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Any Push Traffice Source that does not throttle down impressions and clicks ? (23)

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Most Push traffic sources throttles down your impression or the number of pushes after a few days. You will see that during the first day of creating the campaign, you will get a lot of impressions and clicks, then on the succeeding days it drops and does not go back up again. To increase back the impressions and clicks you need to either clone the campaign and run it again or bid at very high CPC.

Propeller Ads is worst when it comes to throttling, you will have to clone and restart a lot of your campaigns to increase the impressions and clicks again. Aside from that, Propeller ads will also charge you up to 0.5$ every time you start a new campaign.

Pushground also throttles but at least it is free to clone and restart your campaign.
Evadav same story as pushground.

Is there a Push traffic source that does not throttle traffic ? i'm tired of cloning and restarting campaigns.

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Hi @dseopro1000,

Thanks for mentioning us. Although the number of total subscribers growths every day, comparing with pops, push has a lower finite number of subscribers which are authorized to receive push notifications. We are not directly limiting the traffic but our connected pubs don't want to send the same message over and over again, so they are the ones throttling the traffic in order to keep a solid quality and don't totally burnt the user. So, we strongly recommend you to change creativities at least once a week.

Having said that, make sure that you have a broad targeting in our platform. To give you an example, impressions frequency can change your volumes of traffic up to 20x by just changing it to none. Maybe quality decrease a bit but you will see a heavy impact on the traffic. Remember that in our case, the frequency is by deliveries not by clicks, so having a frequency of none it doesn't meant that we will send repeated clicks but more deliveries to the user.

I hope this information would be helpful for you.

If you have any questions regarding our platform, feel free to contact our account manager.

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There won't be a trafficsource without throttling.

The trafficsources also want to make money so they basically send most impressions to the campaigns that make them the most money per 1k impressions.

For CPM bids it's easy, there they already have the amount they receive per 1k impressions.

When you bid on CPC they use the bid as well as the creative CTR to calculate how much they earn per 1k impressions.

When the campaign is new you receive a traffic boost to test the performance.

When then your CTR or your bid is too low so that the trafficsource earns more money per 1k impressions from other campaigns then your traffic gets throttled.

In such case you have 3 options, either increase your bid or your creative CTR or create new campaigns.

Often it's better to work towards a higher CTR before you increase the bid.
Even the highest bid won't receive traffic when the CTR is too low.

That's just a rather rough explanation but I hope it's enough to understand why trafficsources have to throttle.

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So in your experience CPM bids is less prone to throttling compared to CPC bids ?

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Yes and No... CPM is immune to the drop in traffic caused by low CTR. Since you're paying for impressions, they do not care much about your CTR as they are making the same $$$ regardless of how many clicks they actually send to you.

But when it comes to the throttling they have in place in order to not saturate their audience by serving the same ads over and over, it will still happen.

So yes, CPM bidding will help with the volume, but the throttling effect will still be there, with networks that utilize it to minimize unsubscribes.

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Not sure if I should ask it here but I think it's kind of relevant.

Guys, how big is your BL when you duplicate/clone campaigns after you receive little traffic after a few days?

I noticed that when my BL have 100 or 150 placements I can't get enough volume, even when I bid quite high. Estimator on Propeller shows 6k available traffic and I got 140 clicks which is not even 3% of whole, available traffic.

Also CR is worse, while it should be higher.

In the end it looks like I have campaign which I started a few weeks ago with small BL (now it's bigger) spends $10-$15 per day. After duplicating it with whole BL it can't even spend $5 and CR is worse than original camp. Same creatives, bid etc.

Not sure if that's something with history of the campaign or what?

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Great thread ya'll!

In short:
Rotate your creatives (even if its a slight bit of change)
Keep cloning your campaigns

Questioning myself? Is it really enough to just make a small change? @twinaxe ? @pushground how does that work if users will still get bored with the same creative doesn't matter to which side the phone (of the missed call notification) is leaning towards? Or the emoji in the end of the text?

EDIT: I'm pretty sure the "small change" procedure is just to get the creatives back into moderation... i.e. the same effect of cloning the campaign without cloning the campaign...

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Yes, throttling is less on CPM but not completely gone.

I still recommend to run on CPC.

CPM is only worth it when you are able to achieve a high enough CTR.

But when you can get a high enough CTR then the throttling on CPC also won´t be that bad.

And on CPC you can control your budget much better.

In the end you don´t even need to make changes.

Easiest solution is to just clone the original campaign.

I run exactly the same creatives for months without any changes at all.

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you're too quick @twinaxe see my edit

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Then here´s the reply to your edit

Yes, it´s just to get the creatives back in moderation.

