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Mastering Pop Sweeps with Binom (29)


06-08-2020 06:21 PM #1 mbluemoon (Member)
Mastering Pop Sweeps with Binom

Hi everyone!

Binom has been kind enough to support my AM adventures and has suggested starting a new thread since the 2 month hiatus, a blank slate so to speak. Since they've been super helpful with postback issues, lander issues, and a whole bunch of other issues I pretty much take their word for it.

So to kick off the new start, my haka campaigns in BO, MM, IL have shown some progress despite me launching them in 8pm-11pm local time:



Question for the forum, should I have launched these around 5pm or earlier local time?

My understanding of CPA campaigns is that the performance in the first hour is critical in getting more volume, if there are no leads in the first hour then you get less volume. Since it's running 24hrs, would it matter much if volume drops later as opposed to the first few hours?

Apart from that I still have adult offers to test so later this week will run them at an earlier time and compare the results.



That's all for now!


06-09-2020 03:55 PM #2 mbluemoon (Member)

Hi everyone,

The haka offers ended up like this yesterday:

Lebanon looks good, I used the stat sig calculator to cut one of the offers <1% but the rest hasn't gathered enough data yet. Some of the offers are around 2-5% so will run another day to check if I can cut them.

Today the ZA camp performed like this:

-74% today, -75% yesterday

Each carrier camp performed differently:

I cut the carrier at -85% ROI because it was just too bad.

Then for vodacom I selected Chrome browser since it had the most volume and conversions:


In mtn I selected Chrome and Android Webview because it had most volume and conversions:


Those are all the changes I made today, there were no bot zones and I didn't BL zones in loss by 1x payout or more since they may get better due to targeting.

That's the end for today.


06-10-2020 07:55 PM #3 mbluemoon (Member)

Got a nice update today:

Haka offers performed good, after 3 days of testing I got a nice WL out of IL and LB:

Based on performance over last 3 days, 3 iphone offers converted similarly well for me to run LB on lower bid in CPAg again. I estimated daily profits based on total green placements over last 3 days and it came out to $3/day so it has potential. The other 3 I stopped.


The ZA camp improved a little bit after isolating carriers but it didn't have enough green placements to warrant more testing. Stopped.


For fun I ran a DE offer on advertizer CPA. Similar to how affiliatecase did his CPA case studies. So far, it's green and spend is 0 on the traffic source too.

I've set up campaigns for haka's iphone offers on other similar geos, and also adult offer on LB since it seems to be doing well currently. After this test the results in the carrier settings matched up exactly like the recommendations my AM said. So now I'll be doing CPAg with carriers selected if that info is available.

That's all she wrote.


06-11-2020 05:05 AM #4 jaybot (Veteran Member)

Quote Originally Posted by mbluemoon View Post
Got a nice update today:

Haka offers performed good, after 3 days of testing I got a nice WL out of IL and LB:

Based on performance over last 3 days, 3 iphone offers converted similarly well for me to run LB on lower bid in CPAg again. I estimated daily profits based on total green placements over last 3 days and it came out to $3/day so it has potential. The other 3 I stopped.


The ZA camp improved a little bit after isolating carriers but it didn't have enough green placements to warrant more testing. Stopped.


For fun I ran a DE offer on advertizer CPA. Similar to how affiliatecase did his CPA case studies. So far, it's green and spend is 0 on the traffic source too.

I've set up campaigns for haka's iphone offers on other similar geos, and also adult offer on LB since it seems to be doing well currently. After this test the results in the carrier settings matched up exactly like the recommendations my AM said. So now I'll be doing CPAg with carriers selected if that info is available.

That's all she wrote.
What CPA % did you set on advertizer? Make sure your postback is setup correctly, spend shouldn't be 0.


06-12-2020 02:25 AM #5 mbluemoon (Member)

Funny you asked, I looked through the FAQ on advertizer and it was difficult to understand. So I asked Binom because they usually have all the answers! *Shout out to support* Hope they can help out.

CPA of 85%. But on Advertizer spend is 0 as well.... go figure...



I found another GEO doing really well with $6.77 profit today. Advertizer camp converted again which is nice but spend on ts is still 0.

