Home > Questions and Answers > Affiliate Network Questions

---

Will this 'Dating Vertical Strategy' work on 'PUSH' & 'NATIVE' on 'Tier 1' in 2020? (7)

---

Hi all!


I am using Voluum tracker and offers from Leadbit / Crakrevenue / Clickdealer.


Test Vertical 1 -
Adult Dating - 70%
Mainstream Dating - 30%


Conversion Flows -


SOI email - 60% (average payout - $3.5)
SOI push - 10% (average payout - $2.55)
DOI - 15% - ($6.5)
PPS mainstream - 15% ($140 - $168)


Geos -
USA / UK / AUS / CA


Device Budget Allocation -
Android - 20%
Desktop - 80%


Format-wise Budget Allocation - (For Dating Vertical)
Native - $1500 Testing Budget
Push - $1000 Test Budget
Banners - $2000 Test Budget (Next Month)


Total Offer Themes - 6 ; Total Shortlisted Offers - 20
Mainstream Dating x 3
Russian Mainstream Dating x 1
Local Hookups x 6
Slut Hookups x 3
Sexting x 4
Milfs x 3


Creatives -
I am really good with this.
All my creatives are very Unique / Real Looking.
I create very unique and highly relevant creative pools for each theme that are a perfect match for each of the offer prelander used inside.


Push Copy Angles -
Bait Angle x 2
Branded Angle x 2
Problem Vs Solution x 2
Service Type x 2
Value Hype x 2
Copywriting = Copy Writing x 2


As a strategy, I am planning to club offers under common themes and payout types. Next, creating my own tracker smartlinks to rotate 3-5 offers and about 5-8 landers during testing period.


Idea is to be sure that when I test a niche in a vertical on an ad format, I want to diversify on each front and allocate relevant budgets so that testing is done thoroughly.


Example for Local Dates theme I have 5 handpicked offers and 8 shortlisted landers. Presently I am using offers that come with default high quality prelanders. I would test ten amazing creatives with it.


My creatives stand out and copywriting is exceptional.


I have experience with push traffic and native traffic. Although I should be running banner ads for this vertical but I will start them next month.


Will run mainstream dating on native ads and premium push networks. And Adult Dating on open minded push networks.


Planning to test 4 top native ad networks. And 6 push networks including 1 push DSP.


On campaign level I will create one RON campaign with BL and run on 'Half or One Third' of recommended bids. I will set automation rules for adding sources to blacklist at a 2X payout loss in a day rule. And whitelist green zones. Then I create a fresh campaign for whitelist with higher bids.


I will run each smartlink for 72 hours for identifying day parting / devices / OS / network type / locations / zones etc.


Overall budgets for scale up are massive. But during testing phase, Budget is a trailing stop-loss system. That means I will keep running tests and trials on these two formats for Dating vertical unless I hit the stop-loss.


Can anyone point out flaws in the strategy. And suggest me better.


Thanks already,
Vivek Walia
Startupminions

---

Hard to say whether there are any flaws... but let me post a few comments and tips.

1. Tier 1 geos are the most competitive, but since you already have experience with running push & native traffic, you probably know that and can handle it.

You seem to be confident about your copy writing and ad-producing skills, so I'm gonna assume you're not a newbie and know what you are doing.

2. You prepared multiple offers, multiple LPs... so you have a solid base to start with. Only a test will reveal whether you selected good ones, but I'd apply to more networks to have more offers available, when needed. Offer is the king in dating, so you will likely have to sort through multiple ones.

2x payout per placement might be too much, I would recommend to look at other metrics too and cut placements/widgets with very poor CTR earlier, no need to wait for 2x spend.

One more tip: based on my experience, push traffic is pretty hit or miss when it comes to the quality of dating leads. You will likely lose several offers in the testing phase. And try to focus on DOIs, those are not THAT quality sensitive as SOIs.

Looking forward to your initial results!

