1. Campaign Name Template
When you create or edit a campaign, ad set or ad, now you can select Create Name Template. This will let you set up a faster way to name your items. https://www.facebook.com/business/help/2284527011802057
2. New Templates with Stock Images
When you make a video ad with the Video Creation Kit, now you can use templates with stock images. To get started, select Create Video in the Media section of Ads Manager. You'll see the new templates at the top of the preview pane unless you add your own images. The templates make it fast and easy to highlight offers like gift card sales, contactless delivery and curbside pickup, with more soon to come.
3. Customize Your Carousel for Different Placements
Placement customization is now available for the carousel format. Once you upload your media, you can edit the creative for different placements.
4. Add Emojis to Description Text
Now you can add emojis to your description text directly in Ads Manager, instead of copying and pasting them in. This makes it easier to create fun, engaging ad content for your audience.
5. Multiple Text Options Available With Placement Customization
Add multiple options for your primary text and headline when customizing some placements. Each person will see the option that's most likely to resonate with them.
6. A/B Tests Can Result in Ties
Now when you run an A/B test with no clear winner, your report will convey that information in the test results summary.
7. Create Instagram Stories Ads From Templates
Choose from a variety of templates to create Instagram Stories ads from images of any shape. You can change the text, colors, media and more to add visual appeal to your ad. To start, select Instagram Stories under Placements. Then select the option to edit your placement.
8. Optimized Number of Carousel Cards in Instagram Stories
When you create a carousel ad using only the Instagram Stories placement, the number of cards shown before the option to expand now varies to optimize for performance. Alternatively, you can choose to show a fixed number of cards. Doing so may increase your cost per result. To show a fixed number of cards, select that checkbox when editing the creative.
9. New Shopping Custom Audience
Now you can create a new Custom Audience to reach people who interacted with your Facebook or Instagram shop. To use this audience, create a new Custom Audience and select Shopping. This is another way you can remarket to customers who are interested in your business.
10. Add Entry Point of Validation View in Column Preset Dropdown Menu
This change will help advertisers understand validation view is actually column preset and they are able to customized columns in validation view
Note: You may not see some of these updates live in your BM. Dont worry, FB will roll out to all accounts very soon.