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The start of a long journey (30)

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Hi everyone, I am Francesco from Italy and affiliate marketing is completely new to me, I am enjoying reading guides and post in the forum and I find them super useful.

I want to start this FA because I am not getting good results from my first campaigns and I think that sharing my experience with you may be a good idea to get better!

I’ve read @vortex amazing 40-day guide but I am always stuck at finding good converting offers and after reading @manchester (really good and detailed, thank you very much!) follow along I have decided to try PUSH as well.

The first stats I want to share are from @twinaxe direct-linking pops/push campaign guide. I have contacted my AM ( Haka Mobil ) and he applied me to various offers, I advertised them in PropellerAds using Push:

• Number of offers: 7
• All from Haka Mobil
• Direct-Linking ( only creatives )
• Targeted geos: Romania, Egypt, Swaziland, Bolivia, Philippines, Pakistan ( just picked randomly from top converting list, is it possible to know the volume, max bid and number of advertiser of each geo in Propeller ? ).
• CPC: 0,007 ( recommended )

I set 20$ as budget but due to VAT and due to Propeller that may exceed budget under 30$ I spent roughly 26 $.
These are the creatives I have used:




I also set up a pop campaign:




I have tested 4 landing pages so my budget was 0,04X10X4 but the minimum amount to spend on PopAds is 3 $.

What do you think about these offers ? In my opinion I should try other offers.

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I have a ready to go push sweep offers (HAKA MOBIL) campaign:

The suggested geos + carrier are these:

How would you choose the geos to try ?
Would you choose recommended bidding ? The offers payout is 0,35$, I am not able to tell if the recommended bids are too much for my payout.

I want to split test two creatives (title : description) with generic notification icon and direct link to the offers :

• Only Today ⬇️ : Click Here To Win
• You were selected : You were selected

I hope the information I gave are detailed enough. Thank you very much!
Francesco.

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Hey Francesco,

Great level of details.
One question: do you translate the creatives? I see Bolivia in the list, and level of English-speaking is low in most latam countries.

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Hey @jeremie, i didn't translate my creatives.

Would you create more tracker campaigns to track the different languages ?

Since the sentences are really short I would use Google Translate.

Just asked my AM if the offer page changes according to the targeted geo ( I don't know if such offer exists).

Thank you very much,
Francesco.

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About the Haka geos, better go with the highest eCPM geos instead of the highest revenue geos.

It really depends on the geo you run because the offer payout is the same for all geos.

There are more expensive geos where the payout is too low to run the recommended bid and there are lowert tier geos where the recommended bid could work.

But what I like to do is to create the campaign and always test it on only high activity.

Then I would test with the lowest bid that still shows enough volume.

I don´t have any strict numbers or so for it, it´s mostly just a quick estimate and then I set the bid.

And in most cases it´s lower than the recommended bid

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Hi @twinaxe, thank you very much for your help !

So in push traffic if I set a lower bid but I am still targeting high activity I will only receive less traffic but the quality would still be good.
I say this because in POPs I have understood ( I hope so!) that if I bid too low i get only junk traffic which is not significant in testing new offers.

Thank you very much!

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Yes, this one big difference between push and pops.

On pops the bid has much more impact on the quality.

It´s also true that you can only receive traffic from some high quality push placements when you bid high enough.

But when you target only high activity or fresh subscription age then you already receive good quality and can also run on lower bids.

Important is to still use a bid that allows to receive enough traffic, it doesn´t help when you bid so low that you receve no volume then anymore.

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Thank you very much @twinaxe !
I have stopped my push campaigns and I am targeting TOP eCPM countries in which the official language is spanish: the minimum budget is 10$ and I have to translate the creatives according to the county so I want to group all the same language countries to maximize my test budget.

Another question:

Let's say this campaign will be very bad with really low ROI, is it worth to try it again with landers or not ?

I will post new updates !

Thank you very much!

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Thanks for posting this @f_baglioni, I'm about to start out on that Direct Linking example. Just waiting for a Haka Mobile approval.

Pinged Shivang on Skype. Also applied to all of the networks for the 40 day guide but have only heard back from one so far.

Best of luck in your optimization!

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Hi @jhooton, thank you!

Good luck!

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Hi everyone ,

I have some updates to share with you. I have started a new PUSH campaign with HAKA Mobil sweep offers (0,35$ payout).
I have targeted top ECPM geos as @twinaxe said and the results are much better!

