Hey STM, I'm sending paid traffic to a page which has multiple offers from the same vertical. It's doing well but I want to optimise the order of the offers. What is the best way to test this? I've currently ranked it by EPC but I'm not sure if there is a better method. Seems like to many variables to A/B test effectively
Have you checked the offers conversion rate how they differ from each other? In case you see some of the offers that perform significantly better than the others, then it could be worth to move higher conversion rate offers on the top and see if it helps improving your results. You can also see which of the offers is getting more clicks to get an understanding what offers the visitors are more interested to.