High Converting Landing Pages | Landing Page Guys (15)
Landing Page Guys.
We help you skyrocket your business and conversions
with our high converting landing pages.
Anyone doing ecom or leadgen should look at the "Landing Page Audits" in their Youtube channel:
https://www.youtube.com/watch?v=MIOo...N147vt-N1oa2FI
Awesome tips and a good introduction to their work!
Originally Posted by jeremie
When I bingwatched all their audit videos, I did a small glossary with audited pages and their corresponding verticals.
Here is it. It might help some of you
(The titles of their Youtube videos is sometimes misleading).
CBD Sales Page Best Practices and More Landing Page Audits
31/10/2019
https://youtu.be/MIOoCzZQ7Bw
PhenoPen – eCommerce – CBD
https://youtu.be/MIOoCzZQ7Bw?t=2
Poke Agency – Lead Gen – Marketing
https://youtu.be/MIOoCzZQ7Bw?t=683
Dog Naturals – eCommerce – Pets
https://youtu.be/MIOoCzZQ7Bw?t=1117
My breathtaking body – Affiliate Clickbank – Health
https://youtu.be/MIOoCzZQ7Bw?t=1403
The Best Lead Gen Landing Page and More Landing Page Audits
19/11/2019
https://youtu.be/5erAohzhIDE
Dog Naturals (v2) – eCommerce – Pets
https://youtu.be/5erAohzhIDE?t=83
247 Employment Law – Lead Gen – Legal
https://youtu.be/5erAohzhIDE?t=394
Club Saber Electronica – eCommerce – Education
https://youtu.be/5erAohzhIDE?t=690
SweTeeth – eCommerce – Health / Dental
https://youtu.be/5erAohzhIDE?t=935
Razor Bump – eCommerce – Health / Skin
https://youtu.be/5erAohzhIDE?t=1235
Beard Kit Sales Funnel Best Practices and More Landing Page Audits
10/12/2019
https://youtu.be/JlwKof-3DJg
Dental Clinic – Lead Gen - Health
https://youtu.be/JlwKof-3DJg?t=57
WaterHaul – eCommerce - Sunglasses
https://youtu.be/JlwKof-3DJg?t=535
Online Security Company – Lead Gen
https://youtu.be/JlwKof-3DJg?t=741
At Home Maids – Lead Gen – Cleaning
https://youtu.be/JlwKof-3DJg?t=1059
Viking Secret – eCommerce – Skin (Advertorial)
https://youtu.be/JlwKof-3DJg?t=1501
Health and Fitness Landing Page Best Practices and More Landing Page Audits
17/12/2019
https://www.youtube.com/watch?v=6Sk74aUnrno
SuperPayIt – Lead Gen – Online Payment Service
https://youtu.be/6Sk74aUnrno?t=74
Dog Naturals (v3) – eCommerce – Pets
https://youtu.be/6Sk74aUnrno?t=568
Real Beats – eCommerce – Music
https://youtu.be/6Sk74aUnrno?t=691
DontPort – eCommerce – Mobile / SIM Card
https://youtu.be/6Sk74aUnrno?t=1142
The Click Saver – Lead Gen – Marketing
https://youtu.be/6Sk74aUnrno?t=1713
Fit Tone Project – Lead Gen – Health
https://youtu.be/6Sk74aUnrno?t=2197
Pet Product Landing Page Best Practices and More Landing Page Audits
08/01/2020
https://youtu.be/b5IDEvUMxZQ
Honest Paws – eCommerce – CBD / Pets
https://youtu.be/b5IDEvUMxZQ?t=70
WriteMyEssay – Lead Gen - Services
https://youtu.be/b5IDEvUMxZQ?t=720
SmartNinja – Lead Gen – Kids
https://youtu.be/b5IDEvUMxZQ?t=1184
IntelliNature – eCommerce – Health
https://youtu.be/b5IDEvUMxZQ?t=1522
CanalTownElectric – Lead Gen – Electrician
https://youtu.be/b5IDEvUMxZQ?t=1984
Product Sales Page Best Practises and More Landing Page Audits
26/02/2020
https://youtu.be/i36gq5eKrB4
HomeShieldPM – Lead Gen – Real Estate
https://youtu.be/i36gq5eKrB4?t=61
Neck Sling – eCommerce - Health
https://youtu.be/i36gq5eKrB4?t=570
Gambler's Wallet – eCommerce - Wallet
https://youtu.be/i36gq5eKrB4?t=981
Your Clean Space – Lead Gen – Cleaning
https://youtu.be/i36gq5eKrB4?t=1134
Ceroface – Ecommerce – Health
