working with the right people makes or break a business...
which do you prefer?
Manager vs Media Buyer vs Partner
I find managing the frontline employees to be time consuming...
could this be outsourced with a manager with domain knowledge?
What worked best for me was to have a business partner who owned a share in the company... he was very motivated to maximize revenues, he worked hard as he knew what the rewards were, I could rely on him to watch after our campaigns when I was gone etc... He was also able to manage the few employees we had to do design and coding work.
But of course, you need to pick the right partner, otherwise it won't work out.
50 50?