Campaign 434 was FR, it got conversions but I lost $5 and ROI is -60%. I think according to twinaxe with a low payout like this he would pause camps in loss by a few dollars...so I did the same. Since the other ones are only a bit in loss I'll test more.

This is turning out a lot better than I thought, not because of the profits (which is nice) but because I can see a repeatable process with direct linking CPAg campaigns.

Hope you guys liked this, that's all for tonight.


06-12-2020 05:39 PM #6 twinaxe (Senior Moderator)

For fun I ran a DE offer on advertizer CPA. Similar to how affiliatecase did his CPA case studies. So far, it's green and spend is 0 on the traffic source too.
Then there is something wrong with your setup.

Did you set the CPA that you use in Advertizer in the Binom campaign settings as well?


06-12-2020 10:10 PM #7 mbluemoon (Member)

OH... no I did not. I always relied on manually updating the costs. Thanks for pointing this out Twinaxe, much appreciated! Will continue to run Haka offers and test more GEO + traffic combinations.

Binom support also helped me with the postback tokens a bit, will see if it works.


Today volume dropped a lot on a few GEOs, but the cost isn't so bad that I need to pause it. I figure it's just volatile since this kind of performance happened several days ago too.

Testing a vpn natifico offer on selfadvertiser since it's pretty close to the haka offers. Direct link + easy flow, offer available in multiple GEOs.

Not too much else to share, I'd like to run on Advertizer more since they seem to have good traffic so will be figuring out the postback soon.

That's it!


06-13-2020 10:30 PM #8 mbluemoon (Member)

My postback got fixed on advertizer and the spend is showing correctly too. After letting my campaigns run for 2 - 3 days I collected the WL zones and cut bad performing camps. There are some slightly profitable ones left:




I'm happy to see the vpn offer converting and scaled the haka offers over to Advertizer.
The next step is starting smartcpm with the WL zones.

That's all.


06-15-2020 06:09 PM #9 twinaxe (Senior Moderator)

My postback got fixed on advertizer and the spend is showing correctly too. After letting my campaigns run for 2 - 3 days I collected the WL zones and cut bad performing camps. There are some slightly profitable ones left:
Great man, greens looks always better than red

Keep us updated


06-16-2020 11:04 PM #10 mbluemoon (Member)

Quick update today:


Started a new campaign in Mongolia and a few Tier 3/4s bunched together. Jamaica campaign finally dropped to red so I cloned it at the same settings today, will see if it gets better tomorrow. Running 2 PH cc sub offers but haven't had any conversions yet.

If it weren't for those two PH campaigns I'd be green overall:



Still running the Haka offers, but it seems like the CR is going down, will try to bid higher for better traffic.

I tested the WL zones on smartCPM but the Haka offers didn't convert after $3 so I stopped it. Testing some low payout SOIs in ZA and ID now.

That's it.


06-17-2020 01:44 PM #11 twinaxe (Senior Moderator)

Running 2 PH cc sub offers but haven't had any conversions yet.
How did you decide to run the offers?

Still running the Haka offers, but it seems like the CR is going down, will try to bid higher for better traffic.
There are also performance swings sometimes.

Then suddenly a good geo or carrier isn´t performing that good anymore but often they come back some time later.


06-17-2020 02:35 PM #12 mbluemoon (Member)

My mastermind group was talking about these cc subs and apparently they're doing really well. So we decided to test them out. It's been a few days already and I'm using the WL zones to limit my losses.

Would you stop the campaign if they go into the red and then test a few days later?


06-19-2020 12:27 PM #13 twinaxe (Senior Moderator)

Would you stop the campaign if they go into the red and then test a few days later?
When it´s not worth it then it´s not worth it.

No need to re-test it few days later.

Usually it doesn´t happen that often that the performance then magically takes off


06-19-2020 10:51 PM #14 mbluemoon (Member)

Update to end the working week:


JM and DE are hanging in there, seems like performance has gone down from the highs of the last few days.


My multi-geo didn't do well today, but I'm confident it'll be green tomorrow since it was yesterday.


Started new CPM campaign for JM and LB consisting of WL zones with the best offer indicated by stat sig. Had another multi-geo campaign that was green early in the day but now red. And testing 2 ZA iphone offers on RON and then cut worst placements from there.
I had 2 PH cc subs, but all the zones had 8K-10K impressions without conversions so I just stopped them.