https://youtu.be/i36gq5eKrB4?t=1453
SuperBubble – eCommerce – Education / Finance
https://youtu.be/i36gq5eKrB4?t=1886
Pmi Laboratories – Lead Gen – Affiliate / Health
https://youtu.be/i36gq5eKrB4?t=2075
Tai Chi for old people – eCommerce - Education
https://youtu.be/i36gq5eKrB4?t=2368
Fitness Product Landing Page Best Practices and More Landing Page Audits
17/03/2020
https://youtu.be/lhLFDIa-NEQ
PilGrim – eCommerce – Health
https://youtu.be/lhLFDIa-NEQ?t=187
Grand National – Lead Gen – Hair Treatment
https://youtu.be/lhLFDIa-NEQ?t=812
Pulse Guns – eCommerce – Workout
https://youtu.be/lhLFDIa-NEQ?t=1218
CarFi – Lead Gen – Finance (Car Loans)
https://youtu.be/lhLFDIa-NEQ?t=1800
DesignHero – Lead Gen - Marketing
https://youtu.be/lhLFDIa-NEQ?t=2169
ProBack – Lead Gen - Heath
https://youtu.be/lhLFDIa-NEQ?t=2485
Apprendre Yoga – eCommerce – Education/Health
https://youtu.be/lhLFDIa-NEQ?t=2780
Arcido – eCommerce - Travel
https://youtu.be/lhLFDIa-NEQ?t=2997
Dropshipping Landing Page Best Practices and More Landing Page Audits
31/03/2020
https://youtu.be/4SsMKChn5ng
WiftyShop – eCommerce / Dropshipping – Straps for watches
https://youtu.be/4SsMKChn5ng?t=410
Lumitter – eCommerce – Solar Panel
https://youtu.be/4SsMKChn5ng?t=1221
Sabinetek – eCommerce – Audio
https://youtu.be/4SsMKChn5ng?t=1744
QuoteSolver.com – Lead Gen - Funeral
https://youtu.be/4SsMKChn5ng?t=2360
Unique Collars for Unique Dogs – eCommerce - Pets
https://youtu.be/4SsMKChn5ng?t=2700
Paterson Pro – Lead Gen – Cleaning
https://youtu.be/4SsMKChn5ng?t=3211
Gym Membership Landing Page Best Practices and More Landing Page Audits
01/04/2020
https://youtu.be/bWpJwoBRyj4
Dianz Boutique – eCommerce - Clothes
https://youtu.be/bWpJwoBRyj4?t=123
CareersByDesign – Lead Gen - Consulting
https://youtu.be/bWpJwoBRyj4?t=588
Toraio – eComerce – Audio
https://youtu.be/bWpJwoBRyj4?t=1201
Impact Glass Creations – LeadGen – Trophies Manufacturing
https://youtu.be/bWpJwoBRyj4?t=1775
Campaign Sharks – Lean Gen - Workout
https://youtu.be/bWpJwoBRyj4?t=2267
MakerKids – Lead Gen - Education
https://youtu.be/bWpJwoBRyj4?t=2775
OneClickClass – eCommerce - Education
https://youtu.be/bWpJwoBRyj4?t=3310
Gym Equipment Landing Page Best Practices and More Landing Page Audits
20/04/2020
https://youtu.be/IbBCB-YvTfE
WodRepair – eCommerce – Workout product
https://youtu.be/IbBCB-YvTfE?t=154
Growth - Lead Gen – Marketing
https://youtu.be/IbBCB-YvTfE?t=935
https://youtu.be/IbBCB-YvTfE?t=1533 (mobile version)
DivineMinds – Lead Gen – Education
https://youtu.be/IbBCB-YvTfE?t=1235
MakerKids – Lead Gen - Education
https://youtu.be/IbBCB-YvTfE?t=1666
BlingParis – eCommerce - Workout
https://youtu.be/IbBCB-YvTfE?t=2018
Food Supplement Landing Page Best Practices and More Landing Page Audits
28/04/2020
https://youtu.be/uTnYmhUt5eI
Animation Explainer Videos – Lead Gen – Marketing
https://youtu.be/uTnYmhUt5eI?t=126
Twnty5 – eCommerce – Emergency Food
https://youtu.be/uTnYmhUt5eI?t=640
Organize – eCommerce - Kitchen
https://youtu.be/uTnYmhUt5eI?t=1307
InstantAngle – eCommerce – Smartphone kit
https://youtu.be/uTnYmhUt5eI?t=1588
AireNebulizer – eCommerce - Health
https://youtu.be/uTnYmhUt5eI?t=1906
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Ever wondered why the copy on your website isn't helping convert visitors to leads or sales? Here are some quick tips from our team! Sometimes small changes can make such a big difference.
