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How do you choose an affiliate program to promote? (9)

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I`m just curious what are the main points that you consider before starting to work with an affiliate program?

It is the commission first? Or maybe the power of the product that is promoted?
The payments methods, or frequency?

Maybe you can write them in the order of importance.

Any feedback is helpful.

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When I consider a new affiliate program to work with I do some background checking...

- how long they've been in the business
- whether they are active in the community.. conferences, forums...
- I do some googling by attaching the words "scam, fraud, not paying..." to the name of the network


Basically, I want to make sure the network has been around for a while and has a clean record.

The commisions offered are of secondary concern as we all know it's not the main indicator, payouts can be bumped, leads can be scrubbed...

The product lineup is important too, bigger slection is always welcome, unless I'm joining a network because of a particular product in the first place.

Payment methods are not that important, as long as they do wires, I'm good

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Normally a good thing to look at first is conversion rates from click to lead, and then from lead to paying customer. This is really the only thing that matters in the end. Obviously having good support from your affiliate manager is also a very nice thing. Check us out in my signature if you want to try our dating program

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Also base your offers on your previous tests and experiences. Not totally relevant because this example is from a Facebook point of view, but still applicable maybe;

- if I search for an offer in UK for example, I look at payout directly. I know what I usually pay in UK on FB, I know my prelander CTR most of time. This way I know if its even worth to try the offer yes or no.

- after I found an interesting payout offer, I check the terms of the offer, and the whole funnel of the offer itself. Understand what they imply or "promise", and check if the conversion points are optimal. See if the total package matches my needs, wishes and think about HOW I may interest my potential audience.

- when I think the offer is interesting I ask AM/check around if it has good EPC or CR

Other total way around is asking AM first whats good. But I prefer to follow my instincts first and see if they meet the actual facts when AM is giving them.

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From the opening post of the thread starter:

... hard to judge conversion rates and even more so the conversions from leads to paying customer, when just considering to work with an affiliate program, riiight? )

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Of course, but many affiliate programs will tell you about their conversion rates to lure in more affiliates. Now I for one have no idea how truthful many of these programs are about their numbers, but when we put our numbers on our site and in our video explaining the system, we did not lie. There is just no point in lying about numbers since your affiliates will just leave the program when they see that their stats doesnt match up with what we told them.

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Well, average / network wide conversion rates mean nothing anyways... different traffic types convert in a way different way. Some banners or LPs convert way better than the rest. So figures like average EPC or CVR, can give us a hint that an offer might perform in a solid way, but that's about it. In the end, we need to test the offers to see how they do with out own funnels and traffic.

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I`m 100% agreeing with the testing part. All the numbers that you get from your AM will not be useful if you don`t check it for yourself.
The CR depends on the funnels but they depends on your experience, traffic quality, and so on.

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I think it's always useful to do a thorough background check like matuloo mentioned.

I've met many affiliates who wanted to have a track record of the company as well as regular and reliable payouts.

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