Ran VPN offer on new GEOs and cloned ID but they got less traffic than before. Same targeting, bid minimum for each GEO, multiplier set to X3, bid 80%. If anyone can tell me what's up with that I'd be happy to know

The propeller CPA goal webinar is set to come out next week for anyone who missed it. I'll be sure to watch it once it's out.

That's all.


06-20-2020 05:14 PM #15 twinaxe (Senior Moderator)

My multi-geo didn't do well today, but I'm confident it'll be green tomorrow since it was yesterday.
In most cases single geo is better than multi geo.


06-20-2020 06:41 PM #16 jaybot (Veteran Member)

Quote Originally Posted by twinaxe View Post
In most cases single geo is better than multi geo.
Most.

I'll say that Haka offers do well in some pretty obscure, low-volume geos, so it actually works well to lump them together in a multi-geo campaign.

If you notice one geo from the batch doing particularly well, you can always single them out into their own campaign.


06-23-2020 08:05 PM #17 mbluemoon (Member)

Sorry for the silence the last few days, my STM subscription didn't renew on time.

I went back and reviewed what worked best and it turns out the ZA cc subs had the most profit so I restarted the most promising offer:

$2.29 profit running on all my ZA WL zones, will be cutting zones and adjusting bids in the coming week.


Haka campaigns took a dip today so I just paused them mid-day.
Testing SG and UK with grocery gift card SOIs, just cutting bots these last two days and waiting until 2 leads or 5x payout.

The best news is:

German campaign got 15 leads, $5 profit. I split test landers to see if the 0.3sec lag time on the monetizer lander would affect CTR and it doesn't. Therefore, I'm running the same lander with monetizer and without. Two days ago I picked out another offer with the same prize but different payout because it's EPC was higher than the one I'm running, split tested today and there was a small difference in CR and EPC. Too early to tell.

Since I've added monetizer back into the DE lander:
Roughly $6 total profit today

That's it for now.


06-26-2020 02:00 PM #18 twinaxe (Senior Moderator)

Most.

I'll say that Haka offers do well in some pretty obscure, low-volume geos, so it actually works well to lump them together in a multi-geo campaign.

If you notice one geo from the batch doing particularly well, you can always single them out into their own campaign.
Sure, it can absolutely make sense to just put some geos in one campaign for a quick test.

But then they should be similar.

For example it´s not that good to run ID, US and AU in one campaign but running few african or LATAM geos together can work.

Sometimes running several similar geos together can also help to get more volume for lower bids.

Let´s say you have a dating offer that acceps traffic from US, CA, UK, AU and NZ.
Then it could also work to run themall together.

But generally I try to run campaigns at 1 geo per campaign, then it´s also easier (for me) to keep a better overview and it´s easier for optimization.


06-26-2020 09:09 PM #19 mbluemoon (Member)

My previous campaigns sorta died off, so I tested some new ones


Yesterday and today I cut bot zones and collected data for AU.


Testing the same AU offer on Advertizer


JM died off, cloned it again.
DE on Advertizer is still working and I haven't changed anything in it.

I tested a Lidl voucher for GB but it didn't convert. And the ZA cc subs didn't convert either...seems like the trend is nothing's converting.. I'll work on that.

That's all...


06-27-2020 11:52 PM #20 mbluemoon (Member)

Today I have some good results

DE SOI on Advertizer is still doing well:


AU SOI has converted:

I added 4 landers to split test and applied for the rest of AUs iphone xs offers in CD.

The rest of my campaigns didn't convert on Advertizer and Adsterra so it didn't cost anything but I also don't have any others running at the same time.

Still alive, all for today.


06-29-2020 09:06 AM #21 twinaxe (Senior Moderator)

The rest of my campaigns didn't convert on Advertizer and Adsterra so it didn't cost anything
On Adsterra you have to pay CPM during the test stage so even campaigns that don´t convert will cost you money there.


06-29-2020 11:59 PM #22 mbluemoon (Member)

That's a great catch, yeah I actually saw that happen because DE converted with 4 leads in the test phase and it cost $50 but after testing it didn't convert...

Today I just added more of the same offer types and landers to mass test iphone xs and 11 pro in ZA and AU. I hope something clicks since probability of finding a working funnel is higher with more variations.


