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It's Time For Another Epic Follow Along: Dating on PPV! (55)

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I was browsing networks and looking around for offers to promote on PPV and I found some dating offers

FindMeLove
True
SpeedDate

Those are the 3 offers I will be choosing. I am not going to take the normal route of just going along and bidding on other dating sites and hope that I magically get a lead. I will take the out of the box thinking way and basically create my niche. The niche im choosing is: golfing. Very male oriented sport from researching.

Ive already made 3 LPs and here they are!

traffic source: TrafficVance

LP 1:
LP 2:
LP 3:

Lets hope we can watch this turn into some profit any comments leave them below!

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Very sexy looks like the demographics are men over 35?

Curious to see which image does better. I have my bet on LP3

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Headline: "I play, do you?"

body: bullets about her make shit up....age where she is from (geo faked of course)

CTA: Chat with me now...

point is your giving a guy a easy way to talk to a girl....I would def test toned down images as well.....the #3 is prob ok but i would find others like that

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FindMeLove shaves like crazy brah.

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ya i think the best offer on yoru list is speeddate, true does decent to depending on the network and the landing page. maybe more so on what network you are running that offer thru, most networks have it brokered a million times, true is known for not paying its advertisers so alot of the networks are not dealing with it unless its brokered from another network.

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This campaign was actually started yesterday, so the stats have finally came in, spent a total of 10 dollars on trafficvance.
here are the stats:

lp 1: 2.19% lp ctr
lp 2: 2.24% lp ctr
lp 3: 1.25% lp ctr

No leads so far, but im reworking the LPs and will have them up soon based upon the suggestions that were given here!

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Write from first person's perspective?

"I'm looking to date a golfer!"

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Following closley haha

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Listen to the unicorn.

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regarding of the number of leads you can provide, if you don't mix this with non-golfing traffic, watch your quality of leads closely

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nice images

I'm thinking along the same lines as @greatman

Go first person, say:
"I have a par 3, want to play?"
"Talk to me about golf and lets see if we click"
"I love to go golfing on my 1st date"

Possibly throw that stuff in some sort of talking bubble box

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Okay heres the next set of pages being tested in.






These pages have geo ip on them. Right now I am rotating through images to try and find the ones that click before adjusting the copy anymore.
Thanks for the tips everyone

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buying traffic waiting for the results

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I'd try True.com too, always ran great for my PPV campaigns.

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I'm curious, do you run these on Facebook or Plenty of Fish, etc?

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Im running this on Traffic vance.


Each lp got around 300-320 views

LP 4: 1.25% lp ctr
LP 5: 1.57% lp ctr
LP 6: 4.92% lp ctr

No leads so far, only one target is really receiving volume and that is golf. Should I cut this target as its using up the whole budget? To general of a keyword for dating?

ad spend: 20.93
Revenue: 0

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Wow, if you managed to get a nearly 5% CTR on just the keyword "golf," and it wasn't a freebies offer, that's very impressive. I'd be amazed if you managed to get that keyword profitable, but you clearly have some LP design skills.

But if you've spent 20.93 on this keyword, on offers that payout, what, $5?, I think it's time to pause it, right?

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I was under the impression, that I didn't need to pause it since im rotating LPs trying to find the good ones. There isn't enough traffic to justify that 5% lp ctr, it could go up or way down if I sent more traffic.

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So I really don't wanna post another incomplete follow along. Does anyone else have any input they wanna put in? Should I adjust the targets? I am not sure why they aren't signing up, am I not prequalifying them enough?

Should I split test the lander with the highest CTR with different headlines?

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I dont know which dating offer you're running but I'm relatively sure there's a huge disconnect from your angle and the landing page they land on with your affiliate link. Think about it from your targets' minds. You go from being interrupted while reading about golf to seeing golf hottie, then you click and you find some generic dating site. It's some classic Bait and Switch BS. You're disappointed and you're like oh. It was just a trick to make me sign up for some BS dating site. You need another lander IMO that softens the transition that combines graphical elements.

Here's the general sequence for success in most affiliate marketing:

Unique Angle that's almost impossible to live up to billing --> LP that greases your sales funnel slide and your message, which implies the object of their desire is to be found by signing up, while also tempering the target's expectations (You're not going to find a true.com LP built for golfers on your affiliate page). When they land on the final page, they should be like oh. I've seen this design/color scheme from before, there's continuity in the message, and even though this site isn't REALLY for female golfers, maybe I'll find one here etc etc..

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^^Brilliant.

Question: Are you not allowed to use the branding of the site you're promoting in your ads or landing pages? The ads look pretty plain.

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I am not sure if im allowed, but I dont see why it would be a problem, Ill work on getting up a lp to test.

Thanks for the input guys!

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Make a lander that looks like the speeddate offer, for example, and definitely use their logo and colors. Also maybe show 3 pics of hot golfers instead? All GEO located. Also split test opening in a new window compared to the same window. This DEF effects conversons.