#copywriting #websitedesign #landingpages
What is Social Proof and Why do I NEED it on my website?
Check out our most recent blog: https://landingpageguys.com/education/do-i-really-need-social-proof/ to see how having something as simple as social proof on your page can stop users going elsewhere.
In this blog we explore why you NEED social proof and also how social media can be life-changing for you or your company.
Here's a sneak peak: Social proof is the influence that the actions and attitudes of the people around us (either online or in real life) have on our own behaviour.
The “proof” element is the idea that if other people are doing something (or saying something), it must be correct. Hopefully you can see where I’m going with this.
As a customer and user of services you really trust products and services that are liked by others.
You trust those with “Social Proof”.
What we mean by this is that you wouldn’t order food from a one star restaurant, would you?
You see that it has one star and immediately you associate that with it being bad.
A negative experience.
But..
4 stars ⭐⭐⭐⭐
5 stars⭐⭐⭐⭐⭐
You would order from there though? Wouldn’t you.
However, social proof goes further than that in our eyes. You are not going to trust someone contacting you from a company if they are nowhere to be found online! Go to https://landingpageguys.com/educatio...-social-proof/ to read more.
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What is a Landing Page?
A landing page is a page designed with one very specific goal in mind and everything on the page effectively flows to ensure the user takes that desired action and completes that goal.
The goal could be that you want to make a sale, collect a lead, get an email address etc. The overall goal of a landing page is to get that user to convert.
If you can get your landing page to convert highly and correctly then you’re looking at marketing dollars back in your pocket. If you’re spending money per click (PPC) then each click is very important. We specialise in creating landing pages that convert!
When creating a Landing Page it is important to have your goal in mind.
Let's take a look at what type of landing pages we can create, based on your goal.
Direct Response Sales Page
Direct response Sales Pages are often used for E-Commerce stores and it's a very clean and targeted way to sell one of your products directly to a consumer.
What we find with most e-comm store owners is that they want to utilise our service to increase their conversion rates and they are often sending paid traffic to a product page directly on their E-Commerce store.
There are many issues with this, firstly that they are dropped straight into the store and their are many traffic leaks and ways for the user to exit the page - they've got different navigation links, links to other products, social media links, contact links etc. This is distracting the user and leading away from the core action of the page, which in this case is "add to cart" or "buy now", the main goal of the page is the actual sale of the product. It's our job to ensure that your customers click that link.
We do everything possible on your page to make them convert.
In the video you see an extremely high performing page we created for one of our clients "Socket Shelf". Prior to using our services Socket Shelf had a store where they were selling multiple products and their page was full of distractions, we've taken our core design and development principles and applied them to this sales page to get rid of distractions and emphasise the main call to action which in their case is "Order Now".
It's our job to take a specific product and build out a direct response sales page on our clients domain and on their platform. These sales pages are built to convert.
Some tips for your sales page include:
- Talk about benefits of the product, not features. People want to know how your product or service can benefit them!
- Use an odd number of bullet points in your copy! Don't ask us why, but this converts better!
- Provide Social Proof above the fold! (If you're not sure what social proof is then click here to read our blog on Social Proof)
- Utilise a FAQ (Frequently Asked Questions Section) as to not
If you need a sales page contact greg@landingpageguys.com or liza@landingpageguys.com to start your journey to high conversions!
Sales Funnels
Moving onto sales funnels, they have a very similar set up to the sales page however there is more control with the full flow of the whole order process.
With a sales funnel we have the landing page that sits on the front of things and again this is very tailored to the single goal of a sale. Then following that we also have control over the checkout page and any potential up-sells or down-sells that go with it and then the confirmation page.
Direct Response Sales Pages are often tagged onto platforms where we don't usually have that control or where the client has an existing cart check out process in place that is converting and works for them. The Sales Funnel is when we're taking a product and maybe bringing it online, maybe we're improving on an existing product, or maybe we're getting someone set up with our sales funnel from scratch.
