Then I lower down the bid if the traffic speed per hour is higher than I intend it to be or increase the bid for that hour if it is lower.
In case of push CPC model, it's all about CTR. Network ranks ads higher on basis CPC bids & CTR. These are just two major ranking factors on most Push Networks.
In my opinion, it's common sense that the ad networks wish to make most money on daily impressions they serve. One man bidding high does them no good, if he ate up much of their impressions but sucked bananas on CTR. I believe most push networks care all about their Revenue Per Mile.
Now think about it, Traffic Sources won't benefit from someone paying higher cost per click but getting terrible CTR, because at the end of the day same impressions served to a low bidder with high CTR will make them more money. They don't like losing their impression limits on inventory over someone who's not even going to win a click.
If one guy is bidding 10 cents but his CTR is 0.1, on 100K impressions in one hour, he will only fetch 100 clicks. And spend just $10.
If another guy is bidding 5 cents, but his CTR is 1%, on 100K impressions he will get 1000 clicks and spend $50 in one hour.
A better CTR creates a Win-Win for everyone, it applies on all traffic formats.
That's why even low bids get more traffic to high CTR ads on push traffic.
Reason #1 - More people click on your ad on same number of impressions so traffic speed goes 5x.
Reason #2 - Network gives you a higher ad rank and serves more impressions because you will spend faster and pay more $ per mile.
Home > Paid Traffic Sources > Push Traffic