The transformation of the Sweepstake Market. (6)
Sweepstakes are an easy money maker, however, with the years - more and more restrictions were imposed. Nowadays, visitors have to fill in a lot more information compared to 10 years ago. Legislations became stricter, companies like IKEA warned their customers about false advertising, conversion rates dropped, and rejection rates rose. There sure is potential, but with all that is mentioned above, is it still worth the ride?
2019 Was a year of brainstorming: ‘How can we transform the sweepstake market?’. We figured it out. Early 2020 we launched our Click-to-Call offers: 1-click-flow, sweepstake based, converting on a call and most importantly: no rejections, no restrictions and no caps.
After a couple of weeks we asked one of our top performing publishers to write a case study about his first experience with our Click-to-Call offers in order to help other publishers and to provide more insight. The outcome and key lessons of this case study can be formulated as follows:
Traffic
The traffic types that do the trick when it comes to Click-to-Call are push, pop, and social traffic (as long as it’s no bot). In general, push is more expensive than pop-under traffic, however, the conversion rate and quality is much higher. Whereas, pop-under traffic is cheap, easy to set up and scale. On the other hand, as mentioned above, conversion rates and quality are considerably lower. Another option is social traffic, which is easy to use and more precise to target which you will also see in your results. Therefore, it can be recommended to mix different traffic types and work with the best of both worlds.
Volumes
The Click-to-Call offers are based on revshare. Our publisher discovered that low volumes caused a fluctuation in payout and could easily turn yesterday’s profitable campaign into a loss today. Therefore, our publisher decided to run bigger volumes, so he could minimise the risk and decrease the chance of relatively high fluctuations. With this strategy revenue increased as shown below.
ROI
Some campaigns have a lower ROI. Don’t be afraid to see that happen, because this is expected with Click-to-Call offers. One day a campaign can have a negative -1% ROI, and the next day the same campaign can have a 100% positive ROI. This can be seen in the example below.
Prelanders
Focus on the CR instead of the CTR. Some prelanders have a lower CTR, but an amazing CR. This can be seen in the example below. In this case our publisher would choose for the second lander based on the CR, and eventually profit. Keep in mind, that in the end - the prelander with the highest CR will always win.
Creatives
Your creative angle is important on push traffic, however this is not everything. Our publisher found out that even if a clickbait headline didn’t match the prelander, the performance would not drop. Suggested is to always aim for 1% CTR on your creatives, depending on sources and age of the push subscriber list.
Managing campaigns
Click-to-Call offers are available in almost every country. It is a lot of work managing hundreds of campaigns manually. With the provided feedback we created a Click-to-Call performance API where you can see the performance of GEO’s and carriers on a realtime basis (this updates every 15 minutes). With this in mind, our publisher decided to hire someone to develop a system that would be able to access the API, turning campaigns on and off automatically when the eCPM of a carrier goes up or down. This is how it was done:
‘’I create a campaign in my tracker, for example targeting Algeria, Djezzy, and submit it to a traffic source. I use the Campaign ID that is listed in the traffic source as the identifier my system should use if it wants to enable or disable a campaign. I add the Campaign ID to my system and link it to the geo and carrier I am targeting, specify the minimal eCPM I want it to have before enabling the campaign. This minimal eCPM you set is a bit of guesswork at the start, but soon you’ll find out what the minimal eCPM needs to be for your campaign for it to be profitable. My system reads the API every 15 minutes and checks all geo’s and carriers for their current eCPM. Then it compares the minimal threshold I set to what the actual eCPM is for that carrier and if the eCPM is sufficient it enables the campaign via an API call to the traffic source’’.
After weeks of testing we were confident enough to expand, and boy we did! 
We started off with only a few countries, and now we are live in more than 50+ countries and counting.
Thanks for the thread.
I am running the offers myself and they work.
The good thing is that they are available for many geos, especially the low tier geos are interesting because the offers work in some countries where it´s hard to find other good offers.
A disadvantage however is that the payouts can vary alot based on the duration of the call, even for exactly the same offer in exactly the same campaign.
There can also be rather big performance swings depending on when you run the offers in specific geos.
But Traffic Company is doing a great job to make it as smooth as possible.
On one hand they provide you an API where you can grab the recent eCPM for all carriers and geos in total as well as the eCPM for the last 24 hours.
Additionally they have a Telegram account where updates about the targets with highest revenue and highest potential are posted each and every day.
The offers are definitely interesting to run but they have a bit of learning curve to know how to promote them best.
Right now I still try to really crack it so that I can post a campaign guide about it.
Unluckily I don´t have that much time at the moment but will work more on it as soon as my schedule allows it.
I tested 27 campaigns so far but only kept 2 campaigns running.
These two campaigns run without any maintenance and made about €606 revenue at about 90%-95% ROI.
Total I made €667.95 total revenue at about 30% ROI.
Thanks Sebastian!
Next to rev share we offer fixed payouts as well for those who aren’t able to work on variable PO However, we generally recommend to run on rev share basis as this allows pubs to earn much more $$$.
As soon as your schedule allows it, don’t hesitate to reach out to me on Skype (or Telegram) so I can help you where necessary to make those numbers hit the roof 
As for Telegram (good you mentioned it), for those who want to have a look: https://t.me/joinchat/AAAAAFdEIGrwmG6yqKIouQ
For example I had quite a few conversions in TN from $0.011-$0.20 but then I also had some conversions from $1.20-$1.70 and up to $6.60 so the range can be really huge.
What I try to do is to generate enough conversions to see an "average" and then try to keep the CPA below average PO.
That way you have to take some losses for the lower conversions but can make more money from the higher ones.
I can confirm that I know several affiliates who are running traffic company offers and doing well with them.
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