If setting someone up from scratch we would integrate into some form of platform or CRM whereby we have control over the whole process. As an example: we wouldn't have control over the process on
Ecommerce Stores
E-commerce stores are different to Sales Pages, Sales pages usually lead onto E-commerce stores to minimise distractions, E-commerce stores usually have a bigger focus, they not only need to tell the users about the company, they also need to display the full product offerings and information about the products. There will be effectively more distractions on an e-commerce store but that doesn’t mean we can’t tailor it to conversions and product sales. E-commerce stores can still be conversion orientated but they serve a completely different purpose to a sales page.
Single Step Lead Gen
Single Step Lead Gen Pages - what a mouthful, but actually they are very simplistic and it does exactly what it says on the tin. The main goal on this page is to capture a lead - the main difference between a single step and a multi-step lead gen page is what happens on page one. Which we go into more detail in the next section about multi-step lead gen pages.
Firstly when creating a Single Step Lead Gen page. Make sure your page follows the AIDA Principle (Attention, Interest, Desire and Action) - show benefits of the offering, show social proof and repeat your call to action.
Some tips for your single step lead gen page are... keep your form simple with not too many fields and only capture the information that you need.
Multi-Step Lead Gen
As we've discussed, Multi-step Lead Generation pages have the same goal as Single Step Lead Generation Pages (to capture a lead) but what sets them apart?
It's effectively the form flow. On a single step lead gen page you have all the fields on one form. It could be two or ten fields questions on there, but they all stay on that single form. Multi-step... you've guessed it, they have multiple questions/steps. What is proven to work however is a single question per step.
You may want to use multi-step if you have a number of complex questions. This works well as you can get the user in the flow by getting them to answer some easy questions first then moving onto the more complex ones.
Advertorials
Advertorials are effectively pre-sells for Landing Pages. Advertorials are an informational way of getting your user warmed up for your offering. They are usually displayed in the format of some kind of news site or article/blog and they provide information to warm people to a product (usually written from a third party prospective). Advertorials often lead onto a sales page.
Minisites
Minisites or microsites are a more informative landing page. A lot of companies will have their main site and then maybe some tailored landing pages for different campaigns. A mini-site sits in-between whereby it can be informative but not distracting. There is most likely more than one goal on these pages.
Websites
Websites, a word you are familiar with, you probably go on at least 5 websites a day. Websites are larger, more informative locations for companies to get across the information they need to, websites generally have more than one goal on them.
If you've enjoyed reading this blog and you don't want to miss out on any information and tips like this in the future join our newsletter here.
We send out one email every month with all the information you need to make your website/landing page successful.
To view this full blog with video resources and examples of specific pages please click here.
What is Autopopulate and why is it useful?
Autopopulate is a great tool you can use on your websites, specifically on your forms on your website! Google autocomplete is a PERFECT example! 🤓
What is Google autocomplete and why is it a good example?
Google Autocomplete is a search feature within Google that allows users to complete searches faster as they are beginning to type. It can be found in Google's search box, the Google app, and anywhere else that has a Google search box. When you begin typing in Google’s search box, the algorithm performs a prediction of possible search queries & shows a drop-down list of related words and phrases.
The search predictions are based on factors like popularity and freshness, and will show:
- The terms you are typing
- Relevant searches you have done in the past (if you are signed in to your Google Account)
- What other people are searching for, such as trending stories
So how can you use this on your forms? 🤔
You can make your system remember details that your potential customer enters so when they get to the next stage they don't have to re-fill them out. For example if you own a car insurance comparison website and have a multi-step form on your website and someone fills out these details on the first step of the form:
Name: Sarah Lease
D.O.B: 15/11/1997
Occupation: Student
Date test was passed: 3/08/2020
No claims bonus in years: 0
Annual or monthly payments?: Monthly
You can then on the next page or step of the form say the following:
"Thank you for starting your journey with us Sarah, we have some great insurance quotes, as this will be your first year of insurance we have a few more questions to fill out. We will only show you quotes from companies that allow monthly payments"
You have used the information Sarah provided to make her journey easier! 🔥
#autopopulate #autocomplete #googleautocomplete #automation
Interesting, but the use case is a bit misleading compared to the title. You are actually using data entered by the user in step 1 to complete step 2. That is not autocomplete, which is predicting the rest of a word a user is typing while he is typing.
