Constant Cycle of Ripping Landers? (7)
I was reading through Vortex's 40 Days Pop tutorial and for landing pages you are to spy other performing landing pages, ripping them and then using that for your own.
Is this pretty much just a constant cycle of ripping landers and offers?
If you do create a lander that works, wouldn't a bigger shark with deeper pockets just rip that and eat your campaign up?
Hey,
That's always a risk. At the beginning, it is good because with spy tools you get access to lots of landers.
When you start to create your own landers, you may want to consider protecting them to make it more difficult to access. You can start to hide them with redirection scripts, or hide sneaky redirects inside the landing page, that will steel a percentage of traffic in case someone copy a page.
In a couple of years, the WebAssembly language (a kind of compiled Javascript) will be supported by more browsers and we may start to see more landers with parts in that language, which is more difficult to change. I am investigating this and shall write an article about it when I have gathered more information.
Once you have a good landing page collection you often can use them for long time.
I have some landers that I use for 3 1/2 years already exactly the way I downloaded them from Adplexity.
Questionnaire landers as a landing page style is something I even use since 2009 or so.
Landing pages don´t change that often.
Same with adult, probably about 95% are running the rules lander.
Just change the images from time to time and you can use the landers there for long time as well.
About offers it´s different, there you really have to find new offers again and again.
I tried it few times myself but each time my own landers sucked completely
There is a reason why you see always the same landers on spytools: because these landers work.
Questionnaires, slot machines, spinwheels, giftboxes, rules landers...
People spent millions of Dollars to send traffic to such landers and they are still doing very good so instead of trying to reinvent the wheel I prefer to use what is proven and that I can easily download from Adplexity.
Saves me a lot of work, money and headache
Originally Posted by jeremie
Post your article up here when you've written it, would love to read more about it.
Originally Posted by twinaxe
That makes complete sense, thanks for clearing that up.
Asking because I am sure we all have a creative side that always think we can create a "nice looking" lander that can convert better, so I need to learn to shut that part of my brain off and just go with whatever works.
Guess I'll stick to just changing the images and copy!
Originally Posted by strangerobot
Post your article up here when you've written it, would love to read more about it.
As far as sneaky redirects are concerned, they are not supposed to be triggered while the pages are on your own server, it should not be a problem.
As Jereime and Twinaxe mentioned - yes, advertisers are using the same landers over and over, but the main reason is because they work! And not only for one advertiser.
Find your top landers, you'll find yourself using those for years sometimes.
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