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Could you test with this: an amateur looking pic of a cute girl, instead of the pornstar-looking chicks you're using. Try this: http://us.fotolia.com/id/23599923

Use the look and feel and logo of True (if you're allowed) and try to make it look like it's a real profile (username: golfchick2 age: 24 etc.)

This is simply my personal perspective, I am new to this, so I defer to the super affiliates here.

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Okay I took your guys suggestion and came out with this:



Will be testing it in shortly!

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I took the liberty of modifying your ad, just for kicks: If you want, can you try this one also and see what you get? You can change stuff like the thumbnails, etc.

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You should thank _mcr_, that's MUCH better. His actually looks like some kind of bridge page that wouldn't leave the user jolted when they landed on true's website. That was what I was trying to convey to you in your PM. Yours looks exactly like before except you put a true logo. You still do nothing to pre-sell the target.

The only thing about mcr's lander I would say is that there's only so much you can pre-sell on a pop. I'd try testing linking to an actual pre-sell page. Bullet points, engaging headline targetted to the person and congruent with your entire marketing message thus far. Sure you may lose more people at each step you make them take, but if you build your funnel properly, a huge majority of them should stay with you at each step of the process. If they leave, it's because your message no longer reflected what they were looking for.

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Trying out this page now!
Thanks again.

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In the meantime I took a break from the golf dating angle and went after the more common angles targeting other dating sites. I targeted speeddate.com and made 3 lps all promoting true:

LP 1

Views: 1250
Clicks: 62
CTR: 4.96
Leads: 2

LP 2

Views: 1290
Clicks: 154
CTR: 11.94
Leads: 2

LP 3

Views: 6322
Clicks: 269
CTR: 4.25%
Leads: 15

Stats:
Spent: 118
Revenue: 71.4

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fix the "vistor" typo dude! Maybe try a diff headline CTA with LP2 to get the conversions up coz the CTR is ok....it wouldnt really tie into the offer page at all?? like they click thinking yeah i'd date her.....so what? maybe try something like "I'm bored! Wanna hang-out tonite?" - CTA Let's Chat Now!...just an idea :-)

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Thanks! Just added those to the pops, next I think ill try actually making it look like its a profile.

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So taking away the would you date me angle, and testing in different headlines resulted in a lower ctr around the 4% mark.

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So this target now has a 3 cent top bid. Should I go for first place and continue testing? Cause right now I'm getting no traffic at all

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TrafficVance let you run LP2?

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Yep!

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Heres the all time stats so far:

Total campaign stats:
Spent: 128.28
Revenue: 71.40
Loss: 56.88

The top bid for speeddate.com has jumped to 3 cents. What would you guys do in this situation? Up the bid and test out more landers? Or move on to another campaign?

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Just made a new LP, Im not sure what I was thinking, I went for a totally different style.



I have no idea why I chose this chick looking back at it now lol. Also had geoip

Stats:
Spent:10 dollars
Revenue: 3.4
CTR: 2.69
CPV: 3 cents a view

Changing the picture of the girl to see if that can be improved.

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I hate FML hahaha, that offer is the most unstable mofker of an offer!

But man crazy looking angle good luck with it boss!

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Also man, got a tip for ya!

For dating on PPV, stay away from monday-wednesday haha, the money is in Thursday-Sunday

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Thanks maynzie! Ya FML is very unstable, but I have moved away from the golf angle for now and working on other dating sites!

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try something like this.. I've always gotten the "Hi, I'm Sarah..." approach to work

http://dl.dropbox.com/u/321725/index.html

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Damn that looks really good!
Thanks

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Another question, am I not giving the landers enough time frame to be tested with a 10 dollar budget per lander? Offer payout is 3.5 and CPV is .03 cents.

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Another update,

Im testing out chat LPs as they arent working out for me so well at this time. I am not sure how to progress from here.

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How about focusing more on the copy side of the campaign ?
A good place to start is your best performing lander. Some times a call to action color only will change how the campaign doing right ?

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Im just trying to see if i havent dumped to much money in the campaign to make it work my total spend is:

Spend: 235.01
Revenue: 165.1

What do you guys think?

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am not sure i guess your problem is the offer as they said FML scrub 2 much.

Did you try True or Speeddate ?

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I switched off to true near the beginning of the case study.

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Check maybe its the age limit on the offer. I mean you can't control the age in PPV specially.

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This follow along has been closed. I couldn't make it profitable thanks for all the tips guys!

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Thank you for the follow along buddy and good luck with the next campaigns.

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I see that you stopped playing around with the Golf angle, but I am really curious if you could have made it profitable if you tried some more. There was some great feedback here! Would really love to see if any one else tried this Golf angle and has success with it.

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Really cool! What software did you use to build this lander? Has this lander worked well for you?

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Maybe your payout is the issue. I can get you $4 on True. PM me if interested.

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aw man, i got here too late..

i thought of be2 as soon as i saw your first ad's - http://www.be2.ca/be2/v3mod/golf

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