• I have targetet: Bolivia, Uruguay, Costa Rica, Ecuador in which spanish is the official language.
• I have made two creatives:
• High Activity
• Mobile, Android
• I have targeted only 3G/LTE so I could specify the mobile carriers listed by Haka
• I bidded minimum = 0.005 CPC

Seeing this chart would have bidded differentrly ?



At the beginning I was REALLY HAPPY because the campaign stayed GREEN with 15% (more or less) ROI but after the first 3$ spent it started receiving less traffic and 0 conversions. The next morning:



I think Propeller has stopped my traffic boost, but let's say I have spent 3$ in two hours and received 10 conversions, I have spent the remaining 4$ dollars during the whole night: my conclusion is that the traffic was also worse. Am I wrong ?

These are my stats sorted by geo:



I have cut an offer (1682), I hope i did it the right way:



I would give another go to this camapign by excluding Bolivia from my targeting and changing network targeting to wifi/3G which will give me more traffic (40k estimated).
If you have any suggestion please tell me.

This is all for today, thank you very much.
Francesco

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Hey @f_baglioni,

What I meant is that if you targed spanish-speaking countries, it is best to have the ads, the lander and the offer page all in spanish.
In your screenshot, the ad was in English, which is why i am asking.

And yes, I would track separately languages in the tracker.

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Hey @jeremie,

The offer page is in english but I have noticed a big improvement by transalting the creatives, I have also read @twinaxe campaign guide and he suggested to transalte the creatives.
But maybe the better performance of the campaign has nothing to do with the translation.

Thank you very much!

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In my experience, it does. This is a proven fact for most offers and most GEOs, that using the local language (if lingo is phrased correctly) will grant you better results. Don't forget that creatives are essentially your "sales" part of the advertising experience you're building for your potential conversions, or as I like to call them, potential customers.
You should view it the same way you would as if you owned a coffee shop in Spain. Would a sign advertising your coffee in English bring more traffic to your shop than a Spanish one?

Don't be afraid to get creative as well. Campaigns with huge conversions that I've encountered even use slang from the regions they are targeting. Language is a powerful tool, it can have a high impact on your CR.

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Localized copy almost always wins. And to maximize the results you need to think about a particular region. So for example in your case, you're using spanish creatives, but is it the "standard" spanish or latam spanish? There are some differences that have impact on the overall results of the campaign... I know this from personal experience when I was working with these GEOs.

Slang (as suggested by popcash) can have a solid impact too. The more "local" the ads sound, the better.

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This is an amazing replay

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For the Haka offers it´s not worth to re-test them with landers.

They have already good pre-landers that convert.

For other offers in general it´s mostly better to test with landers instead of direct linking.

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Thank you very much! I was thinking the same

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Thank you very much! I am using spanish in google traslate so I am not targeting with 100% proper Geo language.

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This MIGHT be a problem. Google translate really improved during the past year or two, especially in the major languages but it's still far from proper human translation.

I would really invest into getting a native speaker to translate your stuff. What I'm doing to save $$$ on translations, is to compile a full page of all kinds of variations of similar sentences, CTA text, ad or LP headlines... like 5 variations of pretty much the same thing. Then I mix these up to come up with several similar landers or ads. A full page of text can serve as a base for many LP variations and it won't cost you more than $20 to get it translated, when you find the right people on upwork or twitter.

In some cases, the new freelancers will translate a page of text for free in order to get great rankings. It takes a bit of searching, but it's definitely worth it.

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@f_baglioni, if you need some freelances from EN to SP, send me a PM. I can recommend some I use from time to time.
10-15 USD / 1000w - Latam Spanish

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@f_baglioni - can be hit or miss but I've always had success getting translation tasks done on Reddit for various needs. Make a post in r/slavelabour and you can usually get it done for pretty cheap.

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Thank you very much @matuloo ,

I will definitely prepare a list of sentences eith variations to get traslated. I have not find my Geo's to stick with yet.
Francesco

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Thank you @jeremie , I will hit you up if I need the translations!
Francesco

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Hey everyone, I have some updates with my push campaigns!

I have sticked with same sweeps offers but I have targeted Iraq this time, the results are better than before but still red:



I am bidding quite low: 000,3 CPC



Is this considerable good volume ? Is it too low ?

My creatives are google translated.

I have made some optimization: I have blocked two zone IDs and I have limited my campaign to two offers using the statistical calculator as @twinaxe suggested in his campaign guide: https://marketing.dynamicyield.com/bayesian-calculator/

I have run my first test budget and then instead of topping up the campaign I duplicate it to have the traffic boost, but even if I have narrowed my targeting with optimization I obtained almost the same result.

