Help: Car Insurance Campaign (10)

This is the first time I'm targeting this niche and I'd appreciate suggestions.

Niche: Car insurance
Traffic: TV
Targets: 24 at the moment. Still researching will be 200.
Budget: $20-$50/day
LP: http://img163.imageshack.us/img163/3...7693535076.jpg

Also, what's an easier way I can take screenshots? I think it's too much to prtsc then paste to photoshop, resize, upload...

My .02 - get rid Of the second line of text underneath the photos. List the 3 steps clearly. Put the bright orange info box away from the call to action button, it's distracting. I like the header. You might want to consider using more controversial images to grab attention.

Also there is a free service for quick captures called Jing.

Yeah go for Jing if your on windows, or Skitch if your on a Mac.

I cant view your image of your lander,

Okay a couple suggestions :

1 - Make the $500 bigger than CAR INSURANCE ( or make car insurance smaller ) . You want people to notice the discount first.
2 - Try using 1 pic instead of 3 but make it bigger and more controversial
3 - Use geo targetting to call out users location and use it in the headline. For ex " Florida Residents. Here is how I saved $532.5 on car insurance" . Split test a couple headlines.
4 - You definitively need a bigger call to action. Your button is way too small.
5 - You can also try using some "testimonials" of people that saved on car insurance by using X insurance company.
5 - Use urgency. Say the service is free till tomorrow ( generate tomorrow's date dinamically ).

I would start with the picture and headline. From there start applying the suggestions above.

Thanks for the suggestions.
Now, I need some help with targets. I attached a list of my current targets by I'm getting a scant amount of traffic.
Can you suggest some targets?

You can go with the obvious ones , other insurance sites , but bids will be crazy.

Take a different angle and bid on car brands ( BTW , Volkswagen , Ford etc ) , car forums and everything car related.

People that visit car related site have cars or are going to buy one. Hence they need insurance.

You will have less targetted traffic this way but bids will be much much lower.

After you spend some time testing you can remove bad targets and maybe even build specific landing pages for medium - high volume targets that show promise.

Keep us updated how it goes.

I made a new lander. Do you think it's better than the first?

http://i52.tinypic.com/212fvw5.png

I like this one better but I would work on a stronger call to action. Maybe just a blue text link saying "Click Here To Save Money NOW!". You will probably also mention the city (use geo script) and a timer to "scare" urgency...

I think most of your long tail targets won't get traffic unless you are the highest bidder ie, more than the root domain. For example if someone bids 0.05 on autoinsurancetips.com and you bid autoinsurancetips.com/someotherpage TV will always show the root bid as its higher even if the visitor types in your page exactly autoinsurancetips.com/someotherpage. On Lead Impact you get more traffic on long tail targets