Optimize or Stop campaign? (5)
I have this result on campaign, I've stopped placement/site that have low performance for me and I stop ad that have high CPA.
I can't understand if i need to optimize campaign and where I need to optimize.
Landing/Placement/Ad?
Thanks,
Jacopo
Hard to say what to do from just this screenshot.
If I read the data correctly, you have some profitable days, which is great.
Now you need to figure out where there is room for improvement. Better ads, better LPs, better offer, different bid to get higher quality traffic... there is so much you can do.
What have you done so far except for blocking under-performing placements?
It’s really hard to give suggestions based on the above screenshot.
Please post some more information.
What is the actual ROI? What about the offer payout, conversion rate, conversion flow? How many landing pages have you tested so far? Have you done any tweaks to them?
Good day,
For sure the best solution is to analyse the previous data and optimize the campaign. I suggest you to make A/B tests on all that you think could impact on the result. But it is recommended not to make more then one change per campaign. The tests help you to understand are there the space to improve the campaign or it is better to stop it.
Get luck!
hi Jacopo,
1 - I see that CTR went down in July by comparison with June, what did you change, the LP, the source, creatives?
2 - Did you launch the offer related to 4th of July in USA, as the best result of your offer occured on July 2 and July 3? If yes, then maybe there is no much sense in optimisations and spending the rest of your profit to new sources?
3 - How's the approve rate in your network? Are all of these leads real?
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