Home > Paid Traffic Sources > Push Traffic

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How to scale with push traffic? (8)

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Hi,

I just promote offers by push traffic, I try propellerads.com and pushground.com.
The first day, the roi is very good, but it was horrible, there was no lead the next day.
so I creat white zone campaign, but no lead also.
My question is

1. if the white zone is not useful on push which is good for pop traffic.
how to use white zone?
2. how to get more leads with good roi for a few days?

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Hi!
We recommend using the blacklisting strategy as if you use whitelists, users may see the same ads for a long time.

To get more leads you can:
• use emoji in creatives;
• use macros of geolocations in the headlines of creatives;
• target only new audience;
• update creatives regularly.

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@fuyuzhelianmeng

Before I start speculating about your issue I have a question.

You say "The first day, the roi is very good", about how many conversions are we talking there?

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And how much clicks was it... campaigns can be very volatile and unstable with low volume.

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20 leads the first day

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>1000 click

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Please be more detailed with the stats/info... we would love to help you out, but we need more info. If you post it all at once, you won't have to wait for us to ask more questions

1000 clicks and 20 leads isn't a lot, but it's not a "Random" bunch of conversions either... but that still depends on what you were promoting. Were this proper SOI/DOI leads, or were you using some push subscription offer (as recommended in the $1 guide)?

Was this just one campaign in one GEO? Or several campaigns across multiple GEOs?

How high did you bid? Did you make any changes when the conversions stopped?

It's normal for fresh campaigns to perform better, as the algo throws a burst of impressions at your ads, to asses what the CTR is going to be. These initial clicks usually convert better, so a decline usually follows, especially in case of ads that do not reach high-enough CTRs.

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You have to use different whitelists for pop and push because these are different placements that send traffic.

Collect stats of good performing placements from your push campaigns and use these placements for a push WL.

Yes, this would be interesting.

Were the 20 leads from only 1 campaign or from several campaigns?

And as matuloo says, the more info you provide the better we can help

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