Do you have some other use cases to share?
For those interested, the HTML markup allows to do autocomplete without any JS when you have a fix list of items.
https://www.w3schools.com/tags/tag_datalist.asp
Not fully supported by old browsers, but things are moving in the right direction.
https://caniuse.com/#search=datalist
Have you ever been so frustrated reading something that is full of technical terminology that you just don't understand? So frustrated you wanted to drop-kick your laptop out of the window? We feel your pain...
We have the solution for you.
Marketing Executive Kiera and Co-founder Andy have teamed up to bring you a Landing Page Dictionary, with definitions to loads of words so you can "Learn the Landing page Lingo". Let's get started.
View the full blog/dictionary post by clicking here!
Here is an example of some of the blog:
AIDA
AIDA is an acronym for Attention, Desire, Interest, Action which is the preferred and prescribed user journey that a visitor will take when navigating a landing page. It helps to structure the sections in a logical order.
Advertorial
A landing page that takes the form of an article (be it news, blog etc) that aims to educate the user on the benefits of service or product prior to encouraging the user to click through to a landing page (lead generation, sales page etc) See an example of an Advertorial page we have created below.
We hope you have enjoyed this short snippet of our "Learn the Lingo Blog/Landing Page Dictionary".
To read the full blog and become a landing page expert click here!
#landingpage #landingpage s #aida #advertorial #dictionary #definitions
Please see below a blog of ours!
It's part three of our "Landing Pages From Scratch Series" - in this series where we will be taking you from zero to hero and crafting a high converting landing page from the ground up.
In each lesson we'll take you through the core principles required to formulate the perfect page and get your campaign off to a strong start.
Welcome to part 3 of the 'Landing Pages from Scratch' series. In part 1 and 2, we covered the planning and designing stages of the process to help determine your user base, their intent, where they're coming from and how you're going to target them.
Now comes the fun part! We're going to start structuring and designing your landing page so that it speaks to your visitor and gets them taking that all important action.
Optimise your load speed
Load speed optimisation is crucial on a landing page, you can put all the hard work that exists in the entire world into your design and then it could end up being a waste of time if your page doesn't load fast enough. If you're also spending money on advertising and using PPC then every click counts. Did you know that 47 percent of consumers expect a web page to load in two seconds or less? Furthermore 40 percent of consumers will wait no more than three seconds for a web page to render before abandoning the site.
So load speed... pretty important!
Two services you can use to test your load speed as well as local testing are:
GTMetrix and Pingdom.
These websites analyse your page or website and give you some recommendations such as optimising images, coding changes etc in order to get your load speed down to the lowest possible time.
Now we've got load speed covered, let's move onto responsive optimisation.
Responsive Optimisation.
Mobile Optimisation!!! That's all. No seriously, don't let your page just be transferred from desktop to mobile, make sure you take the time to actually plan out the mobile version of your website so it looks tailored to that specific device and it makes sense.
Make sure everything displays as it should - fonts are loading, padding is correct, images are in the right place, buttons and links are functioning. Go through your page as if you were your customer and go through the journey and ensure it makes sense and that the mobile version of your website follows the AIDA principle also. To read more about the AIDA Principle click here.
Cross-browser compatibility
Cross browser compatibility is essential if you want to make sure everybody can view your website in the same way. You could be losing out on sales or enquiries if some visitors can't access some or all of the features of your website. Some popular browser's include Google Chrome, Safari, Firefox, Samsung Internet, Opera etc. https://www.browserstack.com/ is a great website you can use to test your website across all browsers.
Clean and Lightweight Code
This is so important as it has a knock on effect to everything that we've gone through above - the base of your code effects everything from load speed, responsiveness, cross-browser compatibility etc. We offer you a small but very important piece of advice in terms of coding - don't put in any code that doesn't need to be there or that you don't use. Don't bloat the code and don't keep something in there for the sake of it being in there. You can use a validator such as WC3 Validator to check your code for conflicts, however we will warn you to not get too hung up on this as you may get conflicts due to third party scripts or plug-ins etc. Generally, the less conflicts you can get on your code then the better.
Meta Information
This is something that can be missed on some websites, but it's a very quick and simple way to ensure that you are more visible on SERP's (Search Engine Results Pages).
Metadata and information is used by browsers (how to display content or reload page), search engines (keywords), and other web services.
