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TheOptimizer Native Goes Beast Mode ON! (7)

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I believe that those of you who are already using TheOptimizer Native to automate their native ads optimization process, know that you can create some really advanced automatic rules - like no other tool out there can.

But, for us that was not enough! That is why on our latest update we have released some really cool rule conditions that will make your life a lot easier!

Introducing Avg. Campaign Payout and Campaign level metrics for Widget, Ads, Section rules



The average campaign offer payout is automatically calculated by TheOptimizer based on the revenue and number of conversions pulled by your tracker. Also, if you don't have any conversions yet, you can simply specify the payout value for each of your campaigns, so that you can use that metric on your automatic optimization rules.

To give you a better idea of what I'm talking about, consider creating rules that block poor performing widgets using 1x or 2x offer payout rule.



Or maybe you want to go a bit more aggressive and block any widget that spends 0.7x your average offer payout and generate no Landing Page Clicks and No Conversions.



What about scaling up your daily budget on profitable days and scaling it down on poor performing ones?

Automatically Increase Daily Budget


Automatically Decrease Daily Budget



Of course the above are not the only use cases you can benefit from our new automatic optimization rules. You can actually create tens or hundreds of rule variations to fit your campaigns optimization strategy

Checkout our latest webinar replay for more examples and use cases below.




Try our new automatic optimization rules now >>

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Nice additions to an already great tool! Great job guys

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Thanks Matuloo! Our team is working on some other cool updates that will make running native even easier

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Quick update!

Along with the new metrics and rule conditions mentioned in the above post, we've recently added a few more that will make optimization even easier.

eCPM
If you're used to optimize based of your CPM, now you can view your campaigns, site and ad actual CPM value reported in TheOptimizer Native as well as create automatic rules based on this metric.

Landing Page CPC (LP CPC)
Since most native traffic is usually run with landing pages, having a clear idea of what is the actual cost per landing page click, will help a ton in terms of optimization - especially if you optimize based on your offers EPC.
This way you won't need to calculate boring calculations and try to find the sweet spot between the avg. cpc of your campaign and number of landing page clicks, but rather directly use your landing page CPC and compare it against the offer EPC.

Rule example:



Landing Page CR (LP CR)
Like with the LP CPC, knowing your landing page conversion rate, will help a lot when optimizing based of your offers conversion rate. This way instead of trying to find the ad click to offer conversion rate of your campaigns, you can using the landing page conversion rate and optimize your campaigns based on this metric.

Rule example:




Would love to hear your suggestions and feedback on new features and functionalities you'd like to be added on TheOptimizer Native.

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Would like to see separate LP CTR being calculated based on Traffic Source clicks, rather than Tracker Clicks.

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Do you have any promo code currently working? Might test it out.

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Sure! You can get 69% off your first month using the coupon code here:
https://stmforum.com/forum/showthread.php?45267

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