Taboola Campaign: 809USD Spend 240 Revenue -- Why It's Becoming Worse? (12)
Taboola Campaign: 809USD Spend 240 Revenue -- Why It's Becoming Worse?
Hey Guys,
I'm a Native Newbie who just started native in May. This taboola campaign was running for 5 days, spent 809 USD, generated 4 conversions, 240 USD revenue. I set 0.46 USD as smart bid and 3000 USD monthly budget with balanced delivery. In the first 3 days, it looks promising but there're no conversions in the 4th and 5th days. So I paused it in the 5th day.
This is the offer I ran in Taboola:
1.Product: Ecom product, selected from Spy tools
2.Payout: 60 USD
3.Geo: US
4.Blacklist: Use Optimizer to blacklist some pubs(LP CTR=0 after 30 clicks) before the campaign live
5.Creatives: 9 (3 headline*3images)
6.Tracking:
This campaign converts well in the first 3 days, especially in the 1st day which have 1 conversion immediately after the campaign was live for 2 hours. However, the performance shrinks from the 4th day.
Do you think I should keep testing it or look for other offers to run? Why Taboola performs well initially but becomes bad after a few days?
Do you meet the similar taboola campaign?
Thanks.
Not sure if it's worth keep testing it or not, but I wanted to say that I've noticed this trend too on Tabola (campaigns starting particularly well on average).
Although it might be just an impression (hard to really tell without properly tracking the data for this specific trend), I guess an explanation could be the one you often hear for Facebook: the algo "test" the campaign in the beginning by showing its ads to their best pools. Pools of top converting users that for whatever reason you may not access again in the days after.
It's just an hypothesis, though. Curios to hear too what the skilled guys think of this 
It's hard to judge the results from the above screenshot.
Check how the traffic is distributed by site as well as take a close look at your average landing page click-through rate. Then on the sites that converted, compare the landing page conversion rate (LP Click to Conversion) and compare it with the conversion rate of the offer shared by your affiliate manager. In case they haven't shared it with you, ask them for such information.
Based on the average conversion rate reported by the affiliate network you should be able to calculate the amount of clicks and landing page click through rate you should have in order to break even.
Regarding the landing page, how many landing pages are you split-testing and how do they differ from each other? You can always work on the landing page to improve the click-through rate and conversion rate of your funnel.
You are not alone in seeing losses and failing. .
Taboola prices went up 30%. Right now its horrible to run ads there. A huge influx of new affiliates switching from FB to Taboola and the return of the brands to blow their budgets could be the culprit.
Originally Posted by iAmAttila
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Originally Posted by vee882
Although it might be just an impression (hard to really tell without properly tracking the data for this specific trend), I guess an explanation could be the one you often hear for Facebook: the algo "test" the campaign in the beginning by showing its ads to their best pools. Pools of top converting users that for whatever reason you may not access again in the days after.
It's just an hypothesis, though. Curios to hear too what the skilled guys think of this
Originally Posted by fuyuzhelianmeng
I'm a Native Newbie who just started native in May. This taboola campaign was running for 5 days, spent 809 USD, generated 4 conversions, 240 USD revenue. I set 0.46 USD as smart bid and 3000 USD monthly budget with balanced delivery. In the first 3 days, it looks promising but there're no conversions in the 4th and 5th days. So I paused it in the 5th day.
This is the offer I ran in Taboola:
1.Product: Ecom product, selected from Spy tools
2.Payout: 60 USD
3.Geo: US
4.Blacklist: Use Optimizer to blacklist some pubs(LP CTR=0 after 30 clicks) before the campaign live
5.Creatives: 9 (3 headline*3images)
6.Tracking:
This campaign converts well in the first 3 days, especially in the 1st day which have 1 conversion immediately after the campaign was live for 2 hours. However, the performance shrinks from the 4th day.
Do you think I should keep testing it or look for other offers to run? Why Taboola performs well initially but becomes bad after a few days?
Do you meet the similar taboola campaign?
Thanks.
Getting an ecom product to work in the US on Taboola is a huge challenge, since the US is so competitive. I would try Australia/New Zealand/Ireland/Singapore if the offer is open in those ones. Or perhaps even cheaper geo's if it's totally worldwide.
I definitely think Taboola gives better traffic day one then after day one.
With that said, 4 conversions over 5 days is too few to be statistically significant... so performance/time is hard to make any real conclusions about...
I would definitely stop running this campaign though... hard to make up that much ground on Taboola... I'd take your best performing ad and double down on it+close variations of it, and maybe try the offer one more time on some other geo's if possible, then if not successful again move on to the next offer...
US has been really tough as mentioned for ecom. I've seen have seen bids pretty much double since March.
I don't think it makes sense to run an affiliate ecom offer in the US unless you're rocking an exclusive and/or a high payout.
Hey,
Although your data is statistically irrelevant (you need to run at least 1 week of data or more to get an idea on offer performance), your 0.50 cvr might be too low for a 60$ payout -double check with your account manager on the offer benchmarks, sometimes performance does fluctuate after day 1-3 if other sites are taking over the campaign spent. This is one thing to look at too.Also, regarding your budget settings, from my experience monthly budget with a strict daily cap gives you more control on the daily spent (although, keep in mind if you put 300$ for example, sometimes it can go higher than that). At 0.43 cpc i assume you're targeting desktop, right? When you're launching another offer, keep in mind to give it a few more days to run.
Originally Posted by thedudeabides
Just for the sake of building our collective anecdotal data... we just tried our first US campaign in about 6 month and it did absolutely horrible... 16$ (two conversions) over 250$ in spend before we paused it... and that was with a campaign we did decent with last year in the US...
Everywhere else is going great though just not US! lol
Originally Posted by clickcapital
1. Coronavirus affecting volume and buyer behavior.
2. Influx of new advertisers from Facebook and other channels increasing competition and raising the big floor.
3. Summer decline. I've heard from a longtime marketer that July and August are always worst months of the year for many verticals.
4. Taboola platform/algorithm changes. I know they did lose Fox, which was a top performer alongside MSN.
This is year 3 running Taboola, and July and August have always been kind of tough. Worst of all the months in fact. Hopefully it's just that.
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