Your meta information includes things like your favicon and webpage title, logo etc - making sure they all match, using the same logo for your favicon as you do on your website, using the same webpage title as your tagline etc.
Use Dynamic Effects
Dynamic effects are really good to use - they have a positive impact on the way users react with a page. As long as they are not adding to the weight of the code then that's great! Go ahead!
So what are dynamic effects?
Dynamic effects can include anything and everything but here are some examples:
- A button changing colour when your mouse scrolls over it
- Elements and sections loading whilst you are scrolling down the page
- Having your terms and conditions in a 'lightbox' pop up window so when the user wants/needs to read it they DON'T NEED TO LEAVE THE PAGE. Which we will keep drilling into you throughout our blogs as its so important.
Watch the video above to see some of these dynamic effects in action.
Fix your CTA whilst scrolling
Fix your call-to-action button to your users mobile screen whilst they scroll - the positioning we recommend fixing the button is at the bottom of the screen as this is close to the user's thumbs and makes taking action even easier for your customer.
Form Validation
This will mainly be useful for you have created a lead generation landing page, but it's also still relevant on all pages and is really good to know because at some point you might want a form on your website or page.
Here are our tips for Form Validation:
Get rid of those bog-standard javascript prompts, highlight fields with user friendly messages instead (using the correct amount of digits in a Phone Number field, entering the Date of Birth within a specific window if they have to be over a certain age etc). Validate.JS is a great library you can use to validate Javascript objects, we highly recommend using this.
You're almost at the end of your Landing Pages from Scratch journey, there's only one more blog left until you'll be creating a masterpiece.
Next blog in the series will be coming soon!
There are video examples to accompany each of these points, you can view our full blog by clicking here!
Hey guys! It's Kiera here, Marketing Executive at Landing Page Guys.
I thought I'd share some essential tips with you so you can make your landing page look amazing!
The section above the fold on your landing page is called the Hero Section, the hero section is home to the critical elements.
The top 5 things that need to be above the fold on your page are:
1) Headline
2) Supporting Headline
3) Bullet Points
4) Testimonial
5) Call To Action (CTA)
Let's go into more detail on the above... Your HEADLINE needs to be attention capturing but clear and simple. You only have 3 seconds to capture your website go-er's attention.
Your supporting headline should interest the user, zero in on a common pain point for your target audience and address how your product/service helps them.
Your bullet points should be an odd number, not an even. It converts better! Trust us. In these bullet points explain the benefits of your product or service because features only tell your audience what the product/service does but benefits SELL!
Your testimonial is so important! Don't underestimate the power of Social Proof. NEVER give your customers a chance to go elsewhere and look for proof of your services...everything that they need should be on your page. A simple testimonial or two or three with FIVE coloured stars and a REAL PHOTOGRAPH is all you need for your customers to trust you. The photographs give your testimonial more credibility.
Your CTA (Call To Action) Button should have an emoji on it and should explain what happens on click, for example: "Go to Checkout". Bonus Tip: You should add a fixed CTA button on mobile websites so when your visitor is scrolling down your page they always have the option to click.
#conversionrate #landingpage #landingpage s
The AIDA Principle: The Ultimate Guide
Kiera here, Marketing Executive at Landing Page Guys and I'm going to take you through how you should lay out your landing page utilising the AIDA Principle.
Before your customer even sets a virtual foot on your page, you need to ensure that your page loads timely! A slow loading page = lost customers!
To read more on how you can develop your landing page including load speed, responsive optimisation and cross-browser compatibility go to our website and read our blog called:
Developing your Landing Page – Landing Pages From Scratch Series
Let's get started on the AIDA Principle. Your landing page should take your customer on a journey…. the journey of AIDA.
Attention, Interest, Desire and Action.
Attention
Strictly speaking above the fold of your landing page you should be focused on getting your customers ATTENTION.
How can I get their attention?
A Bold Clear Headline
Talk about the benefits of your product/service here and NOT the features.
Here are some more pro copywriting tips for your website
1) Think about your Customer’s Pain Points. Then you can market the problem and sell the solution.
2) Focus on Selling the Solution, not Products. Your products are the solution though
You understand?
3) Ask yourself why you are the best option? Just because your solution can solve their business challenge, it doesn’t mean you have the only solution on the market. You need to be able to position yourself against your competitors and convince the prospective customer that your solution is the best one.
4) Use power words to entice your customers! Words such as skyrocket or life-changing.
