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Can you put a bunch of different offers into a single campaign (voluum)? (5)

06-26-2020 05:00 PM #1 ayeclicks (Member)
Can you put a bunch of different offers into a single campaign (voluum)?

Hey guys,
I saw @twinaxe post somewhere about "split testing all offers in one campaign" (in regards to Push)

I'm curious if this meant you can have a bunch of different offers in a single campaign, targeting a specific GEO. For example, lets say you have a bunch of different sweepstakes offers like casino, phones, and vouchers available for the GEO of France.

Can all of those different offers be put into one single campaign?

And what would be the point of this? My guess is so that you can see which offer does best while saving time and money?

06-26-2020 05:12 PM #2 twinaxe (Senior Moderator)

Theoretically you can put as many offers in a campaign as you want to.

Theoretically you can also put completely different verticals in one campaign but (mostly) that doesn't make sense

It's best when you only run similar offers together in a campaign like different iPhone 11 sweeps, different casino offers, different AV offers, different streaming offer and so on

06-29-2020 10:53 AM #3 matuloo (Legendary Moderator)

Just to add to what twinaxe posted already:

Mixing different verticals in one campaign is not a good idea, unless you're using a funnel that is not doing any pre-selling. Which means using a traffic type that is not based on ads, in other words, it's delivered without any action required on the user side (let's call it auto-delivered-traffic)... the perfect example would be POPs... they fire/open automatically, the user doesn't have to click on anything, no ad or something like that. Other options would be 404 traffic, redirected traffic etc..

There is one more thing to consider, in case of campaigns that utilize LPs, you need to match the LP vertical with the actual offer. SO even if you work with untargeted POP traffic, but you use LPs, you cannot mix offer verticals again.

So the only time when mixing verticals within one campaign makes sense, is when using "auto-delivered traffic" and directlinking to the offers.

Alternatively, you can still use LPs in such case but they have to be very generic... so something like a "warning" page that asks for an age check or something of that kind, it can't be vertical specific.

07-03-2020 04:51 PM #4 ayeclicks (Member)

Quote Originally Posted by matuloo View Post
Just to add to what twinaxe posted already:

Mixing different verticals in one campaign is not a good idea, unless you're using a funnel that is not doing any pre-selling. Which means using a traffic type that is not based on ads, in other words, it's delivered without any action required on the user side (let's call it auto-delivered-traffic)... the perfect example would be POPs... they fire/open automatically, the user doesn't have to click on anything, no ad or something like that. Other options would be 404 traffic, redirected traffic etc..

There is one more thing to consider, in case of campaigns that utilize LPs, you need to match the LP vertical with the actual offer. SO even if you work with untargeted POP traffic, but you use LPs, you cannot mix offer verticals again.

So the only time when mixing verticals within one campaign makes sense, is when using "auto-delivered traffic" and directlinking to the offers.

Alternatively, you can still use LPs in such case but they have to be very generic... so something like a "warning" page that asks for an age check or something of that kind, it can't be vertical specific.
Assuming each offer has a pre-lander and isn't being direct linked; are Vertical, GEO, Language the most important parameters in terms placing multiple offers in a single campaign?

07-05-2020 09:57 PM #5 matuloo (Legendary Moderator)

Quote Originally Posted by ayeclicks View Post
Assuming each offer has a pre-lander and isn't being direct linked; are Vertical, GEO, Language the most important parameters in terms placing multiple offers in a single campaign?
Some offers that have GOOD prelanders can work directlinked, it's not a rule but it DOES work from time to time.

GEO and language are definitely some "parameters" that you want to stay consistent with for sure... in case of localized creatives, it would be literally nonsense to use them in GEOs where a different language is used. But there are some exceptions here too... some creatives are so generic that they can work world-wide... some age-check warning LPs, banners that use self explanatory elements, such as "download, click, play..." then there are GEOs that have multiple official languages... EN creatives can work in India for example, French can work in Canada quite well or in Belgium.

But to put it simple, it's a good idea to make GEO and Language specific campaigns.

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