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Affiliate Marketing Guide To Surveys & Sweepstakes Campaigns [Whitelists Inside] 🔥 (6)

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Hi guys!

Have you seen our newest blog article? We decided to look into the sweepstakes vertical to review what works best and where.

The article might be especially useful for beginners as it's full of useful tips and tricks for running your first Sweepstakes campaign! 💡

What is the Sweepstakes vertical?

Surveys & Sweepstakes vertical consists of various offers promising users a reward, usually a chance to win an item, upon taking a specific action. Entering a sweepstake contest is free, but users need to submit their email addresses, fill a form, or spin a wheel-of-fortune by clicking on the designated area of the website.

Types of Surveys and Sweepstakes Offers

SOI (Single Opt-in) Offers - by far the simplest form of a sweepstakes offer. They have the lowest payouts but require the least effort to convert.

DOI (Double Opt-in) Offers - they require a two-step authentication. DOI offers are a bit harder to convert as not everyone who starts the registration process is willing to complete it. On the plus side they do have higher payouts which makes up for slightly lower conversion rates.

CC Submit means users are required to submit their credit card details in order for a conversion to be counted. These types of offers usually come with much higher payouts and they require a lot more effort (pre-landers, advanced optimization strategies, spot-on funnel), too.

Mobile Subscription Offers, also known as carrier billing offers, require users to subscribe to some service for which the payment will be periodically charged directly to their mobile phone bill. Such offers are characterized by higher payouts and lower conversion rates. Also, depending on an offer, one or two-step verification is required.

Where to run Sweepstakes Campaigns?

Sweepstakes work on both mobile and desktop traffic and practically in any GEO. As always, everything depends on your offer details, whether you want to involve ad creatives or pre-landers, as well as targeting and optimization choices (not to mention the seasonal swings).

Top GEOs For Surveys & Sweepstakes:

Tier 1: US, United Kingdom, Australia, Canada, Germany, France, Italy.

Tier 2: Sweden, Netherlands, Spain, Singapore, Japan, Saudi Arabia, South Africa.

Tier 3: India, Thailand, Philippines, Mexico, Colombia, Brazil.

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What ad formats work best for sweepstake offers?

If you’re a complete beginner pop ads might be the best option for you. No creatives are required and more often than not landing pages and offers are a package deal. Also, pop traffic is cheap and there’s plenty of volume which means you can spend more on testing and optimizing (also called the learning phase).

Once you’re slightly more advanced, domain redirect might be worth a shot. Even though it’s a bit more expensive than pop, it can still be considered cheap, it converts well and even allows for a more precise targeting. Also, no ad creatives or pre-landers are required and the traffic volume is big enough to scale.

Push or in-page push ads allow you to deliver your message straight to users’ devices in a non-intrusive, user-friendly, and highly-engaging way. The traffic is top-quality, hence the higher cost and higher conversion rates. Push works especially well combined with mobile targeting (and don’t forget about the possibility of targeting iOS users through in-page push ads!)

DOs and DON'Ts of ad creatives

Here’s what you should do if you decide to use your own pre-landers and creatives:

• Make sure the lander matches the offer in terms of colors.
• If you’re taking your creatives from spytools, make sure they regard the same offer as the one you’re promoting.
• Keep the whole funnel corresponding in design.
• Avoid typos.
• Adjust or translate the copy if needed.
• Do your best to optimize the loading speed of your landers.
• Add a sense of urgency: EXCLUSIVE OFFER, LIMITED AVAILABILITY, OFFER ENDS IN…
• Countdowns, quizzes, spin-wheels, or roulettes are great elements for engaging users.
• Use real photographs.
• Remember about seasonal trends (add some festivity during the Holiday season!)
• Rotate creatives to avoid creative fatigue.
• Add positive comments and user reviews for the sense of credibility.

...and here’s what you shouldn’t do:

• Don’t overdo your creatives. Simple designs are the way to go.
• Don’t use cartoonish visuals.
• Never guarantee any prizes.
• Avoid copying everything from spytools - use them for inspiration.
• Don’t use logos of popular brands.
• Stay away from copycatting materials.
• Double check you copy before posting to avoid typos.
• Don’t try to imitate copyrighted materials.
• Don't lie to your audience.

Whitelist Data






Magda

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Sweep seasssoonn! Another great thread with insights, grazi!

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Hiya ZP.
Any updates for push traffic sources? Seems like terracotta-bovine is quite expensive now.

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terracotta-bovine was/is always expensive. That's their highest quality / newest freshness users for push ads.

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it is indeed. I need to find the same freshness in other DSPs.

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Hey @anhka1990, jaybot is right!

That source is our premium one, hence the competition and prices. Still, here's a list of new push sources worth checking out, so have a look and see how these will perform for you

SOURCE - GEO - AVG. BID

sepia-turkey FR(France) $0,02
sepia-turkey KW(Kuwait) $0,01
sepia-turkey NL(Netherlands) $0,02
sepia-turkey US(United States) $0,02
sepia-turkey MY(Malaysia) $0,02
sepia-turkey DE(Germany) $0,04
sepia-turkey LB(Lebanon) $0,01

goldenrod-gull MY(Malaysia) $0,02
goldenrod-gull FR(France) $0,02

flammeous-parrot US(United States) $0,02
flammeous-parrot PH(Philippines) $0,00
flammeous-parrot GB(United Kingdom) $0,01
flammeous-parrot QA(Qatar) $0,01
flammeous-parrot ES(Spain) $0,01
flammeous-parrot SE(Sweden) $0,01
flammeous-parrot NO(Norway) $0,01
flammeous-parrot MY(Malaysia) $0,01
flammeous-parrot NL(Netherlands) $0,01
flammeous-parrot FR(France) $0,01
flammeous-parrot KW(Kuwait) $0,01
flammeous-parrot NG(Nigeria) $0,00
flammeous-parrot DE(Germany) $0,01

mauve-aardvark EG(Egypt) $0,01
mauve-aardvark NO(Norway) $0,01
mauve-aardvark US(United States) $0,01
mauve-aardvark AM(Armenia) $0,004
mauve-aardvark NL(Netherlands) $0,01
mauve-aardvark DK(Denmark) $0,01

Let us know if you need any more help.


Zeropark Team

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