Bullet Points
Bullet points are a short and easy way to convey the information you need to, an odd amount of bullet points converts better than even! We have no idea why, it turns out everyone likes things just slightly on the odd side of life.
So, an ODD number of bullet points is a great idea for your page.
A Photograph Of Your Product/Service
Did you know that adding visuals to your landing page can increase engagement by up to 94%?
So get those photographs uploaded, make sure they are positioned well and easily viewable on your page.
There has been some research showing that point of view product images work really well as your users will picture themselves using your product or service. Don't forget to compress images and videos that are high quality so they don't slow your page load speed down.
Interest
So we have their attention, now we need to peak our customers interest.
You need to outline in this section how EASY it is for your customer to get your product/service and what it will do for them/how it BENEFITS them as mentioned above.
One great way to do this is using video. Another way to do this is doing a 'step 1, step 2, step 3' (seen below).
Show your customers how easy it is to order from you or use your service. Tell them about any deals you have for new customers.
Peak their interest.
Take a look at an example from a website we have designed below:
Above you see an example of the 'step one, two and three', showing your customers just how easy it is for them to pick you.
Creating and keeping their interest is usually the hardest part. Make sure that the information you have on your page is broken up into sections or bullet points like we've mentioned above and it's easy to read, with interesting subheadings and visuals.
Focus on what is most relevant for your target market in relation to your product or service, and only convey the most important message you want to communicate to consumers. How it benefits them!
Desire
Now that the consumer is interested in your product or service, they know how it is going to benefit them we need to get them to really want it! How do we do this? Social proof and trust proof.
Long story short people trust other people. Hear me out with this - would you rather pick a restaurant with 2 good reviews or one with 100 good reviews?
It’s extremely important to have Social Proof and Trust Proof. We live in an age where if i’m a customer 9 times out of 10 I will go and do some research on your product. I’ll go on google or bing and type ‘review’ and your company name. If I'm about to do this as a customer, you've already failed as a company.
But why?
NEVER GIVE THE CUSTOMER AN EXCUSE TO LEAVE YOUR PAGE!
You should put the ’social proof’ on your page, readily available to them. A testimonial, a review, 5 stars, a photograph etc should be ABOVE THE FOLD on your landing page ready for your customers to look at!
Take a look at our home page, can you spot the testimonial, the 5 stars and the real photograph?
We know that you've spotted it by now! So what does it have?
A testimonial ✅
A real photograph ✅
A name ✅
5 stars ✅
This tiny testimonial along with the text underneath saying 'we have hundreds of 5 star reviews' automatically puts your customers mind at ease, they no longer feel the need to search the web for proof on you.
Well done, you've officially kept this customer on your page for longer than 3 seconds, it's looking good for you but the customer journey isn't over just yet because next up on our list is trust proof.
What is trust proof? It’s giving people a reason to trust you.
Normally this is done by supporting icons. See this example here:
In the header on the right hand side on this website they have placed trust seals such as a Money back guarantees, a Paypal Verified sticker, McAfee Secure sticker etc. Other examples of trust seals and security seals you could place in your header or on your checkout page are here:
Would you buy from them considering they now look very secure? I would.
These small trust seals are something that as a customer you probably don't pay much attention to, however you would notice if they weren't there.
These seals are how you show your customers that you’re a trusted business.
As a side note, if you have a checkout page you NEED to put SSL and security seals on it!
Action
Last but not least, the all important action. Our overall aim is to get our customer to the point where they complete the action we want them to, whether its filling out a form, making a phone call or paying for our product/service.
Here's where our VERY IMPORTANT call-to-action comes in. We have a few simple but important tips in the images below, take a look before we go into more detail.
Personalising your call to action adds something extra to it!
By saying 'Get Mine Now ' you are convincing the customer that it can be theirs so easily, they just need to click your CTA button.
Another big tip to get you started when choosing your CTA is...
DON'T FORGET to put an emoji on your CTA button!
It may sound crazy but putting an emoji on your call to action buttons is guaranteed to up your conversions. ⬆️
Some great examples are shown below:
Your call-to-action should be straight to the point and easy to follow, don't have mixed messages on your page >>> don't ask them to fill out a form at the top of your page above the fold and then ask them to "Add to cart" half way down the page. Have you ever heard of the phrase KISS? It means Keep It Simple Stupid and it really does work! Keep it simple
We hope you've enjoyed reading this blog to view the full blog click here
#landingpage #AIDA #CallToAction
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