06-30-2020 08:15 PM #23 mbluemoon (Member)

So today I had a bunch of campaigns go through testing:


Tested about 4 iphone 11 offers and 5 landers. Some of them had different flows from another network so it was separated. Cut bot zones at the end of day.

Monetizer has $3.78 for today from ZA backbutton redirect.

Yesterday I setup rules in my campaigns to clean up traffic. It looks like just gotta test more offers and landers.

That seems to be it.


07-01-2020 04:18 PM #24 twinaxe (Senior Moderator)

It looks like just gotta test more offers and landers.
Where offers are more important than landers.

A good offer will still convert on a mediocre lander.


07-01-2020 09:28 PM #25 mbluemoon (Member)

Awesome, as always I'm glad to get your feedback Twinaxe!


Today several things clicked in my head:
1. I've been testing most SOIs on WIFI since the flow between 3G/WIFI is the same and WIFI is cheaper. I saw that I got 10 conversions on an iphone 11 pro offer so I should test on 3G to further optimize into carriers.
2. Been checking stats for landers, offers, OS, Browsers all morning and I saw enough data to cut the worst performing variables or sort them into their own campaign. The result was conversions came in after peak times and balanced the losses a bit.
3. I've mainly touched the funnel and some OS/Browser/Carrier settings. I figure that after another day or two I can look to see what else I can optimize and test bids to further hone in on profit.
4. If the campaign is still not in the green by that time I can cut zones as a last resort.

My data looks pretty bad right now but I was very happy to see -88% ROI improve to -76% and -49%.

Thank you to you readers who gave this FA the time of day since I seem to be going around in circles. Really appreciate your eyeballs!

That's it for today.


07-02-2020 02:19 AM #26 jaybot (Veteran Member)

Quote Originally Posted by mbluemoon View Post
4. If the campaign is still not in the green by that time I can cut zones as a last resort.
That’s interesting. Cutting zones is my first resort


07-03-2020 12:19 PM #27 twinaxe (Senior Moderator)

3. I've mainly touched the funnel and some OS/Browser/Carrier settings. I figure that after another day or two I can look to see what else I can optimize and test bids to further hone in on profit.
For mobile just keep Android and iOS separated.

And don´t even start with browsers or OS versions.

When you have to "optimize" by such small factors then in 99% the campaign isn´t worth it.

4. If the campaign is still not in the green by that time I can cut zones as a last resort.
When you already have to "optimize" and narrow down things like OS, connection and maybe even browser and then still have to kill zones with good volume just to get a campaign to maybe $2 profit per day then it´s clearly not worth your time.

It doesn´t make sense to spend time and money on campaigns that have to be optimized to death until they cripple on very low volume for only a dollar profit per day.

Then better stop them and continue testing, you need to find campaigns that show good potential already without hardcore optimization.


07-06-2020 08:20 PM #28 mbluemoon (Member)

Hey Twinaxe, thanks for the advice. It seemed like I was testing a lot of offers and maybe if I optimized more then it might help. The second reason is I wanted to practice optimizing campaigns, since it's hard to come across a good offer there aren't a lot of chances to optimize. But you're right in that I should be mass testing the same prizes with same flows.

Last Friday I tested almost all the DE SOI samsung phone offers and it did well:

4 leads, $4.90 profit.

I spent the next 2 days cutting offers and testing the remaining samsung phone offers until I only had 2.
Todays stats:


monetizer:

However I noticed the score in Advertizer dropped to 92% after I launched this second campaign, even though it's profitable my score hasn't gone back up. I've already prepared all the iphone offers but I'm gonna wait a few days and see what happens to my score.

That's it.


07-07-2020 03:33 PM #29 twinaxe (Senior Moderator)

Thanks for the update, great to see your progress.

However I noticed the score in Advertizer dropped to 92% after I launched this second campaign, even though it's profitable my score hasn't gone back up
I don´t know how often the score updates but I don´t check it that often.

When a campaign works it works and when performance slows down and I see that the score drops too low I just stop the campaigns.

But I also had the score at 70% or so for some time when I created many campaigns at once.

When you then get rid of the bad ones it usually gets back into a healthy score fast enough


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