What do you think about trying India ? I could bid low and still have traffic and cut placements more aggressively.

I do not really get what to differently to get better results with these offers.

If someone has experience with Haka offers and has some suggestions I will be very happy!

Thank you very much,
Francesco

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Hey everyone!

I have worked on my previous campaigns and didn't reach green, but I feel more confident on what I am doing!

I was suggested to promote my offers in MY with Pushground (MY is third in ranking by daily impressions), but even if I am bidding average I almost get no volume. I have also checked my settings with Pushground AM and she says that maybe my campaign is too narrow. I have removed any possible filter and I am still getting really low traffic.
I run the same campaign on Propeller and the volume is much more.

I want to share with you this screenshot because it's funny to me :



No happened after this conversion... (91 clicks in the following 12 hours sound a bit too low to me). While I was writing this post I realized that maybe my creatives were too specific so I added a new generic one.

Have you got any suggestions about running offers in Pushground ?

Is there a good post about Monetizer and PUSH ? I have looked around but didn't find anything on the forum.

Thank you very much.

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It looks like good volume.

But you should keep in mind, this is the total available volume for your targeting.

It´s not the volume for you personally.

This means, even when you see very high volume numbers it´s possible that you only receive very low volume when there is huge competition.

On the other hand you can get quite some volume from low numbers when there is no competition.

For me India is always a hit or miss but unluckily it´sa mostly a miss

I also tried to crack IN few times because of the huge volume and low bids.

But mostly it failed, as far as I remember I only had exactly 1 offer running very good there.

Would be good to know what your targeting is.

To start or to scale?

And what about user freshness?

The tighter you target there the less volume you will receive.

But you should check your creatives, your CTR is very low and the lower the CTR the less traffic you receive.

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Thank you very much @twinaxe for your support!

CPC RATE FOR MY:



These are some details about my Pushground campaign:



These specs look very bad...

- My creatives:


-Targeting: Mainstream Sweepstakes
- Device: android
- Connection: wifi + 3g
- Freshness: all checked
- To scale + To test
- Capping: 1:24h
- WL: given by my AM

I know these settings are not proper for testing but I cannot have traffic otherwise.

These are the specs from Propeller:



I am using the same landers but I am targeting only high activity and excluding broker traffic.

The CTR is much much higher, so the clicks are much more.

Looking at the stats I realize that I have more deliveries on Pushground than Propeller but the CTR is significantly lower. I have added creative 548921 (Pushground campaign image) to see if my CTR could grow a bit but nothing.
If I had 0,33% in my Pushground campaign my clicks would have been 10x more or so.

My AM says my MY offer is doing really good in general, but seeing my stats would you stick with it ?
I have realized that my offer worked good between 8am and 11am local time which is 4pm and 7pm in MY, then the perfomance decreased gradually. But I have to try again tomorrow to see if this situation repeats.

I also want to try new offer from HAKA and I have a bunch of Geo's I have put in a spreadsheet. Which would you try first ? I have sweeptakes, captcha, dating-sexy chat offers.

Which title-description would you use for a sexy-chat offer ?



Thank you very much!
Francesco

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Yes, they do.

The CTR is very low.

Try with these settings



Then the available volume is lower but the quality is better.

This could result in higher CTR and this in turn can lead to more volume

Ask your AM which offers are doing best in your desired geos.

Just normal dating stuff like

"Looking for a date?
Klick here to meet a girl today"

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Thank you very much @twinaxe for the clear explanation,

I have achieved 0,16% this morning by adjusting my setting similarly to what you seuggested.

I have also changed all my icons to the Apple green message icon and the performance are better.

My propeller MY campaign wasn't good today so I have paused it. Before I make any conclusion about my campaign in Pushground I want to have some stats because my AM showed me some good results in MY.

Is it enough to change the creative icon to have the traffic boost on Pushground ?

Is it importat in your opinion to target specific hours during day ?

Thank you very much!
Francesco

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Sorry man, somehow I missed your post.

Better duplicate the campaign.

Some time ago on quite a few trafficsources it was enough to just change the creative but nowadays it´s often better to just duplicate the campaign.

Not really, especially not from the beginning.

You can do it when you have enough stats to make such decisions and when you see that specific hours perform way different but usually I keep my campaigns running 24/7.

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