Home > Paid Traffic Sources > Email

---

How to get leads for personal loans? (Newbie, Help Please) (13)

---

Hey Everyone,

Can anyone please tell me from where I can get leads for Personal Loans in USA, I want to run a email campaign totally in the finance sector. I already have gained the confirmation from a affiliate company that just deals with loan as well as I have a Commission Junction account ready. I am in a process of warming up my SMTP servers these days, but I still need the leads. Can anyone please suggest from where I can buy email leads for all kinds of loans and credit repair.
And I know buying leads is not a good idea, but loans like Payday loans are banned from google and facebook, & I can't figure out a way to collect them manually.

Any Help is appreciated.
THANKS.
SID

---

There are sources that are more tolerant than FB or google... in case you don't require more precise targeting and just need leads from anywhere in the US, you can even try collecting via PUSH traffic. Native traffic would be another great source, but since it's not my playground I don't know what the rules regarding payday loans are on the large native networks such as Outbrain/Taboola or Revcontent, might be worth a try to look into it.

In case I understand it correctly, you want to collect the leads for yourself and then try to email them loan offers, right? You could technically set this up as an offer and then work with some affiliate network that specializes in this vertical. That would be a more complicated process though.

You can also use a workaround that many people utilize in order to pass FB's or Google's approval process... collect leads for something that is allowed, but still stays within the same vertical pretty much. Maybe offer a free ebook on some financial topic, then once they subscribe, email them a loan offer...

There are more ways for sure, can you please specify a bit more detailed what's your plan here?

---

Hey Matuloo, when you said "In case I understand it correctly, you want to collect the leads for yourself and then try to email them loan offers, right?" you were on point. Several AM companies in this niche (Loan) provides you with landing pages and email templates. So once you have server setup and ready to go you can slowly figure out what pair of template and landing page works best for you. But the problem is this business idea I have taken from a company (off course I can't go and ask them). This company send some where close to million mails per day, now what I find difficult to understand is how that get so many email every day to keep the consistency. Off course half of them can be from the old list, but do they buy from some other company. Plus there is very less information available on Payday loans. Do you know any company, whom I can approach which sells leads.

BTW thanks for the reply above, I will check out Outbrain, taboola and Revcontent.

---

I don't have first hand experience with this, but from what I know, these companies buy the leads from several sources in bulk.

One of the ways is so called "co-reg"... so when a user subscribes to a list, they get automatically registered for one or several more lists. Then the other buyers either start to email them directly or send a "confirmation" email to "double-opt" them in their lists. Then the parade begins Many of the standard "sweeps" offers are setup like this.

There are lead brokers out there who can sell you leads from several providers... but I really don't know any particular one that I would recommend. I used this "tool" couple years ago, but not sure if they are still in the business: https://www.leadwrench.com/

I also found this one that looks interesting and they have some articles on the subject too: https://www.boberdoo.com/

And some more for you to check out:

https://xzazu.com/
https://www.leadpoint.com/buyers/

---

Hey Matuloo, I have been reading online from last few day and I think it would be a better choice for me to go to a Lead Generation company rather then buying from email leads from some unknown vendor (What do you think?).
So I that case do we have any company in STM forum or you recommend anyone that can help me generate B2C leads. Also do you have any idea as what the is the average cost of a lead. As this would be my first time approaching these companies.

Thanks.

---

You're right, working with some established company SHOULD translate to better quality leads... but the price will also be higher, most likely.

As a lead buyer, you should develop a process that would allow you to asses the quality of leads in the shortest amount of time possible. So you can do test buys from several sources and also offer dynamic payouts based on quality, which can lead to working with affiliate networks that can deliver thousands of leads to you from their affiliates. Without a "vetting" process like this, you won't be able to buy the leads effectively anyways, since in some cases you will overpay, in some cases you will have a hard time to pay the price they would ask... The best way would be to build the whole funnel/sequence, then buy some traffic to get some leads yourself, run them through the list to asses what their value would be, then use that as a benchmark.

I'm not sure if there are any lead sellers here on the forum, most likely yes, but since it's not my business I can't really recommend anyone

The price of the lead can vary a lot, I've been sending leads to affiliate networks or direct advertisers in several niches for years and the $$$ I had to spend to get 1 lead went anywhere from like 10 cents all the way up to several dollars. It really depends on a lot of factors so it's not possible to give you an average. On top of that, I don't work with the loans vertical, so I have no idea what the lead costs should be, but I guess it's gonna be on the higher end.

---

Thanks for the list of tools @matuloo. I am going to try leadpoint. Will let you know how it goes.

This is one my questions at the moment. What would be the best native networks to start to generate finance leads (personal loans, as well as more standard finance leads like insurance, credit cards)? Ideally with international traffic more than US traffic.

I don't want to start optimizing with several native networks at the same time. Maybe one of the native specialists could help

---

If you want to focus on a single native ad network first I would say Taboola would be your best option for such verticals, especially US. Once you master it, you can move forward with Outbrain as well as RevContent.

---

Let me tag some @jack_l @platinum @thedudeabides ... anyone knows the answer for Jeremie's question ?

---

Thanks @platinum. I actually don't want to run in the US at the moment. That's going to be too expensive to learn. I would rather stick with Latam and some Eastern europe countries where I know the offers and the market. I looked at Taboola traffic distribution and more that 50% is tier-1 US/UK/FR. Do you still recommend it for international geos?

---

@jeremie Taboola has the most/best INTL traffic on Native in my opinion. You can definitely spend a lot of money in Tier 2/3 geo's on it.

I believe there's more personal loan/payday loan/online loan stuff ran on push than native generally, but I don't know that much about any of the push networks and how much volume any one network has, so perhaps you might be better off just focusing on Taboola so you aren't- as you said- trying to master a bunch of networks at once.

Am very interested to hear how it turns out for you! Sounds like it could be a great setup!

---

Awesome guys. Let's go with Taboola then. @jack_l, I will keep you posted!

---

Although I haven't run any traffic for Eastern Europe on Taboola, I honestly believe they have the right amount of traffic for Latam and Eastern Europe too. If not direct, their inventory will be served from local partners they already have deals with from quite some time.

I remember Taboola used to work pretty well for eCom in Latam and was easy to deal with even in terms of low bids, contrary to OB where you're forced to at least pay $0.03 CPC. Although you can still get access to lower CPCs at OB for such regions, you'll still need to start with the standard one.

Optionally for Eastern Europe you can look at MGID, they should be pretty strong in their own region for sure, but I doubt they have a strong position in Latam.

I personally like to categorize traffic sources based on their compliance policy too, the stricter it is, the better should the publishers traffic quality be. After all, big publishers have always avoided having shady stuff promoted on their premium publishers, which sooner or later got some offers banned from their sites.

---

Home > Paid Traffic Sources > Email