But it doesn´t work on all sources, many/most sources require a new campaign for a new traffic boost so it´s easier to just clone the campaign.

A good creative is a good creative and can work for very long time so it´s not needed to change it every few days because users are blind to it when it only runs for a week or so.

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Can you expand on this, are you saying that you have to clone your campaigns roughly once a week?

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On the other hand, there are people "complaining" that duplicating doesn't work for them (@caravaggio, on PropellerAds, so I wonder what is the reason behind that)

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Sometimes daily.

You don´t have to wait until the volume drops, you can also work proactive and squeeze most of it.

I can only speak for myself and for me it works.

Duplicating the way I do is that I have already profitable campaigns and then clone them and run them exactly the way they are.

It´s maybe important to know that I don´t clone campaigns during testing and also no campaigns with only few conversions a day.

The campaigns have to be good enough already to be worth it.

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@twinaxe What about duplicating a WL? (lets say its only one zone) Good idea?

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I do this often. I change nothing, just duplicate and add a new number at the end of the camp. I also create a new camp link.

When you duplicate push camps like this (for volume), do you use a new campaign link each time? Or do you just send everything to the same camp link?

It's interesting because all of the duplicate camps end up performing slightly differently, and I end up with different BL for each one

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On Propeller Ads, it sucks to clone and restart a campaign because they charge up to 0.5$ per restarted campaign. So if for example you need to clone and restart every 2 days and you have like 100 campaigns then it is a burden. Also Propeller Ads discourages cloning and restarting a campaign too often. They hated duplicated campaigns and if you do that aggressively they will limit your ability to make new campaigns to just 5 per day even if you have a Silver level account.

On Pushground, they actually encourage to clone and restart a campaign that lost volume and also it's free of charge. In Evadav it's also free to clone and restart a campaign but i don't know if they encourage it.

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I use new campaign links for duplicates, each separate campaign will be exposed to a different audience, at least partially, so to me it makes sense to use new campaign links.

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Using the same campaign link might not solve the throttling issue at all, if the network is assigning competition and screening it via creative's links. So changing the link is probably your safest bet when cloning a campaign, sometimes even the name of the campaign as well (though that's a far stretch to make sure there's no similarity).

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It depends, sometimes I just run the new campaigns as exact clones with same name, same campaign link, same everything.

This helps alot to keep the tracker clean so that you don´t have a bazillion different tracker campaigns that basically are all exact the same campaigns.

But mostly I clone the campaign on tracker and trafficsource and then I change only the campaign link in the trafficsource.

That way you can be (more or less) sure that it´s really seen as a new campaign and not as a clone.

This is not completely correct, it´s up to $1 and it´s per creative and not per campaign.

But for me this is not really a problem.

As I posted above in THIS POST, I only clone campaigns that are already profitable so it doesn´t really matter if I then have $0.5-$1 less or not.

It´s only a real burden when the campaigns make less money than the initial costs are.

When I duplicate a campaign it´s mostly trimmed down to 1 creative and when the campaign can´t eat the $1 in the beginning then it´s not worth it anyway.

Let´s check your example, there it would only be a real burden when your campaigns make less than the inital cost ($0.50-$1) profit in 2 days.

When the campaigns make $0.50-$1 profit in 2 days it would already be at break even.

Now let´s say you have good campaigns already that make on average only $20 profit per day.

From your example it would mean you have to pay $50-$100 initial costs every 2 days but these campaigns would make then $4k profit in the same time.

This is a burden I gladly bear

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Hi @dseopro1000,

It's very improtant to understand what causing it and there a lot of diffrent reason that could happen.

What kind of offers are you running? Are the headline and discription relevant to creatives?

Feel free to give me more details via skype: Hezziv

I'm from MegaDSP and we have worldwide covrage for push campagins so maybe it wroth for you to test it.

www.megadsp.com

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How much is enough to change creatives to not get throttled by the pubs? is changing an icon enough? or how does it work? they do it manually? by creative text?

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Depends on how "smart" the system they have in place is. In many cases, all it takes is to change the size of the file... so more/less optimization before saving. Or add a dot or some almost invisible element to the image, which will change the file a bit and that will help in most cases.

Then it also comes down to how the pubs identify the creatives/campaigns served... in case it's ID based, all it should take should be to reload the image again and create a new campaign.

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Some time ago on most traffisources it was enough to just change an element but that changed and now on some sources it´s still enough but on others you have to make a new campaign.

In my opinion the best way is to just duplicate the campaign on trafficsource with same tracking link.

Then you don´t have to mess around with tests on each TS if it´s enough to just change an element or if you need a new campaign for the boost.

When you don´t get a boot from duplicating the campaign only on the TS duplicate the tracker campaign as well.

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