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Exoclick Question (15)

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Hi guys,

The last few weeks I have started testing the waters on Exo, I pretty much use @matuloo's strategy of cutting the worst, I use bidder, set it to cut some zones with very bad ad ctr's at 3k-5k impressions and then manually cut some zones that have very loosy LP CTRs or are underperforming.

What happens after some days is that I am left with a very small amount of traffic wondering if I am doing something wrong.

My question is, do you think that cutting zones at 3k-5k impressions is very aggressive?
Also, this is how Exoxlick works? You have to cut a lot of zones and stay with a small number of them?


P.S

I am running Premium 300*250 Desktop Tier-2 country with over 50 mils population.

Thank you

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I'm not really a big fan of the bidder since you basically have to run RON with it and Exo has literally thousands of sites that will bleed you.

If you are running a geo with 50 million+ I think you'd be better choosing a bunch of managed placements and cutting from there.

As far as "cutting zones 3k-5k" impressions, are you talking about before getting a conversion? If so thats too aggressive imo.

I will cut a zone if there are no clicks after 5-10k impressions as generally you won't be able to turn a profit since the CPC will likely be too high.

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Hey, @jabong82 thanks for the answer, yes I am talking about before getting a conversion, it might sounds a bit noobie, but what do you mean with managed placements?

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Sorry "managed placements" means when you just select specific zones yourself, as opposed to when you use the bidder when you have to run on all the placements.

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Ah, ok got it, so you choose 20-30 zones test these, keep the ones that are good and then add 20 more etc?

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A lot obviously will depend on your budget.

But if you are working in a fairly big geo like you are, selecting and monitoring like 20-30 spots will probably yield better results than using the bidder and running on 10k+ spots lol

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Lol, makes sense to me, thanks for your help, I am going to try it that way!

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With a limited budget, it's really better to focus on a limited amount of zones, if you go full RON it's gonna be costly to optimize it... then again, that's how the rare gems are found

This is too aggressive for sure, not sure what GEO you're running but 3k impressions can be like 40-50 cents in many GEOs and that's really too soon... unless the banner CTR is extremely low of course.

With these smaller RON zones/sites I'm just trying to cut the worst shit out, the ones that just deliver some impressions but they don't click the ads, and if they click, they don't go through the LP. But if it looks more or less "real", I let it run for longer.

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Thanks @matuloo, I guess I have to rethink my strategy, in my case budget is limited so I think that I will start testing a limited amount of zones and hope to find some gems along the way

3k to 5k impressions is less than 40-50 cents so I was way too agressive, I was trying to cut the worst crap out my rule was if the ad ctr is less than 005% to kill it. Anyway, thanks for the help, I will surely try working with less zones till I know what I am doing, lol

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It's ok to set a rule like that, but you mentioned that you've cut after 3-5k impressions when no conversion happened, that's a completely different case. Cutting these smaller zones based on poor AD ctr is completely fine, we can just debate about how high/low the threshold should be set, but there is not much other criteria left here... some of the zones only send a couple clicks a day, so waiting for a conversion to optimize them is not really possible, that's why we have to resort to cutting based on poor CTR. In the end, when there are no clicks, conversions are not possible

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Something else I was thinking about is approximately what is the number of the zones you are left in the end something like 20% - 30% of the total amount?

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Another thing thas is giving me a headache is bidding in Exoclick. What I do is I start using smartcpm and set a pretty high bid, if I get it right when I do that I can see what is the top bid for a zone. Then I usually lower my bid above the top bidder. When I do that the bids are going up a lot... I was used in TF and TJ that I was able to know my position and adjust my bid accordingly to aim for 2-5th positions... What I am asking is how do you know your position at Exo and what positions should you aim for? I was also thinking that it will be really tough to do all that manually if you run a lot of campaigns with a lot of zones, do you use an automation tool to take care of the bids?

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Actually, I'm not aiming for the top position in most cases, unless I have a campaign that's really killing it. Because when you take the 1st spot, you usually start a bidding war, especially in case that spot has been occupied by a top dog for a while. Part of them have automatic systems in place, so when those notice a decrease in traffic, they drive up the bid.

BTW: I'm also using the "bid high on smart CPM" technique to figure out what the top bid looks like, but then I pull back below the actual bid I was charged by the algo. So the max I aim for is 2-3rd spot roughly.

Also keep in mind that some people are running dayparted campaign, so during certain hours, the bids increase by a lot.

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Another thinng I am trying to figure out is if I can assign a certain banner to a certain zone without having to open a separate campaign. I can see some banners performing good at certain zone while at other zones they don't. Is there a way to do that without having to start a new campaign? I have searched a lot of hours and didn't find a solution, am I missing something here?

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I'm not aware of such an option. If you want to "micro" target like this, you will need to create multiple campaigns.

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