---

@matuloo,

1. That is correct, I have experience running Push & Native in Tier 1 geos. Although it wasn't with CPA marketing but I think I can handle them.
I have read quite a few recommendations on how to get started with less competitive and less saturated geos.
But, doing so, I would have lost two advantages -

A. Familiarity of bidding landscape of these geos.
B. Inability to use my copywriting skills.
C. In English speaking geos, I can comprehend how good landers are in terms of content, how effective the funnel, the CTA etc are. And wisely choose better offers.

I am looking at it all as a learning experience at first, my goal is to put my best efforts and understand things really well. There's a whole lifetime of making money to follow if I can get really good at it. I can always switch to other geos, once I am well established on strategy front.

2. Yes, captain. Following up to your comment, I just made three sign ups. Also, I read your adult dating blog and am aggressively pursuing other CPA networks for more offers. I am going to rely on my gut to simply avoid picking offers that don't click with me. But on data purely for what works. Since my approach is going to be themetic self created smartlinks, I must continue digging more offers.

3. Thank you for clarifying the placement rule, I had a feeling I wasn't thinking it right, you just saved me a lot of money that I was going to burn.

4. Yes, sir! No way am I intending to send low quality leads to CPA networks. I am not here for quick bucks and the quality of what I deliver must be meaningful to the advertiser and the CPA network. Based on your advice, I am going to cut down on SOI dating exposure to Push traffic. There are some offers which recommend push traffic showing decent results and a few on sexting theme where my creatives are very native in experience. I am going to put self assigned caps on them too so I may seek a feedback from my AM before scaling up those offers on Push.

I appreciate the time you took in responding to my queries. Many thanks, Stay blessed!

---

Yup, all clear. Running dating in tier1 or tier3 still follows the same basic principles, the competition level is pretty much the only difference. And I understand your motives for targeting EN geos, I did the same when starting out... but I really became profitable elsewhere for the first time. Let's see how it paves out for you

Enroll with advidi, gotzha and rebll in case you havent already, all very good networks with large selection of good dating offers.

This could work, but I can tell you from my personal experience that sometimes the offers I would never chose, performed really well... certain offers also work wonders with one LP type and bomb with a different one. Really, rely on data when choosing offers... it only takes like 100 clicks to see whether an offer sucks.

The final metric MUST be ROI or at least CVR, but in many cases, the CTR (ad or LP) will be that low, that you can cut the placements without waiting for a conversion, because the resulting clicks will be to expensive. There is certain realistic CVR that you can reach, nothing will convert 1:1 so when a LP click costs you $3 and the offer payout is $3... you know there is no chance for it to work.

---

1. Yes, sir. I am at peace with the likelihood of running in around negative 50% for the first two months. It is equally a nice challenge to push myself to greens. I am hoping for that to be a priceless learning experience.

2. Yes, I read your other blog and applied for Rebll & Advidi. Just responded back to Rebll, they were quick. Also, liked Adsmain for some of their dating and a lot of their native offers. But, they don't seem to accept anyone without references and screenshots.

3. Yes, there were offers where my partner had a different opinion and I was being narrow minded and we decided to not just toss a coin but to run it through 200 clicks. And, in my first attempt itself, I was happy to be proved wrong on the landers I thought would work. Only being choosy now where I have a limit of 5 offers per theme but let's say 8 to choose from. I would test five first and dump one as I add another. That way there will be a recurring and ongoing addition and churning of offers while the performers stay, I am hoping.

4. This gives me a whole new perspective. Why have I been looking for a 1:1, that can't cover up for the reds and make me any money. I was missing out on this big time. This is a game changing insight for me.

Thanks so much, captain!

I am going to keep you posted on my attempts and progress.

---

Great, I'm sure you will have more questions once you start a few camps, feel free to ask for advice once you get there, I'm always around

---

Only one way to find out!

Great work - keep us posted!

---

Home > Questions and Answers > Affiliate Network Questions