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15+ second visitors best for retargeting according to one company/study (12)

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I've just ran across this article : https://marketingland.com/15-seconds...-metric-280927

It's a short one, mentioning a "theory" proposed by InPowered, which is some native content platform... never used them so no idea how big/good they are.

What they say pretty much, is that a simple 15-second metric is enough to identify the right "traffic. In other words, track what visitors engage with your seconds for 15+ seconds, then target them with further selling attempts, retargeting etc...

Could be interesting to test this somehow, anyone tried something like this?

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I'm monitoring scroll + time on site. Quite interesting idea tho, worth testing.

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15 seconds statistic sounds good. Just want to add something - I would be careful the same ad is not shown too many times to the same FB user. Retargeting audience size is often pretty small... unlike interests targeting where we have the choice to expand the audience.
Also, retargeting combined with email marketing is super powerful from my experience ( as against website visitors) because the audience is warm or possibly "hot." Say for instance, you show the retargeting ads to everyone who clicks on your email and reads through the conversion sky rockets.

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There are definitely several ways of utilizing this idea, or using completely different retargeting approach... I just like the simplicity of this idea. Will try to find out more on how they came to this conclusion, maybe they did some extensive testing to set the 15 seconds frame.

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How do you do this? Do you use a software from the market or are is this your own script?

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Many people do it with Google Tag Manager because it's built in.

https://www.simoahava.com/gtm-tips/timer-trigger/
https://www.simoahava.com/analytics/...nd-time-spent/

I wanted something that integrated with my tracker and custom coded my own Pixel Helper scripts. It tracks time on page, video/vsl view percentage, while automatically sending custom event data into your FB pixel.

I then push the data into Prosper202 so that I can corollate the page interaction micro events with actual ROI.

Finally I can then create remarketing, custom and lookalike audiences based on the data.

Here's a video (with demo data), showing what I have so far. It's only the beginning there's a lot more possible here

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Like Mr Baffoe said, I use Google Analytics for both, but for scroll I also use Binom's tokens:

https://docs.binom.org/lp-update-tokens.php

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I've been playing around with the time on page as well as scroll depth on the landing pages for quite some time and it actually helps on building a promising re-targeting audience.

Google Tag Manager does the job pretty well (except for when you run China traffic where google is banned). And the cool thing of setting up these events on GTM is that you can fire them towards a click tracker (when they have custom conversions support), Facebook as well as Google Analytics.

The cool thing is that by posting these events to GA, you can easily build audience based on these specific events, and easily retarget them on Google inventory which I've covered a bit in the post linked below
https://stmforum.com/forum/showthrea...26%23128526%3B

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Thanks guys. Lots of great ideas here. Now some testing to do... :-)

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Thanks for the link, good to know Binom has this functionality. This means I can integrate them.

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This sounds interesting, gotta take a look into it... thanks for sharing your system

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For those willing to do it with their own scripts, this API can help to send data when user is leaving the page:
https://developer.mozilla.org/fr/doc...tor/sendBeacon

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