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when competitors' website don't exist...? (4)

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Hi,

While checking competitors' native ads at affbank.com, I see lots of their landing pages don't exist or just got parked even though affbank shows it's been only 2-4 months. According to similar webs, the websites got lots of traffic 500k-800k visitors/mo within about 2 months Jan-March and then the traffic dropped drastically afterward. Is this an indication that the offer turned out to be a failure, the campaign has been paused after testing?

I haven't tried native ads yet because I heard it requires a min $1000 ad spend/day and thought it's probably not good for testing. Can native campaigns tend to fail because of its high cost leading to negative ROI even though the product is in huge demand, has high search volume according to Google trend?

Many thanks!

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There could be several reasons for this.

My bet would be, since you mentioned the traffic spike and then decrease, that someone was simply buying lots of ads and sending the traffic to a particular LP and that LP either stopped performing so they stopped promoting it, or it got flagged by some spam/mallware/safebrowsing tool, so they took it down as it no longer made sense for it to be promoted.

This happens a lot, some of the tools are more sensitive than necessary, so domains get flagged and people stop using them. When that happens, they might park them and monetize the leftover traffic that lands on them from one reason or next.

Another option would be that you get redirected to a "parked" page, since there are some targeting filters active on the LP that you do not meet... GEO, OS, carrier etc... But assuming that the similarweb stats is at least somewhat accurate, it's likely one of the reasons I mentioned earlier.

Any product can fail if the funnel isn't right, not just on native, but on any traffic source.

What you are mentioning can happen too, based on what the competition is promoting on the same placements. Some verticals are simply able to produce higher earnings per 1000 impressions than others. So if a placement is occupied with some high earning vertical, you will likely not be able to compete with a product that's a slower performer. But again, this is the same on all sources, not just native.

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Hi Matuloo, Thanks for sharing your insights.

=> As far as I'm aware, most advertisers don't spend a budget to drive 500k-1M visitors within 1-2months just for testing on other ad platforms like FB, Google ads, do they?
So I was wondering if risking that much traffic/budget just for testing is normal or required for native ads particularly...

If a domain got flagged while the campaign still has potential to be successful, then they can just redirect to another domain?

Thanks!

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When checking at the traffic data to find out about an offer, on native as well as any other source, it would be best to check the offer page, rather than other affiliates landing pages. This because an affiliate may just drop the offer for several reasons unknown and not visible on competitive intelligence tools.

Try to focus on the offer page and look for some stable numbers over there. And in case you see a huge drop in the offer page traffic, it could mean that the offer either died out, or the advertiser changes their domains.
It can happen quite often that affiliates may face difficulties approving their campaigns due to the offer they are promoting. Just consider the situations where Facebook or Taboola don’t allow a specific product on their network due to the negative user feedback.

This is not true that you need to spend $1000/day on native. $100/day would be just enough for a mainstream leadgen offer. Just try to get some preliminary information about the offer before sending any traffic to it. Making some initial calculations about the offer will make things easier during the testing phase as well as on the long run.

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